Ballotpedia:Analysis of the 2020 ballot measures
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December 15, 2020
By The Ballot Measures Team
Including pre-November, November 3, and December election dates, a total of 129 statewide ballot measures were certified for the 2020 ballot in 34 states. Ninety-three (93) of the measures were approved, and 36 were defeated.
Voters in 32 states decided 120 statewide ballot measures on November 3, 2020. Of the 120 statewide measures, 88 were approved and 32 were defeated.
There were also three measures (one each) on the ballot in the District of Columbia and the U.S. territories of Puerto Rico and the U.S. Virgin Islands. All three were approved.
The average number of statewide measures on the ballot in even-numbered years between 2010 and 2018 was 172.
What you will find in this report:
- a breakdown of measures by topic
- highlighted topics and unique measures
- a breakdown of approval rates by measure type
- historical comparisons of the numbers and types of measures
- data on citizen initiative activity compared to recent elections
- a summary of signature petition drive costs
- campaign finance data and analysis
- a comparison of the number of referrals to previous years
- a summary of Ballotpedia's ballot language readability analysis
- a summary of bond and tax measures in 2020
- a summary of the effect of the coronavirus (COVID-19) pandemic on 2020 ballot measures
By Topic
Notable 2020 topics for statewide ballot measures included taxes, election policy, redistricting, gambling, marijuana, healthcare, and law enforcement.
The most prevalent issues addressed at the ballot in 2020 were as follows:
- Taxes - 26 statewide measures ranging from new tax proposals, income tax rates, tobacco taxes, business-related taxes, sales tax rates, fees and surcharges, and tax-increment financing (TIF)
- Election policy and redistricting - 18 statewide measures concerning campaign finance, election dates, election systems, redistricting, suffrage, term limits, and term lengths
- Gambling - 7 measures proposing the issuance of bonds
- Marijuana - 7 measures
- Bond issues - 7 measures proposing the issuance of bonds
- Law enforcement and trials - 7 measures
- Healthcare and Medicaid expansion - 7 measures
- Budgets and spending - 6 measures
Click [show] in the chart below to reveal a breakdown of all 2020 measures by topic.
:: Note: Most measures concerned multiple topics and are included in multiple categories below. Therefore, the sum of the number in each category does not equal the total of all statewide measures in 2020. For measures that concerned multiple topics, Ballotpedia staff identified the key topics of the measure.
2020 ballot measure topics | |||
---|---|---|---|
Topic | Total number | Number approved | Number defeated |
Taxes | 26 | 18 | 8 |
Abortion | 2 | 1 | 1 |
Administration of government | 3 | 3 | 0 |
Bond issues | 7 | 6 | 1 |
Affirmative action | 1 | 0 | 1 |
Banking | 1 | 1 | 0 |
Business regulation | 3 | 3 | 0 |
Campaign finance | 1 | 1 | 0 |
Civil and criminal trials | 2 | 0 | 2 |
Constitutional conventions | 1 | 0 | 1 |
Constitutional language | 5 | 5 | 0 |
Environment and natural resources | 2 | 2 | 0 |
Constitutional rights | 1 | 1 | 0 |
Direct democracy | 5 | 2 | 3 |
Gambling | 6 | 6 | 0 |
Housing | 1 | 0 | 1 |
Drug crime policy | 1 | 1 | 0 |
Education | 5 | 1 | 4 |
Elections and Redistricting | 11 | 9 | 2 |
State executive official measures | 1 | 1 | 0 |
Energy | 1 | 1 | 0 |
Firearms | 3 | 3 | 0 |
Healthcare | 7 | 4 | 3 |
Hunting and fishing | 1 | 1 | 0 |
Law enforcement | 5 | 4 | 1 |
Lottery | 1 | 0 | 1 |
Firearms | 7 | 7 | 0 |
Marriage | 1 | 1 | 0 |
Minimum wage | 1 | 1 | 0 |
Motto and symbols | 1 | 1 | 0 |
Public works | 2 | 1 | 1 |
State and local government budgets, spending and finance | 6 | 3 | 3 |
State judiciary | 2 | 1 | 1 |
State legislature | 4 | 3 | 1 |
Suffrage | 6 | 5 | 1 |
Property | 1 | 1 | 0 |
Tobacco | 3 | 2 | 1 |
Term limits | 3 | 1 | 2 |
Notable topics and unique measures in 2020
Click on the arrows (▼) below for details about each topic and a list of measures, including outcomes.
Elections policy: Eighteen measures were on the ballot in 14 states concerning election policy, including campaign finance, election dates, election systems, redistricting, suffrage, and term limits.
Election policy on the ballot in 2020
In 2020, voters in 14 states voted on 18 ballot measures addressing election-related policies. One of the measures addressed campaign finance, one were related to election dates, five addressed election systems, three addressed redistricting, five addressed suffrage, and three addressed term limits.
Click Show to read details about the election-related measures on statewide ballots in 2020.
Election-related policy ballot measures in 2020 | |||||
---|---|---|---|---|---|
Campaign finance
Election dates
Election systems
Redistricting
Suffrage
Term limits and term lengths
|
Taxes: Voters in 14 states voted on 26 ballot measures addressing tax-related policies.
