City of Antioch services sales tax, Measure C (2013)

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A City of Antioch services sales tax, Measure C ballot question was on the November 5, 2013, election ballot for voters in the city of Antioch in Contra Costa County, California. It was approved.

Measure C increased the Antioch sales tax rate by 1/2 percent from 8.5% to 9%. The increase was authorized for 6 years with a "yes" vote on November 5.[1]

Antioch City voters narrowly rejected a sales tax measure in 2010.

Election results

Measure C
Approveda Yes 7,609 68.09%
These final, certified results are from the Contra Costa County elections office.

Text of measure

Ballot question

The question on the ballot:

To fund all essential city services

including increased police staffing to reduce crime and gang activities and improve 911 emergency response time; restored code enforcement to clean up blighted properties; and local economic development and job creation, shall the City of Antioch adopt a one-half cent transactions and use (sales) tax, expiring in seven years, with mandatory annual audits and independent citizens’ oversight and for local Antioch use only? [1][2]



Below is a list those who signed the official voter pamphlet arguments in favor of Measure C:[3]

  • Sergeant Tom Fuhrmann, President, Antioch Police Officers' Association
  • Brittney Gougeon, Founder, Take Back Antioch
  • Hans Ho, Past Chair, Antioch Crime Prevention Commission/Neighborhood Watch
  • Joyann Motts, President, Antioch Unified School Board
  • Wade Harper, Mayor of Antioch/Retired Police Lieutenant

Other supporters:

  • Take Back Antioch[4]

Arguments in favor

In its editorial endorsement of Measure C, the Contra Costa Times wrote that the 1/2 cent sales tax increase proposed by Measure C raises the Antioch City tax rate to 9%, which matches cities such as Concord, Pittsburg and Richmond and is a fair rate.[3]

Official arguments

Media endorsements

The editorial news group of the Contra Costa Times urged voters to approve Measure C.[5]



Below is a list of those who signed the official voter guide arguments against Measure C:

  • Citizens for Democracy
  • Norma A. Hernandez, CFD's Senior Citizens' Representative and former Antioch City Council Member
  • Ralph A. Hernandez, Chairperson and fromer Antiock City Council Member

Arguments against

Those standing up in opposition to Measure C argued that in the past revenue increases have been used by the city to increase salaries and benefits instead of increasing services. They also pointed out that there were no restrictions on how the City Council could use money garnered from Measure C. Supporters, such as the Contra Costa Times and opponents alike were quick to call for decreases in the benefits of the city's public employees, especially the police officer pensions.[1][3]

Official arguments

City Analysis

Similar measure

See also

External links

Suggest a link


  1. 1.0 1.1 1.2 1.3 1.4 Moraga School District voters pamphlet
  2. Note: This text is quoted verbatim from the original source. Any inconsistencies are attributed to the original source.
  3. Cite error: Invalid <ref> tag; no text was provided for refs named ContraCostatimes
  4. Take Back Antioch Facebook Page
  5. Contra Costa Times, "Contra Costa Times editorial: Voters should back four East Bay measures," September 14, 2013