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Ballot measure readability analyses

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Ballot measure readability analyses
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This page compiles annual analyses of readability scores for statewide ballot measures. Each year's analysis estimates the reading difficulty for a statewide ballot measure question and summary.

Since 2017, Ballotpedia has tracked the readability scores of statewide ballot measures using Flesch Reading Ease (FRE) and Flesch-Kincaid Grade Level (FKGL). A readability score is an estimation of the reading difficulty of a text. Measurements used in calculating readability scores include the number of syllables, words, and sentences in a text. Other factors, such as the complexity of an idea in a text, are not reflected in readability scores.

Between 2017 and 2025, voters decided on 644 statewide ballot measures. The average readability score for ballot titles, also known as ballot questions, was 18 years of education, and the average word count was 66 words.

This page includes:

Years

Click on a year to view that year's state ballot measures readability analysis.


  • 2026
  • 2025
    Average title grade: 21
    Number of measures: 30
  • 2024
    Average title grade: 16
    Number of measures: 159
  • 2023
    Average title grade: 19
    Number of measures: 41
  • 2022
    Average title grade: 19
    Number of measures: 140
  • 2021
    Average title grade: 18
    Number of measures: 39
  • 2020
    Average title grade: 17
    Number of measures: 129
  • 2019
    Average title grade: 15
    Number of measures: 32
  • 2018
    Average title grade: 20
    Number of measures: 167
  • 2017
    Average title grade: 20
    Number of measures: 27


Analyses

Readability scores by year

The following table shows the average ballot title grade, word counts, summary grade, and the number of measures appearing on ballots between 2017 and 2025. The year with the lowest ballot title grade was 2019, with 15 years of education, and the year with the highest was 2025, with 21 years of education.

Average title and summary grades by year, 2017-2025
YearAverage title gradeAverage title wordsAverage summary gradeAverage summary countMeasures
20252152207030
2024166816125159
202319732224641
2022196618130140
202118531428939
2020176014187129
201915411510432
2018206616210167
201720581824027

Readability scores by author

Each state assigns a person or group to write a ballot question and/or summary for voters to read on the ballot. The responsibility for drafting this language varies by state. In some states, different offices or individuals draft the language for different measures.

State legislatures wrote the most ballot titles since 2017 for 316 ballot measures, with an average grade title of 20 years of education. Ballot titles written by the Colorado Title Board had the highest average grade level at 31 years. The table below lists the various authors, the average title grade and word count, and the number of measures written by each type of author.

Average title grade and word count by author, 2017-2025
AuthorAverage Title GradeAverage Title WordsMeasures
State Legislature2061316
Attorney General1540120
Secretary of State187793
State Board1813932
Initiative Proponents/Petitioners1612823
Colorado Title Board3111315
Office of Legislative Research (Utah)156312
Lieutenant Governor10648
Florida Constitution Revision Commission1087
NC Constitutional Amendments Commission21326
New York Board of Elections14475
Constitution9114
Missouri Court of Appeals14761
Ohio Ballot Board151191
Legislative Drafting Committee162161

Readability scores by state

The following table provides the average readability grade levels for ballot titles by state. The lowest average score was nine in New Hampshire, which had five measures on the ballot, and the highest average score was 28 in Georgia and South Carolina, which had 14 and four ballot measures on the ballot, respectively.

Average title grade and word count by state, 2017-2025
StateAverage Title GradeAverage Title WordsMeasures
Alabama277225
Alaska11596
Arizona157329
Arkansas2310610
California151542
Colorado279551
Connecticut13202
Florida131122
Georgia285814
Hawaii14233
Idaho23536
Illinois19574
Indiana25522
Iowa121194
Kansas131483
Kentucky251096
Louisiana184141
Maine214934
Maryland16899
Massachusetts112513
Michigan19328
Minnesota101281
Mississippi15282
Missouri149222
Montana1410912
Nebraska185511
Nevada255916
New Hampshire91025
New Jersey13643
New Mexico258122
New York135413
North Carolina20337
North Dakota1517613
Ohio1328611
Oklahoma1314713
Oregon148517
Pennsylvania19693
Rhode Island144315
South Carolina28834
South Dakota182115
Tennessee171474
Texas213444
Utah146016
Vermont141012
Virginia19372
Washington114615
West Virginia18377
Wisconsin174511
Wyoming14534

Top 10 title grade scores

The following table displays the 10 ballot measures with the highest title grades between 2017 and 2025, with education levels ranging from 43 to 76 years. Five of the 10 ballot measures were on statewide ballots in Colorado.

Formulas

The Flesch Reading Ease and Flesch-Kincaid Grade Level formulas use the same variables and are inversely correlated, meaning that as one increases the other decreases.

Flesch Reading Ease

In the 1940s, Rudolf Flesch developed the Flesch Reading Ease (FRE) test. The U.S. Department of Defense uses the FRE to help craft its documents and manuals.[1] The FRE computes a score based on the number of syllables, the number of words, and the number of sentences in a text. The FRE formula is as follows:[2]

Flesch Reading Ease formula.png

The FRE formula was designed to produce a score between 0 and 100, with the highest score (100) representing a 5th-grade equivalent reading level and the lowest score (0) representing college graduate-equivalent reading level. However, a score can be negative, representing increased difficulty. Therefore, the higher the score, the easier the text is to read. Rudolf Flesch created the following guide to interpreting FRE scores:[2]

Score School level
90 to 100 5th grade
80 to 90 6th grade
70 to 80 7th grade
60 to 70 8th and 9th grade
50 to 60 10th to 12th grade
30 to 50 College
0 to 30 College graduate

Flesch-Kincaid Grade Level

In 1975, J. Peter Kincaid recalculated FRE to give a score in the form of a U.S. school grade level for use by the U.S. Navy. This new formula became known as the Flesch-Kincaid Grade Level (FKGL) test. Like FRE, the FKGL computes a score based on the number of syllables, the number of words, and the number of sentences in a text. The FKGL formula is as follows:[3]

Flesch Kincaid Grade Level.png

The FKGL produces a score equivalent to the estimated number of years of education required to understand a text. A score of 9 estimates that a U.S. 9th grade student would be able to read and comprehend a text, while a score of 18 estimates that a person with 18 years of U.S. formal education would be able to read and comprehend a text.[4]

Limitations

As the FRE and FKGL, along with other readability tests, do not measure the difficulty or complexity of the ideas expressed in ballot measure titles and summaries, they may underestimate or overestimate the ability of voters to comprehend a text. Political scientist Shauna Reilly, who utilizes readability indices in her research, noted their limitations, stating:[1]

There are limitations to the value of these measurements. No mathematical formula can tell us how complex the ideas of the passage are nor whether the content is in a logical order. Further, these mathematical equations exist in a vacuum and cannot explain the context of the passage.[5]

See also

Ballot Measure Overview

Footnotes