Oregon Roadway Billboard Regulation, Measure 15 (1960)

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The Oregon Roadway Billboard Regulation Act, also known as Measure 15, was on the November 8, 1960 ballot in Oregon as an initiated state statute, where it was defeated. The measure would have prohibited certain advertising signs within 600 feet of interstate highways and regulated permissible signs.[1]

Election results

Oregon Measure 15 (1960)
Defeatedd No475,29064.49%
Yes 261,735 35.51%

Election results via: Oregon Blue Book

Text of measure

The language appeared on the ballot as:[1]

15. BILLBOARD CONTROL MEASURE - Purpose: Prohibiting certain advertising signs within 660 feet of interstate highways and throughways. Regulates permissible on-premise and business signs. Existing signs allowable for 5 years.

(ESTIMATE OF COST: If Ballot Measure 15 is approved by the electorate the loss of revenue to the State through reduction of licensed billboards will amount to approximately $6,575 per annum.)


NO □ [2]



  • Highway Protection Committee[1]
  • Oregon State Grange
  • Oregon State Motor Association
  • Oregon Federation of Women’s Clubs
  • American Institute of Architects, Oregon Chapter
  • Izaak Walton League of America, Oregon Divison
  • Oregon Association of Nurserymen
  • Oregon Federation of Garden Clubs
  • Oregon Landscape Architects
  • Oregon Roadside Council


The Highway Protection Committee made the following arguments in support of the measure:[1]

  • Measure 15 will preserve the state’s scenery. “These attractions provide pleasure to us at home and invite thousands of visitors throughout America. Their natural beauty should be preserved, not blotted-out by unnecessary signs.”
  • The measure would keep inappropriate ads and signs off highways. “It would eliminate in scenic areas the brand-name signs which are put up not to inform, but solely to create name familiarity.”
  • Advertisements damage the state’s “magnificent freeways.” “Let us no longer allow ourselves and our tourist friends to be a captive audience, compelled to submit to the intrusion of unnecessary billboards.”



  • Council on Highway Regulation[1]


The Council on Highway Regulation made the following arguments in opposition to the measure:[1]

  • Measure 15 will hurt state businesses and thus “jobs and payrolls would be lost.”
  • The measure allows the state “to erect an undetermined number of billboards in “information sites” to be erected off the highway.”
  • The measure would increase household taxes due to losses by billboard companies and others businesses.

See also

Suggest a link

External links


  1. 1.0 1.1 1.2 1.3 1.4 1.5 Oregon State Library, "State of Oregon Official Voters' Pamphlet," accessed November 26, 2013
  2. Note: This text is quoted verbatim from the original source. Any inconsistencies are attributed to the original source.