San Francisco Hotel Tax Increase, Measure J (November 2010)

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A San Francisco Hotel Tax Increase is very likely to be on the November 2, 2010 ballot for voters in San Francisco as an initiated city ordinance.[1] Supporters call the measure the Hotel Fairness Initiative.[2]

If voters approve the measure, it will raise the hotel tax in San Francisco by 2%. It also closes a loophole in how taxes are assessed when hotel rooms are booked online. This loophole is said to have cost the city about $70 million from 2000-2010.[3]


The hotel tax increase ballot proposition is supported by a coalition that includes five members of the San Francisco Board of Supervisors, the SF Labor Council, UNITE-HERE Local 2, Young Workers United, Senior Action Network, SEIU 1021 and Coleman Advocates.[3]

Path to the ballot

The hotel tax increase was petitioned onto the ballot with labor union support. About 14,000 signatures were required to qualify the measure for the ballot.


  1. "Local ballot measure campaigns reach the finish line", July 6, 2010
  2. BeyondChron, "City Needs Revenue, But What Can Pass in November?", July 12, 2010
  3. 3.0 3.1 BeyondChron, "Labor, Avalos Launch Hotel Revenue Measure", May 19, 2010

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