SACRAMENTO, California: A fifth ballot measure has qualified for the June 8, 2010 ballot in California. The measure that made the cut on January 20 is the Continuous Coverage Auto Insurance Discount Act, an initiated state statute sponsored by Mercury Insurance. The ballot proposition would allow insurance companies in the state to give what are known as "persistency discounts", or discounts for those who have had continuous auto insurance coverage.
Persistency discounts are currently prohibited in California under the terms of Proposition 103 from 1988. Several of the leading forces behind Proposition 103 are already gearing up to fight the 2010 effort to allow persistency discounts, including Harvey Rosenfield who wrote Proposition 103.