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Vendors and consultants to California's 2010 ballot proposition campaigns

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See also: California political consultants
2010 propositions
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June 8
Proposition 13
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The charts on this page show the main firms and organizations who provided paid consulting services to statewide ballot propositions on California's 2010 ballot.

The primary types of consulting or paid services a firm might provide are:

  • Public opinion research/polling. Public opinion research is what a campaign uses to identify the themes and messages that are most likely to cause voters to support or oppose a particular ballot proposition. Firms such as Public Opinion Strategies and David Binder Research do this type of work.
  • Communications strategy (what messages and themes should a campaign emphasize?). This type of work is performed by groups such as Townsend, Raimundo and Woodward & McDowell.
  • Signature collection to qualify a proposition for the ballot. National Petition Management, Kimball Petition Management and others perform this type of work.
  • Legal work. This can include drafting the language for a proposed proposition, making sure that a campaign committee is legally compliant with campaign finance and other laws, and engaging in litigation either by filing a lawsuit against a ballot proposition or defending, if someone else files such a lawsuit.

Some firms are major players in the area of providing paid services to ballot proposition campaigns. In 2010, four firms (Goddard Clausen (communications/strategy), National Petition Management, Nielsen, Merksamer (law firm) and Olson, Hagel (law firm)) each worked for at least four different campaigns. 9 additional firms worked on 3 campaigns and 10 firms worked on 2 campaigns.

1 or more campaigns

In this chart, and the charts below it, a green background indicates that the firm was working for the side that advocated a "yes" vote, while a red background indicates that the firm was working for the side that advocated a "no" vote.

Vendor/consultant 14 15 16 17 19 20 21 22 23 24 25 26 27
AC Public Affairs $147,500
Acosta Salazar $38,325 $67,192
Amplified Strategies $357,059
Apex Strategies $67,500
Arno $2,199,794
Barger & Wolen $64,712
Baselice $162,214 $104,190
Bayside Communications $30,000
Bedrock Strategies $80,000
Bell, McA/Hiltachk $23,053 $155,772
The Better World $120,000
Bicker, Castillo $390,000 $455,555 $308,065
Capital Campaigns $100,000
Carpenter Hawkins $90,000
Clean Economy Network $120,000
Conservation Strategy $206,000 $200,000
Croce, Renee $137,500
David Binder Research $45,300 $98,500 $60,700
Discovery Data $111,000
Dumbrille, Philip $153,978
Fabiani, Mark $225,000
Fairbank, Maslin $107,750 $126,665 $241,000
Fiona Hutton $446,719
Forward Observer $240,000
Gateway Media $41,590
Goddard Clausen $549,667 $549,470 $270,000 $290,000 $158,750
Goldberg, Lenny $30,000
Goodwin Simon $27,700 $34,350 $75,000
Grassroots LAB $27,500 $15,000
Independent Campaigns $43,055
JPM&M $72,528
Kaufman Campaigns $48,000 $77,500 $50,000
Kimball Petitions $1,587,364 $2,626,808 $3,031,085
KP Public Affairs $70,000
Larsen Cazanis $325,000
Lombardo $27,500 $55,000
M4 Strategies $84,500
Maviglio, Steven $105,000
Masterson & Wright $984,250 $1,144,515
Mercury Public Affairs $300,000 $138,000 $170,000
Meredian Pacific $107,500 $217,743 $75,000
Moore Methods $64,500 $423,250
The Murray Group $25,000
National Petition $2,273,745 $1,937,380 $2,222,312 $2,341,023
Next Generation $22,500
Nielsen, Merksamer $649,101 $1,326,627 $472,087 $385,321 $13,231 $484,070 $210,522 $343,025
Olson, Hagel $29,884 $88,944 $16,758 $98,871 $19,662 $132,318 $6,240
Paschal/Roth $72,500
Pence, Robert $122,500
Hart Research $193,889
Progressive Campaigns $1,646,596
Public Opinion $167,000 $96,000
Resources Law $52,500
Rose Institute $90,000
Sipple Strategic $100,000
SK Impact $30,000
Strumwasser & Woocher $79,103
Swanson Communications $95,000
Townsend, Raimundo $325,000 $940,638
Voter/Consumer Research $115,100
The Wayne Johnson Agency $135,588


Warfield, Wendy $30,420 $120,000 $55,500
Winner & Mandabach $250,352 $405,000 $362,596
Woodward & McDowell $405,000 $290,000

Two campaigns

Vendor/consultant 14 15 16 17 19 20 21 22 23 24 25 26 27
Baselice $162,214 $104,190
Bell, McA/Hiltachk $23,053 $155,772
Conservation Strategy $206,000 $200,000
Grassroots LAB $27,500 $15,000
Lombardo $27,500 $55,000
Masterson & Wright $984,250 $1,144,515
Moore Methods $64,500 $423,250
Public Opinion $167,000 $96,000
Townsend, Raimundo $325,000 $940,638
Woodward & McDowell $405,000 $290,000

Three campaigns

Vendor/consultant 14 15 16 17 19 20 21 22 23 24 25 26 27
Bicker, Castillo $390,000 $455,555 $308,065
David Binder Research $45,300 $98,500 $60,700
Fairbank, Maslin $107,750 $126,665 $241,000
Goodwin Simon $27,700 $34,350 $75,000
Kaufman Campaigns $48,000 $77,500 $50,000
Kimball Petitions $1,587,364 $2,626,808 $3,031,085
Mercury Public Affairs $300,000 $138,000 $170,000
Meredian Pacific $107,500 $217,743 $75,000
Warfield, Wendy $30,420 $120,000 $55,500
Winner & Mandabach $250,352 $405,000 $362,596

Four campaigns

Vendor/consultant 14 15 16 17 19 20 21 22 23 24 25 26 27
National Petition $2,273,745 $1,937,380 $2,222,312 $2,341,023

Five campaigns

Vendor/consultant 14 15 16 17 19 20 21 22 23 24 25 26 27
Goddard Clausen $549,667 $549,470 $230,000 $290,000 $158,750

Seven campaigns

Vendor/consultant 14 15 16 17 19 20 21 22 23 24 25 26 27
Olson, Hagel $29,884 $88,944 $16,758 $98,871 $19,662 $132,318 $6,240

Eight campaigns

Vendor/consultant 14 15 16 17 19 20 21 22 23 24 25 26 27
Nielsen, Merksamer $649,101 $1,326,627 $472,087 $385,321 $13,231 $484,070 $210,522 $343,025