On May 24, 2012, Barth released a five-minute long internet ad titled "Why Jeff Barth for Congress?" The ad became an internet sensation, and was even picked up by New York Magazine.
On May 29, Barth released his first TV ad.
"Washington DC is Broken ad"
"Barth's outrageous comments"
"Why Jeff Barth for Congress?"
On May 31, 2012, the South Dakota Republican Party produced a video targeting Barth for comments he made about President Obama's health care reform law. Barth said the Republican plan “wants you to be healthy, wealthy or dying quickly."
As of May 16, 2012, Barth raised $44,855 during the 2012 election cycle and spent $44,305, leaving him with $550 cash on hand. Of that, 54 percent came from candidate self-financing, while 46 percent came from individual contributions.
Barth and his wife Sherrie have two daughters and four grandchildren.