Pleasanton Unified Schools parcel tax, Measure E (May 2011)

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A Pleasanton Unified School District parcel tax, Measure E ballot question was on the May 3, 2011 ballot for voters in the Pleasanton Unified School District in Alameda County, where it was defeated.[1]

If Measure E had been approved, it would have levied a $98 annual parcel tax for four years.

A 2/3rds supermajority vote was required for approval.

Measure E represents the second defeat in two years for a parcel tax measure in Pleasanton Unified. Voters also rejected Measure G on the June 2, 2009 ballot.[2]

Election results

Measure E
Votes Percentage
Yes 13,430 65.16%
No Defeatedd 7,180 34.84%
Election results from Alameda County elections office as of 4:21 a.m. on May 4, 2011.


The Pleasanton Unified School District paid TBWB Strategies $85,102.49 of school district funds to develop a strategy and message to help Measure E pass.[3]


The official voter guide arguments in favor of Measure E were signed by:

  • Valerie Arkin
  • Jana Halle
  • Jan Batcheller
  • John R. Dove
  • Donna Garrison

They argued that the district needs "stable funding that cannot be taken away by Sacramento."


The official voter guide arguments against Measure E were signed by:

  • David Miller
  • Deborah Beardsley
  • Cynthia Gehl
  • Douglas W. Miller

The arguments they made were:

  • During the term of the Measure E parcel tax, the district will give salary increases of $15 million.
  • The income of the school district has increased by $18 million over the previous three years.
  • 15 administrators in the PUSD district have recently retired with pensions of between $100,872-$178,120 per year.
  • The text of Measure E is not specific and therefore does not commit the district to spend Measure E funds in any particular way.
  • It is costing the district $250,000 to administer the election for Measure E, and that money could have been better spent.

Text of measure

The question on the ballot:

Measure E: To protect local schools from State budget cuts, provide local funding that cannot be taken away by the State, and preserve quality education by:
  • Emphasizing core academic instruction in math, science and reading,
  • Attracting and retaining highly-qualified teachers,
  • Supporting specialized science and reading instruction,
  • Supporting school libraries, and Minimizing class size increases,

shall Pleasanton Unified School District levy $98 per parcel annually for four years, with a senior exemption, independent oversight and no money for administrators’ salaries?”[4]

See also

External links