City of Antioch Sales Tax Increase, Measure P (November 2010)

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A City of Antioch Sales Tax Increase, Measure P ballot question was on the November 2, 2010 ballot for voters in the City of Antioch in Contra Costa County.[1] It was narrowly defeated.

The tax, if voters had approved it, would have been an additional half-cent on sales, purchases and transactions conducted within the city limits of Antioch.

The sales tax burden at the time of Measure P was 9.25%. If the tax increase had been approved by voters, the local sales tax would have gone to 9.75%.

The tax would have been in effect for eight years beginning on July 1, 2011.

Election results

Measure P
Defeatedd No11,96951.84%
Yes 11,119 48.16%
These final, certified results are from the Contra Costa County elections office.

Text of measure

The question on the ballot:

PRESERVATION OF CITY SERVICES SALES TAX. To avoid further severe cuts to all city services including police layoffs and maintaining neighborhood police patrols and 911 emergency response, fixing potholes and maintaining local streets and sidewalks, restoring code enforcement, and cleaning up abandoned properties; shall the City of Antioch adopt a one-half cent transaction and use (sales) tax, expiring in eight years, with mandatory annual audits and independent citizens’ oversight and for local Antioch use only?[2]


Antioch Mayor Pro Tem Mary Rocha said of the city's financial woes and her desire that city voters enact the tax, "At this point, we're just trying to survive. We've got to share the cost. We've done everything we can."[3]


Local business owners have expressed the concern that hiking the sales tax in Antioch would cause shoppers to go elsewhere to purchase products.[1]

The Antioch Chamber of Commerce had held a news conference to announce their opposition to the tax increase.[4]

The Contra Costa Times and Oakland Tribune had jointly editorialized for a "no" vote on Measure P, saying, "But raising sales tax rates in a prolonged economic downturn is poor economic policy. Sales taxes weigh most heavily on lower-income residents and they can do considerable harm to businesses that are struggling with small profit margins. While it is true that cities have tightened their belts with spending cuts, there is more they can and should do to save money. Local governments need to negotiate leaner pay and benefits packages with public employees, who generally enjoy considerably higher total compensation than people with similar jobs in the private sector."[5][6]

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