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Texas secretary of state goes online to inspire voter activity

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April 27, 2012

By Maresa Strano

Andrade was appointed Secretary of State by Gov. Rick Perry in 2008

AUSTIN, Texas: This month, Texas Secretary of State Hope Andrade (R) launched a voter education program called "Make your Mark on Texas," predicated on a firm belief that "if you have all the info, you will go out and vote”.[1]

According to Andrade, the program is "about busting perpetuated myths and separating fact from fiction when it comes to the voting process.”[2] It includes updates to the website with enhanced voter-registration and information features, a new "Vote Texas" smart phone application, and a multimedia advertising blitz. Secretary Andrade will also embark on a statewide tour around the state in preparation for the May 29 Primary election, and then retrace her steps in the fall before the General election.

Andrade is flexing her muscles as the state's top elections officer by realizing the Texas government's vision for making voting more accessible to newly eligible constituents. "Make your Mark on Texas" places considerable emphasis on reaching out to college students, many of whom will be voting for the first time in the next month's primaries for President, U.S. House and Senate, State House, and State Senate.

Validating the secretary's socio-electronic approach to educating and activating the student voting population, Kyle Jackson, former election commissioner for Texas A&M's Student Government Association, remarked that “We’re the generation of technology,”[1] and said he found the website to be a useful resource.

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