City of Millbrae Hotel Tax, Measure J (November 2009)
Measure J increases the City of Millbrae’s hotel tax from 10% to 12%. Any guest who stays at a hotel or similar establishment within the city borders of Millbrae will have to pay the tax.
Hotel taxes are general taxes. Revenues raised from hotel taxes go into the city's general fund where they can be used for any general governmental function of the city.
If hotel occupancy rates in the city stay the same, the city estimates that $400,000 could be generated in tax revenues. Future occupancy rates are unpredictable, and can be negatively impacted by the attitude of potential hotel guests toward higher hotel taxes.
The tax increase goes into effect on January 1, 2010.
Text of measure
The ballot question was, "Shall the ordinance adopted by the City Council increasing the uniform transient occupancy tax from ten percent (10%) to twelve percent (12%) be approved?"
Path to the ballot
The Millbrae City Council approved the tax increase, and putting the tax increase on the ballot. By state law, a minimum of 2/3rds of the City Council had to vote in favor of the tax increase before it could go on the ballot.
- Impartial analysis of Measure J
- Arguments in favor of Measure J
- San Mateo local ballot measures, November 2009
- Measure J election results