Rasmussen Reports is an electronic media company specializing in the collection, publication, and distribution of public opinion polling information.
As a media company, it is in the business of selling advertising, title sponsorships, subscriptions, and content. The company does not sell its polls nor does it conduct polls for any client because the company and its principles value independence and credibility.
Rasmussen Reports is one of the few political sites to attract roughly equal numbers of Republicans, Democrats, and unaffiliated voters. The site's content also extends to events beyond the realm of politics including business, current events, and lifestyle topics. Rasmussen Reports conducts a daily measure of consumer and investor confidence that was launched in October 2001, a monthly employment index that began in 2003, and a number of other business related index products.
Rasmussen Reports’ campaign coverage has been praised for its independence, accuracy and reliability.