- See also: Taxes on the ballot
Ten of the measures addressed taxes on properties, three were related to income tax rates, four addressed business-related taxes, two addressed sales tax rates, two addressed gambling tax rates, two addressed tobacco taxes, one addressed fees and surcharges, one addressed taxes on natural resources, and one was related to tax-increment financing (TIF).
Tax-related policy ballot measures in 2020 | |||||
---|---|---|---|---|---|
Income Tax
Business-Related Taxes
Property-Related Taxes
In Florida, Louisiana, New Jersey, and Virginia, voters also decided seven ballot measures related to exemptions, adjustments, and payments, including Florida Amendment 5, Florida Amendment 6, Louisiana Amendment 2, Louisiana Amendment 5, Louisiana Amendment 6, New Jersey Question 2, and Virginia Question 2. Sales Tax
Tobacco
Fees
TIF
|
Marijuana: Four states approved recreational marijuana legalization measures, and two states approved medical marijuana initiatives.
- See also: Marijuana on the ballot
Voters in Arizona, Montana, New Jersey, and South Dakota approved recreational marijuana legalization. Arizona, Montana, and South Dakota were the first states to approve recreational marijuana legalization that had voted for the Republican presidential candidate from 2000 through 2016. New Jersey voters approved the first-ever legislatively referred (rather than citizen-initiated) recreational legalization ballot measure.
Voters in South Dakota and Mississippi approved medical marijuana initiatives. South Dakota was the first state to vote on both recreational and medical marijuana measures at the same election.
Notable or unique individual measures: 2020 statewide measures include the first-ever appearance of gig-economy policies on a statewide ballot, unique psilocybin mushroom use and drug-crime policy measures, wolf reintroduction, a veto referendum on cash bail, an affirmative action initiative, and state flag and state name change measures.
- California Proposition 22, App-Based Drivers as Contractors and Labor Policies Initiative (2020)
/
- Uber, Lyft, and Doordash sponsored a ballot initiative that defined app-based drivers as independent contractors and not employees. It also enacted several labor and wage policies. It was first time voters addressed gig-economy policies through a statewide ballot measure.
- California Proposition 25, Replace Cash Bail with Risk Assessments Referendum (2020)
- This measure asked California voters to choose between upholding Senate Bill 10 with a risk assessment system for determining whether to release detained criminal suspects before their trials or rejecting Senate Bill 10 and keeping in place the cash bail system. If voters had upheld Senate Bill 10 (2019), it would have made California the first state to end the use of cash bail for all detained suspects awaiting trials. Proposition 25 was one of four statewide veto referendums in the country in 2020.
- Colorado Proposition 114, Gray Wolf Reintroduction Initiative (2020)
- This first-of-its-kind citizen initiative required the Colorado Parks and Wildlife Commission to create a plan to reintroduce and manage gray wolves on designated lands west of the continental divide by the end of 2023.
- Mississippi Ballot Measure 3, State Flag Referendum (2020)
- Mississippi voters were shown a colored picture of a new proposed state flag, named the In God We Trust Flag. Voters adopted the new flag. On June 30, the Mississippi Legislature approved and Governor Tate Reeves (R) signed House Bill 1796, which removed the official status of Mississippi's previous flag and called for the Nov. 3 flag referendum.
- Rhode Island Question 1, Name Change Amendment (2020)
- This amendment removed "Providence Plantations" from the official state name. Rhode Island voters defeated a similar measure in 2010.
- Oregon Measure 109, Psilocybin Mushroom Services Program Initiative (2020)
- Oregon became the first state to legalize the use of psilocybin since voters approved Measure 109. The initiative created a program for administering psilocybin products, such as psilocybin-producing mushrooms and fungi, to individuals aged 21 years or older in approved psilocybin service centers under the supervision of a facilitator.
- Oregon voters also decided Measure 110, which was designed to make personal/non-commercial possession of all controlled substances no more than a Class E violation. It also established a drug addiction treatment and recovery program funded in part by the state's marijuana tax revenue and state prison savings.
- Washington, D.C., voters decided an initiative on Nov. 3 to declare that police treat the non-commercial cultivation, distribution, possession, and use of entheogenic plants and fungi as among the lowest law enforcement priorities. It was approved.
- Voters in Denver, Colorado, approved Initiated Ordinance 301 in 2019 with 50.64% of the vote. The ordinance made the adult possession and use of psilocybin mushrooms the lowest law enforcement priority in Denver and prohibited the city from spending resources on enforcing related penalties. Three other cities—Oakland, California; Santa Cruz, California; and Ann Arbor, Michigan—have also decriminalized psilocybin through local ordinances.
- California Proposition 16, Repeal Proposition 209 Affirmative Action Amendment (2020)
- Proposition 16 would have repealed Proposition 209, passed in 1996, from the California Constitution. Proposition 209 stated that discrimination and preferential treatment were prohibited in public employment, public education, and public contracting on account of a person's or group's race, sex, color, ethnicity, or national origin. Therefore, Proposition 209 banned the use of affirmative action involving race-based or sex-based preferences in California.
