Washington Alcohol Television Advertising Prohibition, Initiative 194 (1954)

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The Washington Alcohol Television Advertising Prohibition Initiative, also known as Initiative 194, was on the November 2, 1954 ballot in Washington as an Initiative to the People, where it was defeated. The measure would have prohibited television advertising of alcoholic beverages between the hours of 8 a.m. and 10 p.m.[1]

Election results

Washington Initiative 194 (1954)
Defeatedd No615,79474.77%
Yes 207,446 25.23%

Election results via: Washington Secretary of State

Text of measure

The language appeared on the ballot as:[1]

An act to prohibit television advertising of alcoholic beverages between the hours of 8 a.m. and 10 p.m.; declaring the use, sale and advertising of such beverages to be a matter of public policy; providing penalties for the violation of this act and repealing all acts in conflict therewith.[2]

Path to the ballot

Initiative 194 was filed on March 26, 1954. Signatures were submitted to qualify it for the ballot. The measure was placed on the ballot as provided for by the state constitution.[3]

See also

Suggest a link

External links


  1. 1.0 1.1 Office of the Secretary of State, "1954 Voters Pamphlet," accessed September 10, 2013
  2. Note: This text is quoted verbatim from the original source. Any inconsistencies are attributed to the original source.
  3. Washington Secretary of State, "Initiatives to the People," accessed September 10, 2013