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Ballot measure readability scores, 2020

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Updated as of November 17, 2020

This page provides an analysis of the readability scores of the language voters see on the ballot when deciding their 2020 statewide measures. The ballot language consists of a ballot title or question and sometimes an additional summary or explanation.

A readability score is an estimation of the reading difficulty of a text. Measurements used in calculating readability scores include the number of syllables, words, and sentences in a text. Other factors, such as the complexity of an idea in a text, are not reflected in readability scores.

Voters in 32 states decided 120 statewide ballot measures on November 3, 2020. Including pre-November and post-November election dates, a total of 129 statewide ballot measures were certified for the 2020 ballot in 34 states.

Voters in states with ballot measures read questions on their ballots asking them whether to approve or reject a measure. As the text of ballot measures is often multiple pages of statute or constitutional law, someone is tasked in each state with writing a shorter title or question and sometimes an additional summary to appear on the ballot for the measures.

Readability index details

Ballotpedia uses two formulas, the Flesch Reading Ease (FRE) and Flesch-Kincaid Grade Level (FKGL), to compute scores for the titles and summaries of ballot measures.

The FKGL formula produces a score equivalent to the estimated number of years of U.S. education required to understand a text. A score of five estimates that a U.S. 5th grade student would be able to read and comprehend a text, while a score of 20 estimates that a person with 20 years of U.S. formal education would be able to read and comprehend a text. Ballotpedia uses Readable.io to calculate the scores.

The FRE formula produces a score between a negative number and 100, with the highest score (100) representing a 5th-grade equivalent reading level and scores at or below zero representing college graduate-equivalent reading level. Therefore, the higher the score, the easier the text is to read.

Learn more about these formulas in the formulas section below.

Overview

HIGHLIGHTS
  • The average Flesch-Kincaid Grade Level for the ballot titles (ballot questions) of all 129 statewide 2020 ballot measures was 17 (first-year graduate school reading level).
  • The average ballot title grade for all measures in a single state averaged together ranged from 10 in Rhode Island, Washington, and Wyoming to 32 in Virginia.
  • In 2018, the average Flesch-Kincaid Grade Level for the ballot titles of statewide ballot measures was between 19 and 20, and average state scores ranged from eight to 42.
  • Ballotpedia identified 67 measures with a ballot summary that was set to appear alongside the ballot question on the ballot. The average Flesch-Kincaid Grade Level for the ballot summaries was about 14.
  • The average ballot summary grade for all measures in a single state averaged together ranged from 10 in Louisiana and Maryland to 20 in Arkansas.
  • The average ballot title grade was highest for ballot titles written by state legislatures (19) and other state boards and offices (18).
  • Initiative proponents wrote the ballot language for eight of the measures (in some cases, with help from state officials). The average ballot title grade for those measures was 15.
  • Attorneys general wrote titles with the lowest average grade level of 14.
  • The average ballot title in 2020 contained about 60 words. In 2018, the average ballot title length was 66 words.
  • The 2020 ballot measure with the longest ballot title was Colorado Proposition 118 concerning a paid family and medical leave program. The ballot question had 270 words.
  • The states with the shortest ballot titles or questions on average were Florida, California, Iowa, and Alaska; all of these except Iowa did feature additional ballot summaries or explanations.
  • Analysis by state and by author

    Analysis by state

    Title and summary grades

    Readability averages by state
    State Average title grade Average # of words Average summary grade Average # of words Number of measures
    Alabama 21 83 N/A N/A 7
    Alaska 14 22 11 287 2
    Arizona 17 43 N/A N/A 2
    Arkansas 22 36 20 30 3
    California 15 16 15 73 13
    Colorado 30 101 N/A N/A 11
    Florida 16 10 14 51 6
    Georgia 26 53 18 165 3
    Idaho 26 53 15 104 1
    Illinois 12 121 N/A N/A 1
    Iowa 11 16 N/A N/A 1
    Kentucky 21 45 N/A N/A 2
    Louisiana 11 39 11 263 8
    Maine 21 39 N/A N/A 3
    Maryland 14 65 10 289 2
    Massachusetts 11 26 13 345 2
    Michigan 21 36 13 75 2
    Mississippi 14 41 N/A N/A 3
    Missouri 13 84 14 122 3
    Montana 14 109 N/A N/A 5
    Nebraska 13 55 16 71 6
    Nevada 21 72 15 813 5
    New Jersey 12 91 12 201 3
    New Mexico 21 83 16 104 5
    North Dakota 14 166 N/A N/A 2
    Oklahoma 16 140 N/A N/A 3
    Oregon 13 93 16 136 4
    Rhode Island 10 52 N/A N/A 1
    South Dakota 17 28 15 157 3
    Utah 13 51 N/A N/A 7
    Virginia 32 68 N/A N/A 2
    Washington 10 42 N/A N/A 6
    Wisconsin 13 70 N/A N/A 1
    Wyoming 10 36 N/A N/A 1

