San Francisco Mid-Market Arts Revitalization Signs, Proposition D (November 2009)
Measure D came about through the local ballot initiative process, with signatures collected on petitions, as an initiated city ordinance. It proposes to change the San Francisco Planning Code to create a Mid-Market Arts Revitalization and Tourism Special Sign District on Market Street between 5th Street and 7th Street to "allow new general advertising signs that reflect the arts and entertainment character of the district; to develop a uniform program for the installation of signs in the Special Sign District that satisfy specified conditions for general advertising signs; and, to authorize and expend monies obtained by revenue sharing from sign receipts on non-profit or City-sponsored arts education programs targeted to youth in the Tenderloin and South of Market neighborhoods."
A number of business owners in the Mid-Market area are avid supporters of Measure D. They argue that the passage of Measure D is an important first step in the revitalization 
- David Addington, owner of the Warfield Theater and Show Dogs. Addington says, "Prop. D will change this neighborhood back to what it was in 18 or 24 months, and people from all over the world will be drawn here because you won’t see anything we do here anywhere else in the world."
- Carolyn Diamond, President of the Market Street Association.
"SF Beautiful" opposes Measure D.
- San Francisco Business Times, "November ballot measure seen as pivotal to Mid-Market area's improvement", September 18, 2009