Mendocino County Sales Tax Increase, Measure C (November 2010)
|Voting on Taxes|
|Not on ballot|
The Measure C ballot question asked voters to approve a increase in the county's sales tax of one-half cent. It was estimated that the county would receive about $5.4 million in additional sales tax revenue each year if the tax had been approved. $3.7 million of the enhanced revenue would have gone to support Mendocino County's $57 million annual operating fund.
Specific regions of Mendocino County would experience this impact, given their current sales tax rate:
- The sales tax in unincorporated Mendocino County would have gone up to 8.75%.
- The sales tax in Ukiah, Willits, Fort Bragg and Point Arena would have gone up to 9.25%.
- These final election results are from the Mendocino County elections office.
Mendocino County Supervisor John McCowen supported Measure C.
A group opposing Measure C was established. The group advocated for a "no" vote on Measure C with newspaper advertisements and a post card sent to registered voters in the county. The post cards said, "Mendocino County doesn't need higher taxes, it needs better fiscal management."
According to opponents, Mendocino County owed $1,263 per resident of bonded debt for each of the 89,743 residents in the county, making it the most indebted county per capita of California's 58 counties.
Paul Dolan, a winery owner and leader in the biodynamic farming movement, was an opponent of Measure C. He said that Measure C "...is an opportunity hold them accountable to their job to be fiscally responsible and accountable to the community."
The Mendocino County Farm Bureau was also opposed to Measure C as was financial analyst John Dickerson.