Sonoma County Vehicle Registration Fee, Measure W (November 2010)

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A Sonoma County Vehicle Registration Fee, Measure W ballot question was on the November 2, 2010 ballot for voters in Sonoma County. It was defeated.

Measure W, if it had been approved by voters, would have added $10 to the fees associated with registering a vehicle in the county. A simple majority vote was required to enact the new tax. It was estimated that the new fee, if it had been approved, would have raised about $5 million a year for the county.[1]

The funds would have been divided as follows:

  • 12% for Safe Routes to School[1]
  • 60% for the bus systems operated by Sonoma County, Petaluma, Santa Rosa and Healdsburg, and enhanced services for seniors and employee- or school-sponsored transit passes.[1]
  • 23% to improve, maintain and rehabilitate roads, including repair of potholes.[1]

Election results

Measure W
Defeatedd No97,94457.0%
Yes 73,997 43.0%
These final, certified, election results are from the Sonoma County elections office.

Ballot question

The question on the ballot:

Measure W: Sonoma County Transportation Improvement Measure: In order to fill pot holes, build more bicycle and pedestrian safety projects, create a countywide Safe Routes to School program and sustain and improve local bus service throughout Sonoma County, shall the Sonoma County Transportation Authority establish a $10 annual vehicle license fee?[2]


  1. 1.0 1.1 1.2 1.3 Petaluma 360, "Measure W would boost transportation," September 27, 2010
  2. Note: This text is quoted verbatim from the original source. Any inconsistencies are attributed to the original source.