Adam Hernandez

Adam Hernandez ran for election for Mayor of Lubbock in Texas. He lost in the general election on May 4, 2024.

Hernandez completed Ballotpedia's Candidate Connection survey in 2023. Click here to read the survey answers.

Biography

Adam Hernandez was born in Lubbock, Texas. He earned a high school diploma from Estacado High School and an associate degree from Texas State Technical College in 2000. His career experience includes working as an entrepreneur.^[1]

Hernandez has been affiliated with the following organizations:^[1]

Lubbock Compact
Freedom Act Lubbock
Communities In Schools of The South Plains
AMEND Together of Lubbock
The Lubbock Chapter of the NAACP
The H.E.A.R.D. (Helping Every Adolescent Reach Their Dreams) Coalition
The Real Estate Advisory Board of South Plains College Career and Technical Center

Elections

2024

General runoff election

General runoff election for Mayor of Lubbock

Mark McBrayer defeated Steve Massengale in the general runoff election for Mayor of Lubbock on June 15, 2024.

	Candidate	%	Votes
✔	Mark McBrayer (Nonpartisan)	72.2	11,891
	Steve Massengale (Nonpartisan)	27.8	4,587

	There were no incumbents in this race. The results have been certified. Source	Total votes: 16,478
= candidate completed the Ballotpedia Candidate Connection survey.
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General election

General election for Mayor of Lubbock

The following candidates ran in the general election for Mayor of Lubbock on May 4, 2024.

		Candidate	%	Votes
✔		Mark McBrayer (Nonpartisan)	37.4	11,552
✔		Steve Massengale (Nonpartisan)	28.3	8,739
		Adam Hernandez (Nonpartisan)	20.4	6,315
		Stephen Sanders (Nonpartisan)	7.1	2,200
	Submit photo	Antonio Renteria (Nonpartisan)	5.9	1,810
	Submit photo	Kolton Bacon (Nonpartisan)	1.0	312

	There were no incumbents in this race. The results have been certified. Source	Total votes: 30,928
= candidate completed the Ballotpedia Candidate Connection survey.
If you are a candidate and would like to tell readers and voters more about why they should vote for you, complete the Ballotpedia Candidate Connection Survey.
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Endorsements

Ballotpedia did not identify endorsements for Hernandez in this election.

2022

General election

General election for Mayor of Lubbock

Tray Payne defeated Adam Hernandez, Stephen Sanders, Gulrez Khan, and Epifanio Garza in the general election for Mayor of Lubbock on May 7, 2022.

		Candidate	%	Votes
✔		Tray Payne (Nonpartisan)	67.6	12,986
		Adam Hernandez (Nonpartisan)	18.6	3,572
		Stephen Sanders (Nonpartisan)	8.8	1,692
		Gulrez Khan (Nonpartisan)	3.1	604
	Submit photo	Epifanio Garza (Nonpartisan)	1.8	343

	There were no incumbents in this race. The results have been certified. Source	Total votes: 19,197
= candidate completed the Ballotpedia Candidate Connection survey.
If you are a candidate and would like to tell readers and voters more about why they should vote for you, complete the Ballotpedia Candidate Connection Survey.
Do you want a spreadsheet of this type of data? Contact our sales team.

Campaign themes

2024

Ballotpedia survey responses

Adam Hernandez completed Ballotpedia's Candidate Connection survey in 2023. The survey questions appear in bold and are followed by Hernandez's responses. Candidates are asked three required questions for this survey, but they may answer additional optional questions as well.

Expand all | Collapse all

Who are you? Tell us about yourself.

Adam Hernandez grew up in East Lubbock, graduated from Estacado High School, and earned an Associate degree in Digital Media Design from Texas State Technical College in Waco, TX. Adam is the owner of Slim Baby Creative, a company he has operated since 2004.

Adam is the father to two daughters, one of whom he lost to suicide in 2018.

In the summer of 2020, Adam became a co-founder of the non-profit Lubbock Compact where he serves as the Communications Director, which has played a role in shaping Lubbock's public policy over the last several years.

Adam is involved in numerous organizations around Lubbock, as a Community Partner and mentor at OL Slaton Middle School weekly to young men and women through Communities in Schools, as a Board member for South Plains College Real Estate Advisory Board, and was also appointed to the Citizens Advisory Committee for the successfully passed 2022 street bond election where he served as Vice Chair.

Adam served in a leading role for Freedom Act Lubbock, the petition initiative to decriminalize low-level marijuana possession within city limits, which is now set to go to the May 2024 ballot for a citizen vote.

Please list below 3 key messages of your campaign. What are the main points you want voters to remember about your goals for your time in office?

Make sure that City Hall works for everyone.
Make improvements in public health & safety.
Make quality of life improvements for our neighborhoods.

Community Question Featured local question

Do you think the downtown area is healthy? What is your definition of a healthy downtown? What changes, if any, would you like to make?

Our downtown is known to not be where most citizens of Lubbock want it to be. There are efforts being made, but the City Council can do more to help in this area. I would work on policies that can help to fill vacant buildings that currently have barriers to entry when it comes to starting a business that are difficult for many people to overcome, as well as working to complete unfinished work on Broadway Street that has been a concern for a long time.

Community Question Featured local question

How important is it to involve residents in the government’s decision-making process? What plans do you have regarding resident involvement in this process?

Citizen involvement in political processes is of the utmost importance and is something that I have an established track record advocating for. I take accessibility to these processes very seriously and will make sure that citizens have as many opportunities as possible to be involved.

