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City of Alameda Sales Tax Increase, Measure C (June 2012)

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A City of Alameda Sales Tax Increase was on the June 5, 2012 ballot for voters in the City of Alameda in Alameda County.[1]

This measure was defeated; if it had been approved it would have levied a half-cent sales tax for 30 years. This would have made the total sales tax in the city 9.25%. The revenue raised from the tax would have been used to fund library improvements, replace police and fire vehicles and build a new emergency center.

A 2/3rds supermajority vote was required for approval.

Election results

City of Alameda Sales Tax Increase
Defeatedd No8,42649.44%
Yes 8,616 50.56%
These results are from the Alameda County Registrar of Voters and are reported as of June 28, 2012.


Measure C was opposed by a group called "Milking Alameda." The group's motto was "Squeezing Alameda Taxpayers Dry, Half a Cent at a Time."

Measure C was also opposed by the editorial board of the East Bay Express. They said, "Sales taxes are deeply unfair; they impact low-income families the hardest, because low-income residents tend to spend a much higher percentage of their earnings on items that are subject to sales taxes. In fact, when including sales taxes, low-income earners pay the highest effective tax rate in California. Sales taxes also unfairly impact small retailers. Measure C would give Alameda the highest sales-tax rate in the county — tied with Union City at 9.25 percent. We think that's far too high. Although there's no doubt that Measure C would finance some worthy construction projects in the city, we think that city leaders should work harder to find better ways to finance them."[2]

Ballot text

The question on the ballot:

This text is quoted verbatim from the original source. Any inconsistencies are attributed to the original source.

MEASURE C: "To maintain neighborhood crime patrols, fire protection and 911 emergency response; improve earthquake preparedness; replace an unsafe fire station; establish a citywide Emergency Operations Center, a joint police/ fire training facility, library, cultural and recreational facilities; replace outdated police/ fire vehicles and equipment; and for other capital equipment and facilities, shall the City of Alameda enact a one-half cent sales tax, with all revenue staying in the City, mandatory annual audits and public expenditure reports?"

Path to the ballot

The Alameda City Council voted to put it on the ballot[3] at a March 7th, 2012, special city council meeting.[4]

See also

External links


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