Coachella Utility Users Tax, Measure I (June 2010)

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A City of Coachella Utility Users Tax, Measure I ballot proposition was on the June 8, 2010 ballot for voters in the City of Coachella in Riverside County, where it was approved.[1]

Voters were asked to approve a 5% tax on a variety of utilities, including telecommunications, electricity, gas, water, sewer and garbage. The tax was expected to generate about $1.1 million/year for the City of Coachella.[2]

Coachella voters rejected Measure M on November 3, 2009 with 54% voting against it. Measure M was the city's first attempt to get voters to impose a utility tax. Measure M would have taxed cable. Time Warner Cable fought against Measure M. Measure I does not include a tax on cable.[2]

Election results

Measure I
Approveda Yes 733 58.50%
These final, certified results are from the Riverside County elections office.


Carmen Manriquez, spokeswoman for Citizens for a Safer Coachella, said, "It's important for this measure to pass or else the city will have to lay off police and fire and others."[2]

Text of measure

The question on the ballot:

To preserve/maintain essential Coachella services such as police officers, firefighters; 911 response times; crime, gang and drug prevention programs; fixing potholes and streets; removing graffiti; sweeping streets; maintaining parks, soccer and sports fields; funding youth and senior services; and preserving other City services, shall Coachella establish a 5% utility users tax, exempting low-income seniors, with independent citizens oversight and annual financial audits, with all funds solely for Coachella?[3][4]

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