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Adam Marshall

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Adam Marshall
Greensboro City Council District 4
Tenure
2025 - Present
Term ends
2029
Years in position
-1
Predecessor: Nancy Hoffmann

Elections and appointments
Last election
November 4, 2025
Education
High school
Grimsley High School
Bachelor's
North Carolina State University, 2005
Law
Florida Coastal School of Law, 2008
Personal
Birthplace
Greensboro, NC
Profession
Attorney
Contact

Adam Marshall is a member-elect of the Greensboro City Council in North Carolina, representing District 4. He assumes office on December 2, 2025.

Marshall ran for election to the Greensboro City Council to represent District 4 in North Carolina. He won in the general election on November 4, 2025.

Marshall completed Ballotpedia's Candidate Connection survey in 2025. Click here to read the survey answers.

Biography

Adam Marshall was born in Greensboro, North Carolina. Marshall earned a high school diploma from Grimsley High School, a bachelor's degree from North Carolina State University in 2005, and a law degree from the Florida Coastal School of Law in 2008. His career experience includes working as an attorney. As of 2025, Marshall was affiliated with the Human Relations Commission, the Greensboro Criminal Justice Advisory Commission, and the Greensboro ABC Board. He also graduated from the City Academy and Leadership Greensboro.[1]

Elections

2025

See also: City elections in Greensboro, North Carolina (2025)

General election

General election for Greensboro City Council District 4

Adam Marshall defeated Nicky Smith in the general election for Greensboro City Council District 4 on November 4, 2025.

Candidate
%
Votes
Image of Adam Marshall
Adam Marshall (Nonpartisan) Candidate Connection
 
66.5
 
7,734
Image of Nicky Smith
Nicky Smith (Nonpartisan) Candidate Connection
 
33.5
 
3,895

Total votes: 11,629
Candidate Connection = candidate completed the Ballotpedia Candidate Connection survey.
If you are a candidate and would like to tell readers and voters more about why they should vote for you, complete the Ballotpedia Candidate Connection Survey.

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Nonpartisan primary election

Nonpartisan primary for Greensboro City Council District 4

Adam Marshall and Nicky Smith defeated Steve Ignac in the primary for Greensboro City Council District 4 on October 7, 2025.

Candidate
%
Votes
Image of Adam Marshall
Adam Marshall (Nonpartisan) Candidate Connection
 
64.6
 
4,078
Image of Nicky Smith
Nicky Smith (Nonpartisan) Candidate Connection
 
31.5
 
1,988
Image of Steve Ignac
Steve Ignac (Nonpartisan) Candidate Connection
 
3.8
 
242

Total votes: 6,308
Candidate Connection = candidate completed the Ballotpedia Candidate Connection survey.
If you are a candidate and would like to tell readers and voters more about why they should vote for you, complete the Ballotpedia Candidate Connection Survey.

Do you want a spreadsheet of this type of data? Contact our sales team.

Endorsements

Ballotpedia did not identify endorsements for Marshall in this election.

Campaign themes

2025

Ballotpedia survey responses

See also: Ballotpedia's Candidate Connection

Candidate Connection

Adam Marshall completed Ballotpedia's Candidate Connection survey in 2025. The survey questions appear in bold and are followed by Marshall's responses. Candidates are asked three required questions for this survey, but they may answer additional optional questions as well.

Expand all | Collapse all

I am Adam Marshall and am running for Greensboro City Council in District 4. I was born and raised in Greensboro and attended our public schools (Sternberger, Kiser and Grimsley). This is where I came home after law school and this is where my wife and I are raising our two beautiful children. This is home and I care deeply about Greensboro, and I am committed to working to make sure that Greensboro is a place where all of our children and grandchildren can secure good jobs and attainable housing. I am a partner in a law firm and have a statewide practice. For more than a decade I have been volunteering my time to serve the city on various boards and commissions. This has taught me a great deal about city government, about what works and what could work better, and has introduced me to the city’s excellent staff. This experience will allow me to hit the ground running even as a political newcomer. Additionally, my training and experience as an attorney gives me a unique perspective and way of evaluating various projects and agenda items. We are trained to look at both sides of an issue and to think logically. As one of the younger candidates running, I represent a generational change on council and can view issues through a different lens.
  • We must have housing that our citizens can afford. We have an over 30,000 housing shortage. We need attainable housing for our community, housing they can afford with the salary they make. And we need that housing across all 5 districts. We need to support initiatives like the Road to 10,000, and frankly that is a low number. We must increase the supply of housing with a diverse array of housing products (townhomes, condominiums, single family homes, patio homes, senior living spaces, and affordable housing). We must work to reduce red tape and make permitting, inspections, and the technical review process more efficient so that we can increase our housing stock faster.
  • We must make sure that Greensboro is a safe community for our citizens. I fully support our public safety officers and want to make sure that they are well trained, fully staffed, and receiving competitive pay and benefits. I have had great conversations with our police and fire chiefs about their needs and good work that they do for our citizens. I am proud to be endorsed by the Greensboro Police Officers Association and the Professional Fire Fighters of Greensboro. They recognize that I will listen to their concerns and that I will work to build trust and collaboration with the citizens they serve.
  • We must continue working to promote economic development in Greensboro. We need to continue to capitalize on our wins like Toyota Battery, Boom Supersonic, Honda Jet, and JetZero. We also must support our small businesses and support business incubators like LaunchGreensboro. These incubators help facilitate ideas, pair business owners with mentors, and seek capital investment. Greensboro is becoming an aerospace manufacturing hub. We must support this identity and work to develop supportive industry services and job training programs.
I am passionate about making sure we have attainable housing for our citizens. We must have housing that our residents can afford with the salary they make. We must have good jobs! For too long Greensboro has lost talent to our surrounding municipalities. We must have the housing and jobs to keep our talent local. Finally, we must make sure that we support our public safety officers so that they can do the work of keeping our community safe.
We must elect leaders who can work collaboratively and intelligently to get the work done for the citizens of Greensboro. The most important quality of a true leader is to be someone who listens. We will not agree on every issue. However, whenever I served on a board or commission, my goal was to be someone who would listen to both sides of an issue and someone and to be a member that did his homework.
The historical event that stands out in my mind most is 9/11. I was a freshman in college getting ready for class.
Greensboro Police Officers Association and the Professional Fire Fighters of Greensboro have endorsed. The Greensboro Regional REALTORS Association have supported.

Note: Ballotpedia reserves the right to edit Candidate Connection survey responses. Any edits made by Ballotpedia will be clearly marked with [brackets] for the public. If the candidate disagrees with an edit, he or she may request the full removal of the survey response from Ballotpedia.org. Ballotpedia does not edit or correct typographical errors unless the candidate's campaign requests it.

See also


External links

Footnotes

  1. Information submitted to Ballotpedia through the Candidate Connection survey on September 16, 2025