Axiom Strategies
| Axiom Strategies | |
 | |
| Basic facts | |
| Location: | Kansas City, Mo. |
| Type: | Political consulting firm |
| Top official: | Jeff Roe, Principal and founder |
| Founder(s): | Jeff Roe |
| Year founded: | 2005 |
| Website: | Official website |
Axiom Strategies is a campaign consulting firm based in Kansas City, Mo., with offices in cities across the country. The firm was founded in 2005 by Jeff Roe, Ted Cruz's (R) 2016 presidential campaign manager.
Background
Axiom Strategies is headquartered in Kansas City. The firm was founded in 2005 by Jeff Roe. As a political consulting company, Axiom plans campaigns, designs voter targeting campaigns, conducts polling and analysis, and performs opposition research. According to Axiom's website, the organization also buys media space and designs direct mail for campaigns and candidates.[1]
In 2010, Axiom became the largest general consulting firm in the U.S with offices in Kansas City, Washington, D.C., Austin and San Francisco.[2] In October 2017, Axiom merged with Revolvis, a Republican strategy firm located in California. The merger, according to Kansas City Business Journal expanded Axiom to include additional offices in Sacramento, San Francisco, and Seattle.[3]
Leadership
Below is a list of Axiom Strategies' leadership as of October 2025:[4]
- Jeff Roe, Founder and principal
- Rob Phillips, President
- Sarah Hoeller, Chief Operating Officer
- Joe Saitta, Chief Financial Officer
Work and activities
Electoral activities and influence
2026 elections
In April 2025, Axios reported that Texas Attorney General Ken Paxton (R) hired Axiom Strategies to run his campaign in 2026 U.S. Senate Republican primary. As of October 2025, 12 candidates had filed to run in the Republican primary, including incumbent Sen. John Cornyn (R).[5]
2024 elections
In 2024, the Missouri Independent reported that the Missouri House of Representatives Republicans hired Axiom Strategies' Hannah Beers Sutton to be executive director of the House Republican Campaign Committee.[6]
2016 elections
Ted Cruz presidential campaign: Axiom Strategies was the primary consulting firm working on Ted Cruz's 2016 presidential campaign. Roe was Cruz's campaign manager.[7] According to Axiom's website, the firm worked to target voters in Iowa ahead of the caucuses to deliver Cruz's message across platforms. The group notes, "We tailored advertising in Iowa not only by a voter’s modeled or identified top issue, but by their personality type and by complex candidate preference segmentations."[8]
Catherine Hanaway gubernatorial campaign: In 2015, Axiom was running Kansas gubernatorial candidate Catherine Hanaway's (R) campaign when the Democratic candidate, Tom Schweich shot and killed himself in February. At the time of his death, Axiom had released ads opposing Schweich. While Axiom was running Hanaway's campaign, Jeff Roe, Axiom founder and principal, admitted, in April 2015, that he had paid for the ads himself. According to The Kansas City Star, Schweich had been talking about killing himself well before the ads aired.[9]
2012 elections
In 2012, Axiom was employed by Missourians for Equal Credit Opportunity, a group opposed to Missouri limiting interest rates on payday loans, to help in managing the campaign, conducting communications, conducting localized operations, creating grassroots outreach, polling, building a website among other services.[10][11] The firm, according to Kansas City Business Journal, was paid almost $644,000 for their services.[12]
Notable endorsements
This section displays endorsements this organization made in elections within Ballotpedia's coverage scope. Know of one we missed? Click here to let us know.
Finances
The following is a breakdown of Axiom Strategies' contributions from 2018 to 2024. The information comes from Open Secrets
| Year | Contributions |
|---|---|
| 2018 | $51,235 |
| 2020 | $96,564 |
| 2022 | $86,026 |
| 2024 | $107,015 |
Media
Recent news
The link below is to the most recent stories in a Google news search for the terms Axiom Strategies. These results are automatically generated from Google. Ballotpedia does not curate or endorse these articles.
See also
External links
Footnotes
- ↑ Axiom, "About," accessed October 24, 2017
- ↑ The Missouri Times, "Axiom Strategies Continues Strategic Growth," October 1, 2015
- ↑ Kansas City Business Journal, "Roe's Republican political consulting firm gets even bigger," October 18, 2017
- ↑ Axiom Strategies, "Our Team," accessed October 14, 2025
- ↑ Axios, "Scoop: Ken Paxton hires Axiom to run Texas Senate campaign," April 8, 2025
- ↑ Missouri Independent, "Missouri House Republicans choose Axiom Strategies executive to lead campaign effort," January 2, 2025
- ↑ Politico, "The power players behind Ted Cruz's campaign," April 20, 2015
- ↑ Axiom Strategies, "General Consulting," accessed October 24, 2017
- ↑ The Kansas City Star, "Jeff Roe speaks out on anti-Tom Schweich radio ad, says he paid for it with his own money," April 15, 2015
- ↑ Missouri Ethics Commission, "Missourians for Equal Credit Opportunity," accessed November 23, 2015
- ↑ Missouri Ethics Commission, "Missourians for Equal Credit Opportunity," accessed November 23, 2015
- ↑ Kansas City Business Journal, "Missouri Supreme Court tackles three big ballot initiatives," June 29, 2012
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