    Title and summary ease rating

    Expand the table for Flesch Reading Ease averages by state by clicking [show] below.

    Analysis by the author of ballot language

    The person or office responsible for drafting the ballot language for statewide ballot measures varies by state. In some states, the ballot language for different types of measures is drafted by different persons or offices. Moreover, some states require collaboration. For example, the secretary of state might draft the language, but it requires approval by the attorney general.

    Note: Mississippi Ballot Measure 1 is composed of Initiative 65 and Alternative 65. Both the attorney general and state legislature were involved in writing portions of Ballot Measure 1. Ballotpedia averaged Ballot Measure 1 twice—once as having an attorney general author and once as having a state legislature author.
    Readability averages by state
    Author type Average title grade Min-max range Average summary grade Min-max range Number of measures Number of states
    attorney general 14 7 - 20 15 9 - 22 27 5
    court 14 N/A 17 N/A 1 1
    initiative proponents 15 12 - 19 14 12 - 19 8 3
    lieutenant governor 14 10 - 18 11 10.5 - 12 2 1
    secretary of state 15 9 - 39 15 11 - 19 19 7
    state board or office 18 7 - 41 13 11 - 15 17 3
    state legislature 19 7 - 76 14 9 - 24 56 22


    Historical readability scores

    Ballot language readability analsyes

    BallotMeasureFinal badge.png

    Reilly and Richey (2011)

    Political scientists Shauna Reilly and Sean Richey conducted a study of 1,211 statewide ballot measures from 1997 to 2007 and concluded that more voters skipped voting on ballot measures when the titles and summaries were harder to read. To conduct the analysis, Reilly and Richey found the readability scores of the measures using the Flesch-Kincaid Grade Level formula. They found that:[1]

    • Oklahoma measures had the lowest average readability score at grade level 9.
    • New Mexico measures had the highest average readability score at grade level 28.
    • Colorado had both the highest score and lowest score for individual measures, with one at grade level 5 and one at grade level 95. Colorado had the second-highest level of variation in readability scores between measures.
    • Only four states—Oklahoma, Connecticut, North Carolina, and South Dakota—had average readability scores equivalent to a high school grade level (9-12) in the U.S. All other states measured had scores above a high school grade level.

    2018 ballot measures

    See also: Ballot measure readability scores, 2018

    In 2018, ballot questions required an average of between 19 and 20 years of U.S. formal education (graduate school-level of education) to read and comprehend, according to the Flesch-Kincaid Grade Level (FKGL) formula. The FKGL scores of the 167 statewide ballot measures ranged from eight to 42 years of formal U.S. education.

    In 2018, average ballot title grades were lowest for language written by the Florida Constitution Revision Commission (10), initiative petitioners (15), and attorneys general (16). Average ballot title grades were highest for language written by special state boards and state legislatures.

