Brad Herold
| Brad Herold | |
 | |
| Basic facts | |
| Organization: | Something Else Strategies |
| Role: | Partner |
| Location: | Birmingham, Ala. |
| Affiliation: | Republican |
Brad Herold is a partner at Something Else Strategies and a former executive director of the Republican Party of Florida.[1] Herold has worked in the office of the Florida House of Representatives, as the deputy state director for U.S. Sen. Marco Rubio (R), and has run campaigns for Ron DeSantis.[2] As of May 2025, Herold worked on Byron Donalds' campaign in the 2026 Florida governor's race.[3]
Biography
Herold worked in the administration of Florida Governor Rick Scott (R) and former Speaker of the Florida House of Representatives Will Weatherford (R). As a campaign manager, Herold has worked for former Florida Rep. Adam Hasner (R) and on the U.S. Senate campaign of Mike McFadden (R) in Minnesota.[1]
In August 2014, Herold joined the office of U.S. Sen. Marco Rubio (R-Fla.) as the deputy state director. Rubio's office stated, "Brad has an impressive résumé of working in Florida government and politics. Brad will help us continue to ensure that the work the Senator is doing in Washington, D.C., is shared with our neighbors from Pensacola to the Keys and everywhere in between."[4]
Work and experience
Republican Party of Florida
In addition to work with candidates and officeholders, Herold has been a staffer with the Republican Party of Florida in a number of roles. Herold was the director of field operations from 2007 to 2010 and became the deputy executive director in January 2015.[2] In May 2015, after five months in a leadership transition, the state party named Herold executive director.[5] He served in that position until January of 2016 before leaving to work on the U.S. senate campaign of Ron DeSantis (R).[6]
Something Else Strategies
In 2018, Herold joined Something Else Strategies, a consulting firm that supports conservative candidates.[7] During the 2018 election cycle, Herold worked as a media consultant and campaign manager for DeSantis' gubernatorial campaign.[1] Herold is currently a partner at Something Else Strategies.[3] He has worked as a consultant for Joni Ernst, Kay Ivey, Jim Pillen, and Kelly Ayotte.[3] As of May 2025, Herold worked on Byron Donalds' campaign in the 2026 Florida governor's race. [3]
Notable endorsements
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Top influencers by state
Influencers in American politics are power players who help get candidates elected, put through policy proposals, cause ideological changes, and affect popular perceptions. They can take on many forms: politicians, lobbyists, advisors, donors, corporations, industry groups, labor unions, single-issue organizations, nonprofits, to name a few.
In 2015, Ballotpedia identified Brad Herold as a top influencer by state. We identified top influencers across the country through several means, including the following:
- Local knowledge of our professional staff
- Surveys of activists, thought leaders and journalists from across the country and political spectrum
- Outreach to political journalists in each state who helped refine our lists
Recent news
The link below is to the most recent stories in a Google news search for the terms 'Brad Herold'. These results are automatically generated from Google. Ballotpedia does not curate or endorse these articles.
See also
External links
Footnotes
- ↑ 1.0 1.1 1.2 Something Else Strategies , "Brad Herold," accessed August 12, 2025
- ↑ 2.0 2.1 LinkedIn, "Brad Herold," accessed August 12, 2025
- ↑ 3.0 3.1 3.2 3.3 Florida Politics , "‘Redefining the future’: Brad Herold makes American Association of Political Consultants’ 40 under 40 list," May 20, 2025
- ↑ SaintPetersBlog, "Personnel note: Brad Herold joins Marco Rubio’s office as Deputy State Director," August 11, 2014
- ↑ Palm Beach Post, "New Republican Party of Florida director is Adam Hasner-Marco Rubio alum," May 5, 2015
- ↑ Politico , "Herold leaving state GOP to join DeSantis campaign," January 3, 2016
- ↑ Something Else Strategies , "The Menagerie," accessed August 12, 2025
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