Statistical summary
The charts below include all statewide ballot measures certified for statewide ballots in 2020 including the 9 measures appearing on the ballot during non-November election dates:
2020 election stats | ||||
---|---|---|---|---|
Total | Approved (%) | Defeated (%) | ||
129 | 93 (72%) | 36 (28%) |
Initiated measures
- See also: Ballot initiative and Veto referendum
Total initiatives | Amendments | Statutes | Veto referendums | Approved ![]() |
Rejected ![]() |
---|---|---|---|---|---|
43 | 15[32] | 24[32] | 4 | 31 (72.1%) | 12 (27.9%) |
Legislatively referred amendments and statutes
- See also: Legislative referral
Total referrals | Amendments | Statutes | Approved ![]() |
Rejected ![]() |
---|---|---|---|---|
75 | 69 | 6 | 57 (76%) | 18 (24%) |
Bond issues
- See also: Bond issue
Ballotpedia distinguishes between bond issues that are put on the ballot by the legislature through a legal process specifically designed for such proposals and alterations to state statute or the state constitution that call for bonded indebtedness.
In some states, the legislature is able to or sometimes required to put certain proposed bond issues before voters. This section lists legislatively referred bond questions. It does not list other types of measures that happened to propose the issuance of bonds or other indebtedness. For example, initiated constitutional amendments or initiated state statutes that were put on the ballot proposing the issuance of bonds are counted instead as initiated constitutional amendments and initiated state statutes, respectively. To see a full list of all statewide measures proposing the issuance of bonds, regardless of what type of measure was used, click here. In 2020, seven bond issues were referred to the ballot by state legislatures in three states. Additionally, one measure, California Proposition 14 proposed bonds but is counted as a citizen-initiated state statute.
Bond issues | Approved ![]() |
Rejected ![]() |
---|---|---|
6 | 5 (83.33%) | 1 (16.67%) |
Advisory questions
- See also: Advisory question
Questions | Approved ![]() |
Rejected ![]() |
---|---|---|
4 | 0 (0%) | 4 (100%) |
Automatic ballot referrals
- See also: Automatic ballot referral
In certain states, measures are automatically put on the ballot by law.
Questions | Approved ![]() |
Rejected ![]() |
---|---|---|
1 | 0 (0%) | 1 (100%) |
Measures through the years
A trend of lower numbers of total statewide measures continued in 2020, with a total of 129 measures—well under the peak of 235 statewide measures seen in 2000 and below the average of about 172 in even-numbered years from 2010 through 2018.
Of the 129 measures on the ballot in 2020, 43 were citizen-initiated measures, while state legislatures referred 81 measures to the ballot. One measure was automatically referred to the ballot in Iowa. Four advisory questions were on the ballot in Washington.
The 129 statewide measures in 2020 was the lowest number of statewide measures since at least 1980. The recent high point was in 1998, with 272 measures. It is 26% lower than the average of 172 statewide measures in even-numbered years from 2010 through 2018.
The 43 citizen-initiated measures on the ballot is also low compared to recent years. It is higher than in 2014 when there were 40 citizen-initiated measures. It is 27% lower than the average of 59 from 2010 through 2018. It is 43% lower than the 76 citizen-initiated measures in 2016.
The chart below breaks out the statewide ballot measures certified for 2020 ballots—including the eight pre-November ballot measures—by type and compares these numbers to data from previous even-numbered years.
Type | 2020 | 2018 | 2016 | 2014 | 2012 | 2010 | Average (2010-2020) |
---|---|---|---|---|---|---|---|
Initiated ballot measures | 43 | 68 | 76 | 40 | 61 | 50 | |
Initiated constitutional amendments[33] | 15 | 26 | 25 | 8 | 19 | 17 | |
Initiated state statutes | 25 | 37 | 46 | 27 | 29 | 29 | |
Veto referendums | 4 | 5 | 5 | 5 | 13 | 4 | |
Referred ballot measures | 86 | 99 | 86 | 118 | 125 | 134 | |
Legislative constitutional amendment | 69 | 66 | 69 | 91 | 98 | 106 | |
Legislative state statute | 6 | 9 | 2 | 5 | 8 | 8 | |
Commission-referred measure | 0 | 7 | 0 | 1 | 0 | 0 | |
Automatically referred measure | 1 | 1 | 1 | 1 | 3 | 4 | |
Bond issues | 6 | 14 | 11 | 15 | 14 | 15 | |
Advisory question | 4 | 2 | 3 | 5 | 2 | 1 | |
Total: | 129 | 167 | 162 | 158 | 186 | 184 |
Total measures since 2000 | ||||
---|---|---|---|---|
Year | Initiatives | Legislative referrals | Other measures | TOTAL |
2020 | 43 | 81 | 5 | 129 |
2019 | 2 | 22 | 12 | 36 |
2018 | 68 | 75 | 24 | 167 |
2017 | 4 | 19 | 4 | 27 |
2016 | 76 | 71 | 15 | 162 |
2015 | 5 | 17 | 6 | 28 |
2014 | 40 | 111 | 7 | 158 |
2013 | 3 | 24 | 5 | 31 |
2012 | 63 | 122 | 3 | 188 |
2011 | 12 | 22 | 0 | 34 |
2010 | 50 | 130 | 4 | 184 |
2009 | 8 | 24 | 0 | 32 |
2008 | 74 | 92 | 8 | 174 |
2007 | 4 | 39 | 1 | 44 |
2006 | 83 | 140 | 3 | 226 |
2005 | 19 | 26 | 0 | 45 |
2004 | 65 | 107 | 1 | 173 |
2003 | 7 | 60 | 1 | 68 |
2002 | 55 | 162 | 6 | 223 |
2001 | 4 | 35 | 0 | 39 |
2000 | 82 | 151 | 2 | 235 |
Even-year averages | 66 | 116 | 7 | 189 |
Odd-year averages | 13 | 38 | 2 | 54 |
Ballot initiative activity
Initiatives on the ballot
The 129 statewide measures in 2020 were the lowest number of statewide measures on even-year ballots since at least 1980. The recent high point was in 1998, with 272 measures. It is 26% lower than the average of 172 statewide measures in even-numbered years from 2010 through 2018. The 43 citizen-initiated measures on the ballot was also low compared to recent years. It is higher than in 2014 when there were 40 citizen-initiated measures. It is 27% lower than the average of 59 from 2010 through 2018. It is 43% lower than the 76 citizen-initiated measures in 2016. Of the 43 citizen initiatives, four were veto referendums and 39 were constitutional amendments and state statutes.