    2020 readability scores

    Ballot Measure:Title grade:Title ease:Title word count:Summary grade:Summary ease:Summary word count:Author:
    Washington Advisory Vote 32, Nonbinding Question on Carryout Bag Tax 76137N/AN/AN/AWashington Attorney General
    Washington Advisory Vote 33, Nonbinding Question on Heavy Equipment Rental Tax 85439N/AN/AN/AWashington Attorney General
    Washington Advisory Vote 35, Nonbinding Question on Business and Occupation Tax Rate Increase on Commercial Airplane Manufacturers Increase and Surcharge Decrease 94739N/AN/AN/AWashington Attorney General
    Iowa Constitutional Convention Question 114816N/AN/AN/AIowa State Legislature (via the Constitution)
    Maine Transportation Infrastructure Bond Issue 25147N/AN/AN/AMaine State Legislature
    Maine High-Speed Internet Infrastructure Bond Issue 141732N/AN/AN/AMaine State Legislature
    New Mexico Bond Question A, Senior Citizens Facilities Bond Issue 28 -9105N/AN/AN/Astate legislature
    New Mexico Bond Question B, Public Libraries Bond Issue 25497N/AN/AN/Astate legislature
    New Mexico Bond Question C, Public Education Bond Issue 28 -3112N/AN/AN/Astate legislature
    California Proposition 13, School and College Facilities Bond 17 -1219165.574California Attorney General
    Florida Amendment 2, $15 Minimum Wage Initiative 13124124249initiative proponents
    Oklahoma Medicaid Expansion Initiative 152946N/AN/AN/Ainitiative petitioners
    State Question 805, Criminal History in Sentencing and Sentence Modification Initiative 1919195N/AN/AN/Ainitiative petitioners
    Mississippi Initiative 65 and Alternative 65A: Medical Marijuana Amendment 20 -1539N/AN/AN/AMississippi Attorney General and Mississippi State Legislature
    California Proposition 15, Tax on Commercial and Industrial Properties for Education and Local Government Funding Initiative 18 -1123141674attorney general
    Florida Amendment 4, Require Constitutional Amendments to be Passed Twice Initiative 19 -355124641initiative proponents
    Florida Amendment 3, Top-Two Open Primaries for State Offices Initiative 141812132171initiative proponents
    Colorado Citizen Requirement for Voting Initiative 172327N/AN/AN/AColorado Title Board
    South Dakota Constitutional Amendment A: Marijuana Legalization Initiative 2013341515196state legislature
    Montana CI-118: Allow for a Legal Age for Marijuana Amendment 122570N/AN/AN/Ainitiative proponents, with review by state officials,
    California Proposition 20, Criminal Sentencing, Parole, and DNA Collection Initiative 14 -419162170attorney general
    California Proposition 22, App-Based Drivers as Contractors and Labor Policies Initiative 16 -8.01318 -1187attorney general
    Oregon Measure 110: Drug Decriminalization and Addiction Treatment Initiative 15 -370161118attorney general
    Oregon Measure 109: Psilocybin Program Initiative 17 -126817 -6128attorney general
    Alaska Top-Four Ranked-Choice Voting and Campaign Finance Laws Initiative 1872310.551240lieutenant governor
    California Proposition 14, Stem Cell Research Institute Bond Initiative 11.524.513161487attorney general
    Massachusetts Question 1, "Right to Repair Law" Vehicle Data Access Requirement Initiative 1160261130286secretary of the commonwealth[2]
    California Proposition 21, Local Rent Control Initiative 15 -1.513123886attorney general
    Massachusetts Question 2, Ranked-Choice Voting Initiative 1160261442404secretary of the commonwealth[3]
    Colorado Paid Medical and Family Leave Initiative 1726270N/AN/AN/AColorado Title Board
    Colorado Gray Wolf Reintroduction Initiative 25194N/AN/AN/AColorado Title Board
    Colorado 22-Week Abortion Ban Initiative 27 -1159N/AN/AN/AColorado Title Board
    Colorado Decrease Income Tax Rate from 4.63% to 4.55% Initiative 96218N/AN/AN/AColorado Title Board
    Colorado Require Voter Approval of Certain New Enterprises Exempt from TABOR Initiative 41 -3493N/AN/AN/AColorado Title Board
    Arizona Proposition 207: Marijuana Legalization Initiative 15549N/AN/AN/Aattorney general
    South Dakota Initiated Measure 26: Medical Marijuana Initiative 16091513198Attorney General
    Montana I-190: Marijuana Legalization Initiative 1420197N/AN/AN/Ainitiative proponents, wth review by state officials,
    Wisconsin Marsy's Law Crime Victims Rights Amendment 134570N/AN/AN/Astate legislature
