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New Mexico Secretary of State election, 2014

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New Mexico Secretary of State Election

Primary Date:
June 3, 2014

General Election Date:
November 4, 2014

November 4 Election Winner:
Dianna Duran Republican Party
Incumbent prior to election:
Dianna Duran Republican Party
Dianna Duran.jpg

New Mexico State Executive Elections
Top Ballot
Governor Lieutenant GovernorSecretary of StateAttorney General
Down Ballot
Treasurer, Auditor, Public Services Commissioner, Education Commissioner

Flag of New Mexico.png
The New Mexico Secretary of State election took place on November 4, 2014. Incumbent Dianna Duran (R) was first elected in 2010 and was seeking re-election in 2014. She faced Maggie Toulouse Oliver (D) in the general election. Duran won election to another four-year term.

This office traded hands between the Republicans and Democrats over the previous eight years, as shown in the past elections section. The campaign themes section highlights the positions of both candidates on the duties of the office. This seat was targeted during the general election by SOS for Democracy and SOS for SOS, outside groups who were lobbying for liberal and conservative secretary of state candidates, respectively.[1][2]

New Mexico utilizes a strictly closed primary process, in which the selection of a party's candidates in an election is limited to registered party members.[3][4][5] The primary was held on June 3, 2014.


General election

Republican Party Dianna Duran - Incumbent Green check mark transparent.png

Democratic Party Maggie Toulouse Oliver - Bernalillo County Clerk[6]


General election

Secretary of State of New Mexico, 2014
Party Candidate Vote % Votes
     Republican Green check mark transparent.pngDianna Duran Incumbent 51.6% 262,117
     Democratic Maggie Toulouse Oliver 48.4% 245,508
Total Votes 507,625
Election Results via New Mexico Secretary of State.

Primary election

Republican primary

Republican Party Incumbent Dianna Duran was uncontested in the primary.

Democratic primary

Democratic Party Challenger Maggie Toulouse Oliver was uncontested in the primary.

Campaign themes

Election administration

Dianna Duran

Dianna Duran is committed to open, transparent, fair and impartial election administration in all 33 counties, and for all polling places for the more than 1,500 precincts in our state. All complaints and allegations of election code violations are treated the same, regardless of major or minor party affiliation or whether an individual has any party affiliation at all. This is a change from prior SOS rulings in which individuals of different parties received unequal treatment for Election Code violations which were exactly the same. [7]

—Dianna Duran's campaign website, (2014) [8]

Maggie Toulouse Oliver

As our next Secretary of State, Maggie will build on the progress she's made in Bernalillo County protecting our voting process and ensuring fairness in elections by bringing successful innovations that have made voting easier and more accessible to the rest of the state.

Maggie will have an open door and work with local officials to ensure that every county in New Mexico has the right voting systems in place to meet their own needs for conducting transparent and secure elections. Fair elections are too important to politicize and Maggie will bring much-needed, nonpartisan leadership to an office that has been overly political for far too long.

In office, Maggie will protect every eligible New Mexican’s right to vote, and supports strengthening access to the polls with same day voter registration, expansion of early voting hours and properly training poll workers to ensure no registered voter is ever turned away from the polls. [7]

—Maggie Toulouse Oliver's campaign website, (2014) [9]

Business services

Dianna Duran

On July 1, 2013, the Office of the Secretary of State took control of the Corporations Bureau from the Public Regulation Commission. The SOS also inherited a backlog in approximately 60 different kinds of corporate filings that averaged 110 days. By November 8, 2013—in just over four months—that backlog had been reduced to 3 days. Accustomed to having their transactions take months, businessmen and businesswomen were habitually sending in $150 checks with their filings, and asking for “expedited service.” That had been the norm prior to the SOS taking over. Dianna Duran ordered the checks returned and put a stop to that practice. “Now that we have the Corporations Bureau, we are going to do the job that bureau is supposed to do for New Mexico business and our taxpayers,” she said, “they shouldn’t have to pay for this service.” Transactions are now routinely completed in one day, and most are done in 48 hours.

As noted in news reports the Secretary of State has not only transformed the Corporations Bureau and all Business Services by reducing a four-month backlog to 48-hours, it has also saved taxpayers millions of dollars. [7]

—Dianna Duran's campaign website, (2014) [8]

Maggie Toulouse Oliver

Creating jobs is New Mexico's number one priority and Maggie will embrace and enhance the Secretary's role in creating a online Corporations hub or portal that cuts the red tape for small business owners while streamlining delivery of essential services to help New Mexico's businesses thrive.

Maggie will strengthen our commitment to supporting local business owners by ensuring that all New Mexicans have access to the resources they need to plan, start and expand their operations.

Maggie has been a strong advocate of SB9, a recently passed state law creating a “One-Stop-Shop” Business Portal to cut red tape for local businesses. Upon assuming office, Maggie will work across agencies to ensure that law is implemented as quickly as possible. [7]

—Maggie Toulouse Oliver's campaign website, (2014) [9]


General election

New Mexico Secretary of State
Poll Maggie Toulouse Oliver (D) Dianna Duran (R)Not sureMargin of ErrorSample Size
Gravis Marketing
September 27-October 1, 2014
Note: The polls above may not reflect all polls that have been conducted in this race. Those displayed are a random sampling chosen by Ballotpedia staff. If you would like to nominate another poll for inclusion in the table, send an email to editor@ballotpedia.org.

Past elections


New Mexico Secretary of State, 2010
Party Candidate Vote % Votes
     Republican Green check mark transparent.pngDianna Duran 57.4% 341,915
     Democratic Mary Herrera Incumbent 42.6% 253,325
Total Votes 595,240
Election Results via New Mexico Secretary of State


New Mexico Secretary of State, 2006
Party Candidate Vote % Votes
     Democratic Green check mark transparent.pngMary Herrera 54.2% 301,862
     Republican Vickie S. Pera 45.8% 254,748
Total Votes 556,610
Election Results via New Mexico Secretary of State

Campaign finance

Comprehensive donor information for this election has been collected by Follow the Money. Based on available campaign finance records, the candidates raised a raised a total of $963,759 during the election. This information was last updated on March 23, 2015.[10]

Campaign Contribution Totals
Candidate Office Result Contributions
Dianna Duran Republican Party New Mexico Secretary of State Won $339,756
Maggie Toulouse Oliver Democratic Party New Mexico Secretary of State Defeated $624,003
Grand Total Raised $963,759

Key deadlines

Deadline Event
March 11, 2014 Candidate filing deadline for primary
June 3, 2014 Primary election
June 26, 2014 Filing deadline for independent and minor party candidates
November 4, 2014 General election
November 25, 2014 State canvassing of election results
January 1, 2015 Inauguration day for state executive officers

Recent news

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All stories may not be relevant to this page due to the nature of the search engine.

New Mexico Secretary of State Election News Feed

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See also

External links

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