Number of initiatives since 2008 | |||||||
---|---|---|---|---|---|---|---|
2020 | 2018 | 2016 | 2014 | 2012 | 2010 | 2008 | Average |
43 | 68 | 76 | 40 | 63 | 50 | 74 | 59 |
Initiative filing activity
In 2020, 881 citizen-initiated measures were filed and 43 of them (4.88%) had successful signatures drives and made the ballot. This is a decrease from 2018, when 947 citizen-initiated measures were filed and 68 of them (7.18%) qualified for the ballot Initiatives fail to make the ballot for various reasons, including unconstitutional ballot text, shortage of valid signatures, and missed deadlines. In 2020, Ballotpedia tracked 27 ballot initiative campaigns that had started the process of signature gathering but subsequently stopped efforts amid the Coronavirus pandemic.
Overview of proposals:
- Of the 26 states with some form of citizen-initiated measure, at least one measure was filed in 23 of them (88.5%).
- In Illinois, Maryland, and New Mexico, no citizen-initiated measures were filed targeting the 2020 ballot.
- The states with the most proposed citizen-initiated measures were Washington (229), Colorado (193), and Missouri (151); comprising 65% of all initiatives filed targeting the 2020 ballot.
- The states with the least proposed citizen-initiated measures were Wyoming (1), Idaho (3), and Nevada (3).
- The highest rates of certification were in Alaska and Nebraska (50%) and South Dakota (40%).
- The lowest rates of certification were in Arkansas, Idaho, Michigan, North Dakota, Ohio, Utah, and Wyoming, where none of the filed proposals made the ballot.
Overview of certifications:
- Of the 26 states with some form of citizen-initiated measure, at least one measure appeared on the ballot in 16 of them (61.5%). In 2018, a citizen initiative appeared on the ballot in 21 of them (80.8%).
- California and Colorado featured the most citizen initiatives on the ballot with eight appearing on the ballot in each state.
- In 2020, the number of initiatives appearing on statewide ballots ranged from 1 to 8. Five states featured one initiative, seven states featured two, two states featured four initiatives, and two states featured eight initiatives.
The following table illustrates the number of citizen-initiated measures proposed, the number that appeared on the ballot, and the percentage of proposals that appeared on the ballot.
2010 | 2012 | 2014 | 2016 | 2018 | 2020 | |
---|---|---|---|---|---|---|
Proposed | 606 | 566 | 616 | 1,069 | 947 | 881 |
Certified | 50 | 63 | 40 | 76 | 68 | 43 |
Certified (%) | 8.25% | 11.13% | 6.49% | 7.11% | 7.18% | 4.88% |
Signature collection costs
Of the 26 states with a process for statewide citizen-initiated measures, 16 states had a ballot initiative, veto referendum, or both on the ballot. A total of 43 citizen-initiated measures were certified for 2020 ballots, including three pre-November measures and 40 on the November 3 ballot. A total of $87.23 million was spent to collect the 11,178,353 valid signatures required to qualify the 42 measures with signature cost data available for the ballot.[34] Three of the 43 total citizen-initiated measures were put on the ballot through volunteer signature drives. The remaining 40 used paid signature gatherers.
Ballotpedia tracked the total petition costs for each successful initiative and veto referendum petition drive, as well as the total cost compared to the number of valid signatures required to qualify the measure for the ballot, or the cost per required signature (CPRS).
The total cost depends on all of the factors that can make a petition effort more or less expensive, including the population of the state and the state's signature requirements. This measurement does not necessarily indicate how difficult it is to run a signature petition campaign in a state relative to other states or how hard and expensive it is to collect a given valid signature.