    Wyoming Constitutional Amendment A, Municipal Debt for Sewage Systems Measure 9.642.636N/AN/AN/Astate legislature
    Utah Gender-Neutral Constitutional Language Amendment 155335N/AN/AN/AOffice of Legislative Research and General Counsel
    Michigan Proposal 1, Use of State and Local Park Funds Amendment 232151115194state board
    Utah Remove Slavery as Punishment for a Crime from Constitution Amendment 113435N/AN/AN/AOffice of Legislative Research and General Counsel
    Montana C-47, Initiated Statute and Referendum Distribution Requirements Amendment 142143N/AN/AN/Astate legislature
    Utah Municipal Water Resources Amendment 941109N/AN/AN/AOffice of Legislative Research and General Counsel
    Utah Legislator Qualifications Amendment 211440N/AN/AN/AOffice of Legislative Research and General Counsel
    Nebraska Amendment 1, Remove Slavery as Punishment for Crime from Constitution Amendment 131116181152secretary of state
    North Dakota Board of Higher Education Membership Amendment 1339142N/AN/AN/ANorth Dakota Secretary of State
    Alabama Authorize Legislature to Recompile the State Constitutition Amendment 22438N/AN/AN/Astate legislature
    South Dakota Deadwood Sports Betting Legalization Amendment 161740142776state legislature
    Utah Legislative Session Start Date Amendment 113862N/AN/AN/AOffice of Legislative Research and General Counsel
    Utah Right to Hunt and Fish Amendment 94745N/AN/AN/AOffice of Legislative Research and General Counsel
    Utah Use Income and Property Tax Revenue to Support Children and Individuals with Disabilities Amendment 132932N/AN/AN/AOffice of Legislative Research and General Counsel
    Maryland Question 1, Legislative Authority over State Budget Amendment 1323651042307state legislature
    Kentucky Constitutional Amendment 1, Marsy's Law Crime Victims Rights Amendment 134423N/AN/AN/Astate legislature
    Decrease Tobacco Settlement Endowment Trust Fund Payments and Fund Medicaid Program Amendment 1339178N/AN/AN/Astate legislature
    Louisiana Amendment 4, Expenditures Limit Growth Formula Amendment 124240949207state legislature
    Michigan Proposal 2, Search Warrant for Electronic Data Amendment 18020151955state board
    Rhode Island Question 1, Name Change Amendment 105352N/AN/AN/Astate legislature
    Alabama Appointed Education Board Amendment 1816116N/AN/AN/AAlabama State Legislature
    Alabama Citizen Requirement for Voting Measure 26 -350N/AN/AN/Astate legislature
    Alabama Judicial System Restructuring Amendment 1334235N/AN/AN/Astate legislature
    Alabama Judicial Vacancies Amendment 251054N/AN/AN/AAlabama State Legislature
    Alabama "Stand Your Ground" Rights in Franklin County Churches Measure 231145N/AN/AN/Astate legislature
    Alabama "Stand Your Ground" Rights in Lauderdale County Churches Measure 231145N/AN/AN/Astate legislature
    Arkansas State Legislative Term Limits Amendment 162024162424state legislature
    California Proposition 16, Repeal Proposition 209 Affirmative Action Amendment 18 -211522 -985attorney general
    California Proposition 17, Voting Rights Restoration for Persons on Parole Amendment 12171213.548.528attorney general
    Colorado Amendment B, Gallagher Amendment Repeal and Property Tax Assessment Rates Measure 43 -5591N/AN/AN/AColorado State Legislature
    California Proposition 18, Primary Voting for 17-Year-Olds Amendment 151932173264attorney general
    Missouri Redistricting Process and Criteria, Lobbying, and Campaign Finance Amendment 147761718147Missouri Court of Appeals[4]
    New Jersey Public Question 1: Marijuana Legalization Amendment 1234801139104state legislature
    Nevada Question 2: Marriage Regardless of Gender Amendment 242911628813secretary of state
    Mississippi State Flag Referendum 96017N/AN/AN/AMississippi State Legislature
    Colorado Proposition EE, Tobacco and E-Cigarette Tax Increase for Health and Education Programs Measure 76 -129186N/AN/AN/AColorado State Legislature
    Georgia Property Tax Exemption for Certain Charities Measure 32 -7712024115Georgia State Legislature
    Montana LR-130, Limit Local Government Authority to Regulate Firearms Measure 1428187N/AN/AN/Astate legislature
    Maine Question 1: Religious and Philosophical Vaccination Exemptions Referendum 22.5138N/AN/AN/AMaine Secretary of State

