Merced Citizens’ Right to Vote on Expansion of Residential Areas Initiative, Measure C (November 2010)

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A Merced Citizens’ Right to Vote on Expansion of Residential Areas Initiative, Measure C ballot question was on the November 2, 2010 election ballot for voters in Merced County, California, where it was approved.

Measure C was placed on the ballot via the initiative process and was originally known as the Save Farmland Initiative. It was regarded as a "slow growth" plan. It would have required a public vote whenever 10 or more acres change from agricultural or open space to residential use.[1]

The Merced County Board of Supervisors voted to put a competing measure, Measure D, on the same ballot. Measure D, if it had been approved, would have exempted 2,437 acres in the county from Measure C's provisions.

See also: Merced County Voter Confirmation of Zoning Changes, Measure D (November 2010)

Election results

Measure C
Defeatedd No24,95356.21%
Yes 19,438 43.79%
These final, certified results are from the Merced County elections office.


Yes on C.png

Supporters included:

  • Citizens for Quality Growth, the main force behind Measure C.
  • The Merced County Farm Bureau.[1]


Measure C opponents included:

Commercial against Measure C
  • Mike Gallo, the CEO of Joseph Farms, had contributed $50,000 to the Merced County Family Farmer Coalition.[2]
  • An official at UC-Merced.[3]
  • The Merced chapter of California Women for Agriculture originally supported the Save Farmland Initiative (Measure C) and contributed $1,000 to the effort to qualify the measure for the ballot. But, in August the organization withdrew its support of the measure.

Opponents argued that Measure C, if approved, would "stunt growth, infringe on private property rights and take important decision-making powers away from the county's elected supervisors, as well as threaten UC Merced's expansion plans."[2]

Related measures

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