The average total petition cost for 2020 measures of $2.1 million was nearly double the average in 2018 ($1.2 million) and more than twice the average from 2010 through 2018 ($871,468). The total cost of successful paid signature petition drives ranged from $108,358 for a pre-November veto referendum in Maine to $8.8 million for Florida Amendment 4.
Cost Per Required Signature (CPRS):
The cost per required signature cuts out the variable of a state's signature requirements and shows the cost for each signature needed to qualify the measure for the ballot. This second measurement is a better indication of how difficult it is to run a signature petition campaign in a given state relative to other states.
The average CPRS for 2020 measures of $8.09 was 24% higher than the average in 2018 ($6.52) and nearly double the average from 2010 through 2018 ($4.7). The CPRS for successful paid signature petition drives ranged from $1.30 for Missouri Amendment 2, a pre-November Medicaid expansion initiative, to $24.20 for Montana CI-118, a marijuana initiative.
Campaign contributions
Total contributions
- See also: Ballot measure campaign finance, 2020
Committees registered to support or oppose the 129 statewide measures on the ballot in 2020 reported a combined $1.20 billion in contributions and $1.02 billion in expenditures.
These figures included both cash contributions and expenditures as well as in-kind goods and services. Of the total contributions supporting or opposing the 129 statewide measures, the 43 citizen-initiated measures accounted for about 78% of contributions. Support campaigns raised 63.1% of contributions, and opposition campaigns raised 36.9% of contributions.
Most expensive measures
The following 10 ballot measures featured the largest amount in combined support and opposition campaign contributions. Of these 10 ballot measures:
- four were approved;
- six were defeated;
- eight were citizen-initiated measures;
- two were legislatively referred measures;
- the side with more funds won in seven of the ballot measure elections; and
- the side with fewer funds won in three of the ballot measure elections.
Contributions by state
Of the 34 states featuring statewide ballot measures in 2020, 29 also featured campaigns with contributions reported according to state campaign finance reports available as of December 1, 2020.
The most money was contributed to ballot measure campaigns in California, where a total of $739 million was provided to support and opposition ballot measure committees. The contributions in California amounted to 62% of all contributions tracked by Ballotpedia for 2020 ballot measures.
As of December 1, 2020 the 15 states with the most ballot measure campaign finance activity reported surrounding all 2020 measures are below. These 15 states featured 98% of all statewide ballot measure campaign finance activity in 2020:
1. California - $739,034,485.77 in contributions |
9. Missouri - $19,112,520.80 in contributions |
Contributions per vote
One method for analyzing the effectiveness of campaigns is to look at the size of their funds relative to the number of votes their position received. This is a contributions-per-votes (CPV) amount.
Combined contributions per vote
The 2020 ballot measure with the most expensive campaigns in 2020 was California Proposition 22. Together, supporters and opponents raised $223 million in contributions. California, however, has the largest electorate in the United States. The conflict surrounding Proposition 22 saw about $13.11 raised for each vote cast for or against the ballot initiative.
The ballot measure with the highest cost-per-vote was in Alaska—Ballot Measure 1. Supporters and opponents raised a combined $64.64 per vote cast for or against the measure. Vote Yes for Alaska's Fair Share, the Ballot Measure 1 support campaign, was also the 2020 campaign with the highest CPV, spending $104.17 for every vote cast against the measure.
Two other ballot measures had combined CPV amounts above $20: Alaska Ballot Measure 2 and the Illinois Graduated Income Tax Amendment.
The following table includes the ten ballot measures with the highest total combined CPVs in 2020.
Measure | Outcome | Votes | Contributions | CPV |
---|---|---|---|---|
Alaska Ballot Measure 1 | ![]() |
345,059 | $22,305,054.95 | $64.64 |
Alaska Ballot Measure 2 | ![]() |
344,283 | $7,285,923.43 | $21.16 |
Illinois Graduated Tax Amendment | ![]() |
5,742,901 | $121,187,984.29 | $21.10 |
Massachusetts Question 1 | ![]() |
3,466,856 | $51,457,744.25 | $14.84 |
California Proposition 22 | ![]() |
16,985,325 | $222,717,173.14 | $13.11 |
Montana CI-118 | ![]() |
589,289 | $7,698,857.12 | $13.06 |
Montana I-190 | ![]() |
599,374 | $7,698,857.12 | $12.84 |
Oklahoma State Question 802 | ![]() |
674,591 | $6,145,664.73 | $9.11 |
Missouri Amendment 2 | ![]() |
1,270,178 | $11,222,312.80 | $8.84 |
Arizona Proposition 208 | ![]() |
3,238,449 | $27,337,783.58 | $8.44 |
Top support
The highest CPV amount for a campaign supporting a ballot measure was $39.15. The campaign was Alaskans for Better Elections, which supported Alaska Ballot Measure 2. Ballot Measure 2 was approved by 50.5% of voters and enacts a top-four open system for primary elections and ranked-choice voting for general elections. The support campaign reported $6.8 million in contributions.
The following table illustrates the support campaigns with the five highest CPV amounts. Four campaigns were supporting citizen initiatives, and one was supporting a legislatively referred constitutional amendment.