    Formulas

    The Flesch Reading Ease and Flesch-Kincaid Grade Level formulas use the same variables and are inversely correlated, meaning that as one increases the other decreases.

    Flesch Reading Ease

    In the 1940s, Rudolf Flesch developed the Flesch Reading Ease (FRE) test. The U.S. Department of Defense uses the FRE to help craft its documents and manuals.[5] The FRE computes a score based on the number of syllables, the number of words, and the number of sentences in a text. The FRE formula is as follows:[6]

    Flesch Reading Ease formula.png

    The FRE formula was designed to produce a score between 0 and 100, with the highest score (100) representing a 5th-grade equivalent reading level and the lowest score (0) representing college graduate-equivalent reading level. However, a score can be negative, representing increased difficulty. Therefore, the higher the score, the easier the text is to read. Rudolf Flesch created the following guide to interpreting FRE scores:[6]

    Score School level
    90 to 100 5th grade
    80 to 90 6th grade
    70 to 80 7th grade
    60 to 70 8th and 9th grade
    50 to 60 10th to 12th grade
    30 to 50 College
    0 to 30 College graduate

    Flesch-Kincaid Grade Level

    In 1975, J. Peter Kincaid recalculated FRE to give a score in the form of a U.S. school grade level for use by the U.S. Navy. This new formula became known as the Flesch-Kincaid Grade Level (FKGL) test. Like FRE, the FKGL computes a score based on the number of syllables, the number of words, and the number of sentences in a text. The FKGL formula is as follows:[7]

    Flesch Kincaid Grade Level.png

    The FKGL produces a score equivalent to the estimated number of years of education required to understand a text. A score of 9 estimates that a U.S. 9th grade student would be able to read and comprehend a text, while a score of 18 estimates that a person with 18 years of U.S. formal education would be able to read and comprehend a text.[1]

    Limitations

    As the FRE and FKGL, along with other readability tests, do not measure the difficulty or complexity of the ideas expressed in ballot measure titles and summaries, they may underestimate or overestimate the ability of voters to comprehend a text. Political scientist Shauna Reilly, who utilizes readability indices in her research, noted their limitations, stating:[5]

    There are limitations to the value of these measurements. No mathematical formula can tell us how complex the ideas of the passage are nor whether the content is in a logical order. Further, these mathematical equations exist in a vacuum and cannot explain the context of the passage.[8]

    Prior research

    Ballot Question Readability and Roll-off: The Impact of Language Complexity

    In 2011, political scientists Shauna Reilly and Sean Richey published an article in Political Research Quarterly on research they conducted to answer the question of whether the difficulty or complexity of ballot measure language correlated with voters skipping voting on a ballot measure. The authors referred to voters casting ballots but skipping a ballot measure as voter roll-off. To measure the difficulty or complexity of ballot measure language, Reilly and Richey calculated Flesch-Kincaid Grade Level scores for 1,211 statewide ballot measures from 1997 to 2007. Reilly and Richey concluded that lower readability scores correlated with higher rates of voter roll-off. In their model accounting for state and year variations, Reilly and Richey only found one variable with a stronger influence on voter roll-off than readability—whether or not a ballot measure was on a primary election ballot compared to a special election ballot.[1]

    Reilly and Richey calculated the mean Flesch-Kincaid Grade Level score for each state, except Arkansas, Illinois, and West Virginia, with at least one ballot measure during the 10-year period from 1997 to 2007. The state with the highest mean score was New Mexico, which had a mean FKGL score of 28 years of education. The state with the lowest mean score was Oklahoma, which had a mean FKGL score of nine years of education. The following table is from Reilly and Richey's research and contains the number of ballot measures analyzed in each state, the mean, minimum, and maximum readability score of measures in each state, and the standard deviation of the readability scores for measures in each state:[1][9]

