Half Moon Bay Sales Tax Increase, Measure J (November 2012)

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A Half Moon Bay Sales Tax Increase ballot question was on the November 6, 2012, ballot for voters in Half Moon Bay in San Mateo County, where it was approved.[1]

Measure J increased the sales tax paid on the purchase of goods and services in Half Moon Bay by one-half of a cent for 3 years.

Election results

Measure J
Approveda Yes 2,794 54.66%
Final official results from the San Mateo County elections office.


The official voter guide arguments in favor of Measure J were signed by:

  • Allan Alifano, mayor, City of Half Moon Bay
  • Rick Kowalczyk, vice-mayor, City of Half Moon Bay
  • Jeanne L. Barber, owner of Half Moon Bay Inn
  • Peter Welch, owner of Arrowhead Framing
  • Mel Mello, Jr., officer, I.D.E.S.

They said, "The need is critical. The City extended street repairs out seven years, but considering the condition of our streets, seven years will only perpetuate streets in their current poor condition. The City’s contribution to replace the seismically unsafe Main Street Bridge is estimated at approximately $600,000. And, the City needs funds to survey our sewer system and replace sections before they fail."


The official voter guide arguments opposing Measure J were signed by:

  • George Gipe, a resident of Half Moon Bay
  • David R. Worden, an independent business owner in Half Moon Bay
  • Freda Jeffs, a resident of Half Moon Bay
  • Don Pettengill, a resident of Half Moon Bay
  • Gayle Wainwright, a resident of Half Moon Bay

They said, "In 1960, the sales tax rate was only 3%. Raising sales tax rates sure didn’t fix California’s budget problems, and it isn’t the answer for Half Moon Bay either. The Council and staff could spend this sales tax money on anything they like - including low priority or unneeded projects, as in the past. California reduced its sales tax rate by one point on 07-01-2011. After twelve months, the unemployment rate for the state, County, and Half Moon Bay all fell by almost a full percentage point, according to the Employment Development Department. Lower sales taxes help foster lower unemployment! Higher sales taxes cause higher unemployment and hurt local businesses and local jobs."

Text of measure

The question on the ballot:

Measure J: "To provide funding only for the City of Half Moon Bay that can be used to enhance our Library, increase street maintenance, improve senior services, invest in business development and tourism, improve Smith Field recreational facilities, help fund the new Main Street bridge, and improve other general city services, shall the City of Half Moon Bay pass a temporary half-cent general sales tax that will expire after 3 years, with citizens' oversight?"[2]

See also


  1. Mercury News, "Tax measures piling up on Bay Area ballots this November," August 11, 2012
  2. Note: This text is quoted verbatim from the original source. Any inconsistencies are attributed to the original source.

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