City of Pacifica Sales Tax, Measure D (May 2009)

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A City of Pacifica Sales Tax, Measure D ballot question was on the May 19, 2009 ballot for voters in the City of Pacifica in San Mateo County, California, where it was defeated.

Measure D proposed a one-cent sales in Pacifica. This would have expired in 2016.

Measure D was said to be a replacement tax for the city's then-current fire department parcel tax assessment which ended in June 2009.

Election results

Measure D
Defeatedd No5,25261.3%
Yes 3,319 38.7%
These final, certified, results are from the San Mateo County elections office.


Arguments in favor of Measure D prepared for the official voter's guide were:

  • City services will be reduced if Measure D fails.
  • Unlike the current fire parcel tax, the expense of Measure D will be shared among more people, including out-of-town people who come to Pacifica and purchase items on which the new sales tax will be charged.


Arguments against Measure D prepared for the official voter's guide were:

  • There are no guarantees it will help the fire department.
  • The city council has shown no cost savings anywhere in the city's budget.
  • The city has not frozen hiring.
  • The city has not frozen out-of-town travel.
  • The city council has perks averaging $28,320 per city council member.
  • This $1.7 million tax goes into the general fund with no guarantee that monies will go to the fire department.
  • This $1.7 million tax is a blank check to the city council, since the funds go into the general fund.

Ballot question

The question on the ballot:

Measure D: "Pacifica Vital City Services Protection Measure. To preserve public safety; prevent cuts to essential City services, including police, fire, 9-1-1 emergency response, street and pothole repair, and youth recreation programs; improve traffic flow and safety; protect local coastal areas and beaches from polluted runoff and trash; and provide other general fund services, shall Pacifica adopt a one-cent sales tax expiring in 2016, subject to financial audits, public expenditure reports, and a Citizen’s Oversight Committee?"[1]

See also

External links

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