    State Measures Mean Mean U.S. equivalent Standard deviation[9] Minimum Maximum
    Oklahoma 38 9 High school 1.1 7 12
    Connecticut 1 11 High school 0 11 11
    North Carolina 1 11 High school 0 11 11
    South Dakota 36 12 High school 2.1 7 17
    Alaska 30 13 Associate's degree 5.3 8 30
    California 105 13 Associate's degree 1.8 9 18
    North Dakota 13 13 Associate's degree 2.8 9 18
    Idaho 16 14 Associate's degree 2.3 12 20
    Iowa 5 14 Associate's degree 4 11 21
    Massachusetts 18 14 Associate's degree 2.1 10 19
    Michigan 18 14 Associate's degree 3.1 9 21
    Mississippi 3 14 Associate's degree 5 8 18
    Oregon 94 14 Associate's degree 1.7 11 18
    Rhode Island 35 14 Associate's degree 6.1 6 33
    Washington 57 15 Bachelor's degree 2.8 10 22
    Montana 29 16 Bachelor's degree 7.4 11 52
    New Hampshire 8 16 Bachelor's degree 5 10 27
    Utah 6 16 Bachelor's degree 5.3 10 24
    Arizona 70 17 Master's degree 3.1 11 26
    Florida 40 17 Master's degree 5 8 38
    Indiana 6 17 Master's degree 3.5 13 23
    Louisiana 61 17 Master's degree 6.8 8 44
    Ohio 19 17 Master's degree 4.9 9 30
    Tennessee 6 17 Master's degree 5.8 10 25
    Vermont 1 17 Master's degree 0 17 17
    Alabama 32 18 Master's degree 6.4 12 35
    Kansas 4 18 Master's degree 1.7 16 20
    Maine 66 18 Master's degree 6.6 8 37
    Nebraska 37 18 Master's degree 3.4 11 25
    Wyoming 12 18 Master's degree 12 12 25
    Missouri 27 19 Ph.D. 8.2 8 44
    Nevada 36 19 Ph.D. 6.4 11 42
    New York 8 19 Ph.D. 8.3 8 35
    Maryland 11 20 Ph.D. 4.1 13 26
    Texas 84 20 Ph.D. 12 12 45
    Wisconsin 3 20 Ph.D. 16.6 17 23
    Georgia 33 22 Ph.D. 10.4 10 57
    Hawaii 10 22 Ph.D. 10.9 10 44
    Kentucky 7 22 Ph.D. 6.1 14 30
    Virginia 3 22 Ph.D. 3.2 19 25
    New Jersey 20 23 Ph.D. 6.6 13 34
    Pennsylvania 6 24 Ph.D. 5.4 17 33
    South Carolina 19 25 N/A 10.8 16 63
    Minnesota 1 26 N/A 0 26 26
    Colorado 62 27 N/A 15.2 5 95
    New Mexico 14 28 N/A 9.3 12 39
    Arkansas N/A N/A N/A N/A N/A N/A
    Illinois N/A N/A N/A N/A N/A N/A
    West Virginia N/A N/A N/A N/A N/A N/A

    See also

    Past readability analyses:

    External links

    Additional reading

    Footnotes

    1. 1.0 1.1 1.2 1.3 Reilly, Shauna, and Sean Richey. "Ballot Question Readability and Roll-off: The Impact of Language Complexity." Political Research Quarterly 64, 1. (2011): 59-67.
    2. The ballot language is written by the secretary of the commonwelath, but it requires approval by the attorney general.
    3. The ballot language is written by the secretary of the commonwelath, but it requires approval by the attorney general.
    4. The ballot title was rewritten by the Missouri Court of Appeals due to a lawsuit brought against the original title written by the Missouri General Assembly
    5. 5.0 5.1 Reilly, S. (2015). "Language Assistance under the Voting Rights Act: Are Voters Lost in Translation?" Lanham, MD: Lexington Books. (pages 55-56)
    6. 6.0 6.1 University of Canterbury, "How to Write Plain English," accessed April 19, 2017
    7. U.S. Naval Technical Training Command, "Derivation of new readability formulas (Automated Readability Index, Fog Count, and Flesch Reading Ease Formula) for Navy enlisted personnel," February 1975
    8. Note: This text is quoted verbatim from the original source. Any inconsistencies are attributable to the original source.
    9. 9.0 9.1 The standard deviation (SD) measures how spread out around the mean the scores of individual measures were. The smaller the standard deviation, the closer the scores of individual measures were to the mean. The larger the standard deviation, the farther apart the scores of individual measures were to the mean.