Measure | Outcome | Support CPV | Opposition CPV | Difference |
---|---|---|---|---|
Alaska Ballot Measure 2 | ![]() |
$39.15 | $2.78 | $36.37 |
Illinois Graduated Income Tax | ![]() |
$22.48 | $19.89 | $2.59 |
Montana CI-118 | ![]() |
$21.64 | $1.30 | $20.34 |
Montana I-190 | ![]() |
$21.63 | $1.25 | $20.38 |
California Proposition 22 | ![]() |
$20.38 | $2.81 | $17.57 |
Top opposition
The highest CPV amount for a campaign opposing a ballot measure was $104.17. The campaign was OneAlaska, which opposed Alaska Ballot Measure 1. Ballot Measure 1 was defeated by a vote of 57.9% to 42.1%. The measure would have increased taxes on certain oil production fields.
The following table illustrates the opposition campaigns with the five highest CPV amounts. Four campaigns were opposing citizen initiatives, and one was opposing legislatively referred constitutional amendment.
Measure | Outcome | Support CPV | Opposition CPV | Difference |
---|---|---|---|---|
Alaska Ballot Measure 1 | ![]() |
$10.36 | $104.17 | -$93.80 |
Massachusetts Question 1 | ![]() |
$9.58 | $30.61 | -$21.02 |
Illinois Graduated Income Tax | ![]() |
$22.48 | $19.89 | $2.59 |
California Proposition 23 | ![]() |
$1.46 | $9.85 | -$8.39 |
Nebraska Initiative 431 | ![]() |
$7.26 | $7.67 | -$0.42 |
Largest differences
The following table illustrates the largest differences between the CPV amounts of support and opposition campaigns. All five measures were ballot initiatives.
Measure | Outcome | Support CPV | Opposition CPV | Difference |
---|---|---|---|---|
Alaska Ballot Measure 1 | ![]() |
$10.36 | $104.17 | -$93.80 |
Alaska Ballot Measure 2 | ![]() |
$39.15 | $2.78 | $36.37 |
Massachusetts Question 1 | ![]() |
$9.58 | $30.61 | -$21.02 |
Montana I-190 | ![]() |
$21.63 | $1.25 | $20.38 |
Montana CI-118 | ![]() |
$21.64 | $1.30 | $20.34 |
Comparison to prior years
In both 2016 and 2018, contributions to ballot measure campaigns exceeded totals of $1 billion. In 2016, the average amount spent on a ballot measure was $6.2 million, with $12.3 million as the average for the 76 citizen-initiated measures and $881,907 as the average for the 86 legislative and automatic referrals. In 2018, the average amount spent on a ballot measure was $7.8 million, with $16.0 million as the average for the 68 citizen-initiated measures and $2.2 million as the average for the 99 legislative, automatic, and commission referrals. In 2020, the average amount spent on a ballot measure was $9.3 million, with about $21.8 million as the average for the 43 citizen-initiated measures and about $3.1 million as the average for the 86 legislative and automatic referrals.
Note: Contribution totals for 2020 are not final until all post-election reports are filed for the cycle. Therefore, the ultimate 2020 totals will be slightly higher than those listed below.
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The table below provides the data for the charts above covering the total and average contributions to ballot measure campaigns from 2016 through 2022:
- Note: The following table sums contributions for each measure. Some PACs supported multiple measures.
Contributions and average contributions by year[35] | ||||
---|---|---|---|---|
Year | Initiatives | Referrals | Total | |
Average per measure | $4,302,856.94 | $460,083.16 | $1,146,292.76 | |
2016 | Total | $936,000,000.00 | $76,000,000.00 | $1,012,000,000.00 |
Average per measure | $12,318,977.91 | $881,907.49 | $6,246,913.58 | |
2017 | Total | $101,243,242.47 | $7,520,734.80 | $108,763,977.27 |
Average per measure | $25,310,810.62 | $326,988.47 | $4,028,295.45 | |
2018 | Total | $984,133,527.91 | $201,569,517.77 | $1,185,703,045.68 |
Average per measure | $14,472,551.88 | $2,036,055.74 | $7,100,018.24 | |
2019 | Total | $9,317,974.94 | $18,722,299.14 | $28,040,274.08 |
Average per measure | $4,658,987.47 | $550,655.86 | $778,896.50 | |
2020 | Total | $988,404,738.19 | $281,531,292.72 | $1,269,936,030.91 |
Average per measure | $23,533,446.15 | $3,235,991.87 | $9,844,465.36 | |
2021 | Total | $105,470,164.28 | $1,626,754.58 | $107,004,044.04 |
Average per measure | $26,367,541.07 | $46,478.70 | $2,743,693.44 | |
2022 | Total | $1,075,470,522.80 | $138,543,927.22 | $1,214,014,450.02 |
Average per measure | $35,849,017.43 | $4,198,300.82 | $19,272,448.82 |
Referral changes
Statewide measures can be put on the ballot in a variety of ways depending on the state. Often, the measures that receive the most attention are put on the ballot through citizen signature petition drives. But the citizen-initiated measures are usually outnumbered by measures referred to the ballot by the state legislature, measures put on the ballot by certain commissions or conventions, and measures that are automatically required by state laws. A total of 86 referrals and automatic ballot measures were featured on statewide ballots in 2020, making up 66.67% of all measures. Forty-three citizen initiatives appeared on the 2020 ballot.
