A Novato Sales Tax Increase, Measure F
ballot proposition was on the November 2, 2010 ballot
for voters in Novato in Marin County
. It was approved.
Measure F hiked the city's sales tax by a half-cent.
| Measure F|
| Yes|| 11,147|| 58.16%|
- These final, certified results are from the Marin County elections office.
Lew Edwards Group
The City of Novato had spent $53,500 to hire a consultant, the Lew Edwards Group, to provide information about the tax. That the Lew Edwards Group was expected to design one or more mailers to go to city residents about Measure F. The city said that these mailers will not be campaign pieces. Cities are legally prohibited from spending taxpayer dollars to support or oppose ballot measures or candidates.
Novato City Manager Michael Frank, in defense of the city's decision to hire a consultant and send out one or more mailers, said, "Clearly this is one of the largest decisions this community will make in many, many years, and it's one that will have significant impacts on the future of our community. The public needs to understand what that choice is, and that they have it coming up on Nov. 2. Whatever they choose is a choice for the community to make."
The Lew Edwards Group also had a specialty practice in local finance measures. On the organization's website, it said, "Whether you are a City, School, Special District or other Public Agency, there are many factors that influence whether your agency will ultimately be successful, including: how your measure is crafted and the type of funding mechanism selected; the community benefits of the measure; and whether your public is engaged in the process. Overall planning and financial investment during these early stages of preparation is key to the viability of your issue or measure." As part of its service, the organization provides a "Finance Measure Checklist for Success".
Text of measure
The question on the ballot:
|| Measure F: To offset/prevent additional budget cuts and maintain/restore vital general city services including, and not limited to: neighborhood police patrols, crime prevention programs, 9-1-1 response times; city street/pothole repair; park maintenance; preventing closure or elimination of youth and senior centers/services, shall the City of Novato enact a half-cent sales tax for 5 years, with review by a citizen committee, annual independent audits, and all funds spent locally for the benefit of Novato citizens?