City of Santa Barbara Building Heights Initiative, Measure B (November 2009)

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Save El Pueblo.png
A Santa Barbara Building Heights Initiative, Measure B will be on the November 3, 2009 ballot in Santa Barbara County for voters in the City of Santa Barbara.

If Measure B is approved, it will require that buildings in the historic downtown area of Santa Barbara not exceed 40 feet, and that other buildings in commercial areas not exceed 45 feet. The current height limit allowed by the city charter is 60 feet.[1]

11,500 signatures were collected to qualify Measure B for the ballot by "Save El Pueblo Viejo". Three new mixed-use developments on lower Chapala Street led to the initiative. Bill Mahan, who is a leader of the movement to get Measure B passed, said that he and other slow-growth advocates are worried about "the canyonization" of Chapala Street. They express their concern that the town's historical flavor is threatened.[2]


  • Mayoral candidate Dale Francisco supports Measure B.[3]
  • City Council candidates Frank Hotchkiss and Michael Self.[4]
  • Gil Barry and Richard St. Clair.[4]
  • Texas developer Randall Von Wolfswinkel, president of First Texas Homes, who has contributed $30,000 to pro-Measure B groups and $8,000 to city council candidates who support Measure B.[4]
  • Homeless advocate Bob Hansen.[5]
  • City council candidate Dr. John Gibbs.[5]
  • City council candidate Justin Tevis.[5]


No on Measure B.jpg

A "No on Measure B" coalition has formed, led by Debbie Cox Bultan. The "No on B" coalition supports the lawsuit, saying, "We are pleased that a local expert with unsurpassed qualifications has stepped up and challenged the misrepresentations used by the proponents of Measure B. The community debate about our future is not and has never been about so-called ‘high-rise’ development. This detracts from the real conversation that should be happening about how we can best preserve our community character, protect our environment and provide housing for working families."[1]

The Community Environmental Council, the Coalition for Sustainable Transportation and PUEBLO are opposed to the initiative.

Arguments made against Measure B include:

  • 35% of Santa Barbara’s historic buildings are taller than 40 feet, according to Mickey Flacks. Flacks is the SB4All co-chairwoman and an affordable housing advocate. She said, “This is not a town of two-story, flat-roofed buildings."[6]
  • Architect Joe Andrulaitis said that many of Santa Barbara's architecturally significant buildings wouldn't conform to the new requirement and future great buildings would not get built if Measure B passes.[6]
  • Buildings that wouldn't conform to the proposed height limit include many theaters, hotels, churches, and government buildings including the Santa Barbara County Courthouse, Arlington Theatre and Trinity Episcopal Church.
  • Architect Detty Peikert said Measure B would contribute to urban sprawl.[6]
  • Dave Davis of the Community Environmental Council said that Santa Barbara's carbon footprint will increase if Measure B passes.
  • Michael Holliday, an architect and Santa Barbara Region Chamber of Commerce member, said that if Measure B passes, hundreds of millions of dollars would be lost in property values.

Other opponents include:

  • Mayoral candidate Isaac Garrett. Garrett is a long-time leader in the NAACP.[5]
  • City council candidate Bonnie Raisin.[5]
  • City council candidate Lane Anderson.[5]

Campaign events


Supporters of Measure B held a news conference on Friday, September 25 on the steps of City Hall to strenuously object to push-polling, a campaign tactic they believe Measure B opponents are sponsoring.[7]

City Council candidates Frank Hotchkiss and Michael Self, who support Measure B, received the questionable calls. So did Measure B supporters Gil Barry and Richard St. Clair.[4]

Push-polling is a campaign tactic where a telephone caller represents him or herself as conducting a neutral public opinion poll but then asks questions that convey a negative view of one side of the issue. The purpose of a push-poll is not to measure public opinion, but to give the caller a opportunity to convey information favorable to the interest of whoever is paying for the call.

Some of the questions asked in the alleged push-poll were "Are you aware that if Measure B passes that the city will get less affordable housing?” and “Are you aware if Measure B passes, it will affect Cottage Hospital?”[4]

According to the Santa Barbara City Charter, a phone caller is supposed to identify the name of the candidates or committee paying for the communications, but several of those who received the call, who asked that the caller provide that information, found that the pollster refused to identify the source of the calls.[4]

Richard St. Clair said at the September 25 news conference that he had been called three times in 10 days by the push-pollsters, who refused to identify themselves on all three occasions.


Architect Brian Hofer filed a lawsuit in late July against the five people who signed the "Argument in Favor of Measure B" for the official voter guide.[8] The lawsuit challenges their repetitive use of the word "high rise" to describe what they think Measure B would prohibit. According to Hofer, California building codes give a precise legal meaning to "high rise", and that precise legal meaning is a building that is over 75 feet in height. Since the Santa Barbara City Charter already prohibits any building height over 60 feet, Hofer says that the ballot language is therefore misleading.[1]

External links


  1. 1.0 1.1 1.2 Noozhawk, "Architect Sues Proponents of Measure to Lower City’s Building Heights", July 28, 2009
  2. Santa Barbara Independent, "B is for Building Height", August 1, 2009
  3. Santa Barbara Independent, "How Now, Bow-Wow", August 20, 2009
  4. Cite error: Invalid <ref> tag; no text was provided for refs named nooz
  5. 5.0 5.1 5.2 5.3 5.4 5.5 Marin Independent Journal, "The Outsiders, New Voices Seeking Spot on City Council", October 13, 2009
  6. 6.0 6.1 6.2 Noozhawk, "Opponents Form United Front Against Santa Barbara’s Building-Height Initiative", August 18, 2009
  7. Noozhawk, "Measure B Backers Decry Alleged Push-Poll Tactics from the Other Side", September 25, 2009
  8. Argument in Favor of Measure B