City of Placentia Utility Users Tax, Measure W (November 2010)
Measure W does not raise taxes or increase city revenues. Rather, it updates the language of the city's current utility users tax ordinance to ensure that it is fully legal for the city to continue taxing telecommunication and digital and cellular devices.
Placentia obtains $2.6 million a year from its current utility tax. $800,000 of that is from the tax it collects on telecommunications, digital and cellular devices.
The city's current utility users tax rate is 3.5%. That rate did not change with the approval of Measure W.
Results are from the Orange County elections division as of November 24, 2010.