This compares to a total of 99 on the ballot in 2018 and 86 on the ballot in 2016. In 2014, 118 referrals and automatic ballot questions appeared on the ballot. In 2012 and 2010, 125 and 134 appeared on the ballot, respectively. These numbers showed a decreasing trend over the previous four even-year elections in the number of legislative referrals, with an uptick in 2018. One factor in 2018 was the Florida Constitution Revision Commission (CRC), which convenes every 20 years and that referred seven constitutional amendments to voters in 2018. Legislative and commission referrals constituted about 60% of all 167 measures certified to appear on state ballots in 2018. Sixty-eight citizen-initiated measures (constitutional amendments, state statutes, and five veto referendums) also appeared on 2018 ballots.
Of the 86 referrals:
- 69 were legislatively referred constitutional amendments;
- 6 were legislatively referred state statutes;
- 6 were bond issues;
- 4 were advisory questions in Washington; and
- 1 was an automatic ballot referral in Iowa.
Highlights:
- A total of 13 fewer referrals and automatic questions appeared on the ballot in 2020 than in 2018.
- In the 10 year period from 2010 through 2020, the most legislative referrals appeared on statewide ballots in 2010.
Number of referrals and ABQs | |||||||
---|---|---|---|---|---|---|---|
2010 | 2012 | 2014 | 2016 | 2018 | 2020 | Change from 2018 | |
Totals: | 134 | 125 | 118 | 86 | 92 | 86 | -13 |
Readability
- See also: Ballot measure readability scores, 2020
In 2020, Ballotpedia estimated the reading difficulty of ballot measures' titles and summaries using two formulas, the Flesch Reading Ease (FRE) and Flesch-Kincaid Grade Level (FKGL). The formulas account for the number of syllables, words, and sentences in the ballot language, but not the difficulty or complexity of the ideas expressed in the ballot language.
The entire report can be viewed here: Ballot measure readability scores, 2020.
In 2020, the average Flesch-Kincaid Grade Level for the ballot titles (ballot questions) of all 129 statewide 2020 ballot measures was 17 (first-year graduate school reading level). The average ballot title grade for all measures in a single state averaged together ranged from 10 in Rhode Island, Washington, and Wyoming to 32 in Virginia. The 2020 ballot measure with the longest ballot title was Colorado Proposition 118 concerning a paid family and medical leave program. The ballot question had 270 words.
Bond and tax issues on the ballot
Below is a summary of the bond and tax issues that appeared on the 2020 statewide ballots:
Bond issues
Bonds in 2020 ![]() | |
Total bond measures: | 7 |
Approved: | 6 |
Defeated: | 1 |
The following are statistics of bond issues that were on the ballot in 2020.
The following chart shows the total amount of potential authorized bonds that were on the ballot in 2020 and how much money was approved versus how much was defeated.
The seven bond issues came from three states: California, Maine, and New Mexico. Two bond issues were on the ballot in California: Proposition 13 to authorize $15 billion in bonds for school and college facilities was defeated and Proposition 14 to authorize $5.5 billion in bonds for stem cell research was approved. Two bond issues in Maine (totaling $120 million) and three bond issues in New Mexico (totaling $199 million) were approved. The bond issues proposed a total of $20.82 billion in new debt.[36] All of the bond issues were referred to the ballot by the state legislatures except for California Proposition 13.
Total amount on 2020 ballot | Approved total amount | Defeated total amount |
---|---|---|
$20,819,300,000 | $5,819,300,000 | $15,000,000,000 |
Following are summaries of the bond issues on the ballot in 2020:
Type | Title | Subject | Description | Result |
---|---|---|---|---|
BI | California Proposition 13 | Bonds | Issues $15 billion in bonds for school and college facilities | ![]() |
CISS | California Proposition 14 | Bonds | Issues $5.5 billion in bonds for state stem cell research institute | ![]() |
BI | Maine Question 1 | Bonds | Authorizes $15 million in bonds for high-speed internet infrastructure | ![]() |
BI | Maine Question 2 | Bonds | Authorizes $105 million in bonds for transportation infrastructure projects | ![]() |
BI | New Mexico Bond Question A | Bond issues | Issues $33.3 million in bonds for senior citizen facility improvements | ![]() |
BI | New Mexico Bond Question B | Bond issues | Issues $9.7 million in bonds for public libraries | ![]() |
BI | New Mexico Bond Question C | Bond issues | Issues $156.3 million in bonds for public higher education institutions, special public schools, and tribal schools | ![]() |
Tax measures
Voters in 14 states voted on 21 ballot measures addressing tax-related policies. Seventeen of the measures were approved and four were defeated.
In addition to the binding ballot measures, there were four nonbinding advisory vote questions on the ballot in Washington that asked voters whether the legislature should maintain or repeal tax bills they had passed in the 2020 legislative session. Voters voted in favor of advising the legislature to repeal all four of the bills.
