Delaware panel reviews health care reform plan
Public relations consultants for the Delaware's Healthcare Commission announced on August 7, 2013 a mass media campaign to educate the public about the exchange. It will include advertisements on radio, on network and cable television and in newspapers. Officials also plan to use social media to spread the word about the health care reform effort in Delaware. Consultants will use posters, billboards and even bar coasters to deliver the message, with target audiences divided between those who are 29 and younger and those 30 and older.
In the meantime, organizations working with the health care commission are screening and hiring "marketplace guides" to help people learn about and enroll in the exchange. "There's lots of activity planned in the coming weeks in advance of open enrollment," said commission chairwoman Bettina Riveros.
State officials have contracted with four community organizations --Delmarva Foundation for Medical Care Inc., Brandywine Women's Health Associates of Wilmington, Westside Family Healthcare of Wilmington, Christiana Care Health Services-- to provide guidance and consumer assistance services releated to the exchange to those within the state about the new health insurance marketplace. Those assisting with questions about the marketplace, or "assisters," will be paid with a $4 million grant from the federal government.
They will be complemented by "navigators" who will provide similar education and enrollment services under direct federal contracts. Officials expect to announce which organizations have been selected to provide navigators on August 15, 2013.
The marketplace "assisters" and "navigators" will be assisted by "certified application counselors," who will assist people in enrolling in the exchange. Organizations eligible to provide those counselors include health centers, hospitals, and nonprofit social service agencies.
Linda Nemes of the Department of Insurance said all plans submitted to state officials were recommended for federal certification, and that officials expect to announce the certification decisions in September 2013.
- Anchorage Daily News, "Delaware panel eyes health care reform plan," accessed August 13, 2013
- News Observer, "AP: Delaware panel eyes health care reform plan," accessed August 13, 2013
- Sacramento Bee, "Wire Business News: Delaware panel eyes health care reform plan," accessed August 13, 2013
- Trib Town, "Delaware Healthcare Commission gets update on plans to implement health care reform," accessed August 13, 2013
- Delaware online, "Marketing campaign for Delaware’s health insurance marketplace to launch soon," accessed August 13, 2013
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