Community Question Featured local question

How would you address crime and public safety? Do you have a different stance than current city council policy?

Crime has many facets that must be considered. I will be working to improve our mental health systems which can contribute to lowering crime rates, as well as continuing work with organizations and entities across the city to work on this issue from all sides.

Community Question Featured local question

How would you balance the needs and desires of existing business and housing communities with new development? Would you take gentrification and displacement into consideration when planning neighborhood development?

Not only is gentrification a concern, but we also must deal with our current patterns of developing with suburban sprawl instead of more focus on infill development and revitalization or maintenance of our core areas of the city. I will be focused on working with city planners, developers, and citizens to figure out the most viable path forward that will benefit all to the maximum degree.

Community Question Featured local question

How would you set priorities and develop plans in a way that will reflect community values and goals?

My priorities come from, and will always come from. the citizens and communities that I serve. I would develop plans by engaging with and taking input from all stakeholders and experts at our disposal to plot the best path going forward.

Community Question Featured local question

What do you think about the city's current approach to public safety? Would you take any different positions?

The City of Lubbock does many things well in the realm of public safety, however, there are several ongoing issues that have plagued us for a long time. I will work to improve our Animal Services so that citizens can feel safe to enjoy their neighborhoods without fear of attack from stray dogs. I will also work to fill gaps in our codes enforcement services and mental health services.

Community Question Featured local question

What do you think about the city's environmental health? Would you make any changes to current policy?

Lubbock's environmental health for the most part is great, however, for many of our citizens this is not the case. We have communities in our city that have been affected for decades by industrial facilities and blight that are the legacy of bad policies of the past that were enacted with racial motivations. We can and should work to create an environment where these businesses can operate as good neighbors while improving the quality of life for those affected communities.

Community Question Featured local question

What plans do you have regarding infrastructure?

My plans for infrastructure include working to rebuild roads in the older areas of town and making our city more walkable.

What areas of public policy are you personally passionate about?

Transparency, accessibility, public health, and safety.

What characteristics or principles are most important for an elected official?

I think that elected officials should be responsible, trustworthy, and accessible servant leaders.

What qualities do you possess that you believe would make you a successful officeholder?

I have several years of experience in shaping public policy in Lubbock and a track record of servant leadership. I am highly engaged with Lubbock's political processes and have gained a lot of knowledge about how policy can be used to improve our outcomes, and I have an established record of getting results with policy change and reform.

What do you believe are the core responsibilities for someone elected to this office?

I believe the core responsibilities of this office are to provide for the public health and safety of Lubbock's citizens, be a good steward of public tax dollars, and to act as a servant leader in all policy decisions.

What legacy would you like to leave?

I would like to leave a legacy of community service.

What is something that has been a struggle in your life?

The biggest struggle of my life has been dealing with the loss of my oldest daughter to suicide.

A mayor is a leader in his or her city. What does that mean to you?

I believe that the best form of leadership is servant leadership. A Mayor should always listen to the citizens they serve while considering policies that will meet their needs.

If the mayor in your city is a member of the city council and there's a city manager appointed to handle the day-to-day administration of the city government, what do you believe should be the mayor's top priority in office?

The Mayor's top priority should always be the public health and safety of Lubbock's citizens.

What do you love most about your city?

I love being from and living in Lubbock. It is a unique place on the Texas landscape with some great people and many things to offer the country and the world.

What do you perceive to be your city's greatest challenges over the next decade?

Our greatest challenge over the next decade will be to balance necessary new growth with taking care of our existing infrastructure in a way that provides maximum value for all of our communities.

What do you believe is the ideal relationship between your city and the state government?

I believe that our city should engage and work with state leaders at all times to meet any needs our city may have that they can help with, and to address any issues that we face that may fall under their purview.

What do you believe is the ideal relationship between your city and the federal government?

I believe that our city should take advantage of any federal programs and funds that can help address any issues our city is facing, or that help improve the quality of life in our city, as these are the tax funds of our citizens coming back to us at the local level.

What do you believe is the ideal relationship between the mayor's office and law enforcement?

I believe that a Mayor should have an open line of communication with law enforcement officials so that any needs on the department and community levels can be addressed as efficiently as possible.

Note: Ballotpedia reserves the right to edit Candidate Connection survey responses. Any edits made by Ballotpedia will be clearly marked with [brackets] for the public. If the candidate disagrees with an edit, he or she may request the full removal of the survey response from Ballotpedia.org. Ballotpedia does not edit or correct typographical errors unless the candidate's campaign requests it.

Note: Community Questions were submitted by the public and chosen for inclusion by a volunteer advisory board. The chosen questions were modified by staff to adhere to Ballotpedia’s neutrality standards. To learn more about Ballotpedia’s Candidate Connection Expansion Project, click here.

2022

Adam Hernandez did not complete Ballotpedia's 2022 Candidate Connection survey.

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Candidate

Mayor of Lubbock

Personal

Footnotes

↑ ^1.0 ^1.1 Information submitted to Ballotpedia through the Candidate Connection survey on December 25, 2023.

[bio-1] 1.0 ^1.1 Information submitted to Ballotpedia through the Candidate Connection survey on December 25, 2023.

[1]

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Adam Hernandez

Contents

Biography

Elections

2024

General runoff election

General runoff election for Mayor of Lubbock

General election

General election for Mayor of Lubbock

Endorsements

2022

General election

General election for Mayor of Lubbock

Campaign themes

2024

Ballotpedia survey responses

2022

See also

External links

Footnotes

Information about voting

2025 Elections

2026 Elections

2024 Election analysis

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