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Writing:Title (local measures)

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This page is a content-and-style guide about how to create a "Title" for a local ballot measure article.
How to write about
local measures
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Title
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Procedure

  • LOCATION: The title of the article should begin with the name of the city, county, school district or special district that is conducting the election. In the case of a school district or special taxing district that has a long name (for example, ending with "Unified School District") you don't necessarily have to include the full legal name of the school district in your article's title. However, you do need to include enough of the name of the school district for your readers to understand which school district you are talking about.
  • DESCRIPTION: If you are writing about a ballot measure that has already been given an identifying proposition number or name, such as "Proposition 2" or "Measure A," that should go in the title. If you are writing about a local ballot measure at a stage in its life where it does not yet have an official ballot name of that kind, be prepared to go back later and change the title of the article. Some counties in some states (e.g. Idaho and Florida) do not issue an official title with a particular letter or number. In these cases, use the descriptive title used by the official county website when possible.
    • Include words in your article's title to convey to the reader what the measure is about. Examples might be "school bond," "tax levy," "gas tax," "parcel tax," "hotel tax" or "sales tax."
    • If there is more than one measure about the same topic, note the number of questions following the descriptive title and before the election date. (For example: Miami-Dade County Charter Amendments, 6 (May 2011))
  • DATE: The title should end with the Month and Year in parentheses (for example: (November 2011))
Example of title for a measure with an official number/letter: Corcoran Unified Schools bond proposition, Measure Q (June 2010).
Example of title for a measure with no official number/letter provided: Salmon River Joint School District No. 243 Tax Levy Measure (May 2013).


Required components for Title:

  • City/County/School District/Special District name
  • Description and Formal Title (Proposition C)+
  • Election Month and Year

+If there is more than one measure about the same topic, note the number of questions following the descriptive title and before the election date. (For example: Miami-Dade County Charter Amendments, 6 (May 2011))

Examples

See also