DeMaio, who is openly gay, has attracted national attention for his ideas on how to reform governance in San Diego. He is a leading advocate of pension reform and managed competition. A Republican who describes himself as a "taxpayer watchdog", DeMaio attracts fierce opposition from public employee unions for his reform ideas.
In his candidacy for mayor, DeMaio frequently mentions the "Three P" issues:
DeMaio was endorsed by:
- 6418 San Diego Taxpayers
- Roger Hedgecock
- The Howard Jarvis Taxpayers Association
June 5 primary
To earn a spot on the November 6, 2012 ballot, DeMaio had to survive a primary on the June 5, 2012 ballot. Five candidates competed in that primary. Only the top two vote-getters (Carl DeMaio and Bob Filner) moved on to the final contest on November 6.
The five candidates, and the number of votes they received in the June 5 primary, were:
|Candidate||# of votes|
|Tobiah L. Pettus||1,709|
DeMaio is often involved with ballot measure campaigns as a way to advance the policy positions he supports. He is is the chief author of San Diego's 2012 Proposition B. He was also a key supporter of the San Diego Competition and Transparency in City Contracting Initiative (November 2010).
In 2010, he campaigned against Proposition D, which was defeated.
DeMaio is a graduate of Georgetown University. His biography says, "Carl's mother passed away two weeks after his father abandoned the family. At age 14, Carl was taken in by Jesuits and given the opportunity to earn his way to Georgetown University." DeMaio says, "I learned from a young age that no matter how bad things get, there is always a way to overcome any challenge. I'm grateful to the Jesuits for instilling in me both a disciplined work ethic and a strong sense of public service."
- San Diego City Council biography of Carl DeMaio
- Carl DeMaio biography
- Website of the Carl DeMaio for Mayor campaign