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Mendocino County Sales Tax Increase, Measure C (November 2010)

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A Mendocino County Sales Tax Increase, Measure C ballot question was on the November 2, 2010 ballot for voters in Mendocino County.[1] It was overwhelmingly defeated.

The Measure C ballot question asked voters to approve a increase in the county's sales tax of one-half cent. It was estimated that the county would receive about $5.4 million in additional sales tax revenue each year if the tax had been approved. $3.7 million of the enhanced revenue would have gone to support Mendocino County's $57 million annual operating fund.

Specific regions of Mendocino County would experience this impact, given their current sales tax rate:

  • The sales tax in unincorporated Mendocino County would have gone up to 8.75%.
  • The sales tax in Ukiah, Willits, Fort Bragg and Point Arena would have gone up to 9.25%.[2]

Election results

Measure C
Defeatedd No20,73569.77%
Yes 8,983 30.23%
These final election results are from the Mendocino County elections office.


Mendocino County Supervisor John McCowen supported Measure C.[2]


A group opposing Measure C was established. The group advocated for a "no" vote on Measure C with newspaper advertisements and a post card sent to registered voters in the county. The post cards said, "Mendocino County doesn't need higher taxes, it needs better fiscal management."[2]

According to opponents, Mendocino County owed $1,263 per resident of bonded debt for each of the 89,743 residents in the county, making it the most indebted county per capita of California's 58 counties.[2]

Paul Dolan, a winery owner and leader in the biodynamic farming movement, was an opponent of Measure C. He said that Measure C ." an opportunity hold them accountable to their job to be fiscally responsible and accountable to the community."[2]

The Mendocino County Farm Bureau was also opposed to Measure C as was financial analyst John Dickerson.[2]

See also

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