LFM Campaigns expects to focus on ballot proposition campaigns that have the potential of generating bipartisan support. One example mentioned by the campaign in that regard is California Proposition 11 (2008). The Prop 11 campaign was managed by Adam Mendelsohn, a Republican strategist who has joined the staff of LFM.
Schmidt is an influential political consultant in California. He ran John McCain's presidential campaign in the state in 2008 and Arnold Schwarzenegger's most recent re-election camapign.
Lehane worked in the Clinton White House. He also played a role in working against the California Presidential Electoral College Reform Initiative (2008).
Other consultants of LFM are:
- Democratic consultant Ace Smith, who was Hillary Clinton's California presidential campaign chairman and serves as an adviser to Los Angeles Mayor Antonio Villaraigosa, a potential gubernatorial candidate
- Republican strategist Adam Mendelsohn, adviser to Gov. Arnold Schwarzenegger and the governor's former communications director
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