Highlights:
- Eleven of the measures concerned property taxes, four measures concerned income taxes, two measures concerned a new and/or increased tax on tobacco and nicotine products, and one measure concerned renewing a sales tax.
- Voters in Colorado and Oregon approved measures increasing the sales tax on nicotine and tobacco products to fund various programs including those related to health and education.
- Voters in Illinois defeated the Graduated Income Tax Amendment, which was the third-most-expensive measure on the ballot in 2020. Supporters and opponents of the measure raised a combined $121 million.
Ballotpedia tracked changes to ballot measure campaigns, procedures, and policies in response to the coronavirus (COVID-19) pandemic in 2020:
- At least 19 lawsuits were filed in 13 states seeking court orders suspending or changing signature requirements and deadlines.
- Ballotpedia has tracked 27 statewide initiative petition drives that suspended signature gathering.
- Seven states and D.C. changed ballot measure procedures through executive orders or legislative action.
- At least four initiative campaigns initially targeting 2020 reported they would shift their focus to 2022.
See also
- 2020 ballot measures
- Ballot measure readability scores, 2020
- Ballot measure signature costs, 2020
- Ballot measure campaign finance, 2020
- Ballot Measure Scorecard, 2020
- Ballotpedia's Tuesday Count for 2020
- List of ballot measure lawsuits in 2020
- 2020 ballot measure polls
- 2020 ballot measure media endorsements
Foot notes
- ↑ Alaska Division of Elections, "Alaska's Better Elections Initiative," accessed January 6, 2020
- ↑ Colorado General Assembly, "Senate Bill 42 (2019)," accessed September 5, 2019
- ↑ Florida Department of Elections, "Initiative 19-07," accessed March 14, 2019
- ↑ Massachusetts Attorney General, "Initiative 19-10: Initiative Petition for a Law to Implement Ranked-Choice Voting in Elections," accessed August 7, 2019
- ↑ Mississippi State Legislature, "House Concurrent Resolution 47," accessed June 30, 2020
- ↑ Missouri Legislature, "SJR 38 Full Text," accessed February 10, 2020
- ↑ New Jersey State Legislature, "Assembly Concurrent Resolution 188," accessed July 31, 2020
- ↑ U.S. Census Bureau, "2020 Census Operational Adjustments Due to COVID-19," accessed August 10, 2020
- ↑ Virginia General Assembly, "Senate Bill 236," accessed March 5, 2020
- ↑ Arkansas Legislature, "SJR 15 full text," accessed March 28, 2019
- ↑ Kentucky Legislature, "House Bill 405 Text," accessed March 11, 2020
- ↑ Missouri State Senate, "SJR 14," accessed April 17, 2019
- ↑ Arizona Secretary of State, "Initiative 31-2020," February 14, 2020
- ↑ Colorado Secretary of State, "2019-2020 Initiative Filings, Agendas & Results," accessed April 17, 2020
- ↑ Illinois State Legislature, "Senate Joint Resolution Constitutional Amendment 1," accessed May 2, 2019
- ↑ Illinois State Board of Elections,"Committee Search," accessed May 28, 2019
- ↑ Alaska Division of Elections, "Alaska's Fair Share Act," accessed January 13, 2020
- ↑ Anchorage Daily News, "Group says it has enough signatures to put Alaska oil tax initiative on ballot," January 14, 2020
- ↑ APOC, "Online Reports," accessed January 7, 2020
- ↑ Nebraska Secretary of State, "Initiative Petition text," accessed August 22, 2019
- ↑ California Attorney General, "Initiative 19-0008," September 17, 2019
- ↑ California the Legislative Analyst's Office, "A.G. File No. 2019-0008," February 5, 2018
- ↑ California State Legislature, "Assembly Concurrent Resolution 11," accessed May 8, 2019
- ↑ Colorado General Assembly, "SCR 20-001," accessed June 10, 2020
- ↑ Arkansas State Legislature, "House Joint Resolution 1018," accessed March 7, 2019
- ↑ UA Little Rock Public Radio, "Arkansas Governor Signs $95 Million Highway Funding Bill Into Law," accessed March 25, 2019
- ↑ Arkansas Ethics Commission, "Filings," accessed August 18, 2020
- ↑ Colorado State Legislature, "House Bill 20-1427," accessed June 15, 2020
- ↑ Oregon State Legislature, "HB 2270," accessed June 25, 2019
- ↑ Colorado Secretary of State, "2019-2020 Initiative Filings, Agendas & Results," accessed February 10, 2020
- ↑ Nebraska State Legislature, "LR14CA," accessed April 5, 2019
- ↑ 32.0 32.1 One measure in Colorado was designed to change both the state constitution and state statute. Such combined initiated constitutional amendment and state statutes are counted in this report under the initiated constitutional amendment category.
- ↑ This includes combined initiated constitutional amendment and state statutes.
- ↑ Note: Many more signatures than that were collected. 11.18 million is the minimum number of valid signatures that were required.
- ↑ The totals below could contain duplications from campaigns working on multiple ballot measure efforts.
- ↑ The exact amount was $20,819,300,000