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California Political Advertisement Sales Tax Initiative (2016)

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California Political Advertisement Sales Tax Initiative
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Election date
November 8, 2016
Topic
Elections and campaigns
Status
Not on the ballot
Type
Constitutional amendment
Origin
Citizens

The Political Advertisement Sales Tax Initiative (#15-0061) and (#15-0106) were proposed initiatives and were not put on the November 8, 2016, ballot in California as initiated constitutional amendments.

The measure would have established a 1,000 percent tax on political advertisements in California. Revenue from the tax would be used for public education.[1] [2]

Text of measure

15-0061

Ballot title

The official ballot title was:[3]

Sales Tax on Political Advertisements. Initiative Constitutional Amendment.[4]

Ballot summary

The official ballot summary was:[3]

Imposes a 1,000 percent sales tax on political advertising delivered within the State of California. Political advertising includes, but is not limited to, all media spending by political parties, political action committees, or candidates. Requires that proceeds of the tax be used for public education.[4]

Full text

The full text of the measure could be found here.

Fiscal impact

Note: The fiscal impact statement for a California ballot initiative authorized for circulation is jointly prepared by the state's legislative analyst and its director of finance. The statement read:[3]

Unknown increase in state revenues to be provided to public educational entities, assuming that the measure is allowed to go into effect after voter approval and any court challenges.[4]

15-0106

Ballot title

The official ballot title was:[3]

Sales Tax on Political Advertisements. Initiative Constitutional Amendment.[4]

Ballot summary

The official ballot summary was:[3]

Imposes a 1,000 percent sales tax on political advertising delivered within the State of California. Exempts from tax the first one million dollars in spending within a calendar year by a single entity or group of related entities. Political advertising includes, but is not limited to, all media spending by political parties, political action committees, or candidates. Requires that proceeds of the tax be used for public education.[4]

Full text

The full text of the measure could be found here.

Fiscal impact

Note: The fiscal impact statement for a California ballot initiative authorized for circulation is jointly prepared by the state's legislative analyst and its director of finance. The statement read:[3]

Unknown increase in state revenues to be provided to public educational entities, assuming that the measure goes into effect after voter approval, executive branch implementation decisions, and court challenges.[4]

Path to the ballot

See also: California signature requirements
  • Terrance Lynn submitted a letter requesting a title and summary for 15-0061 on September 8, 2015, and for 15-0106 on November 9, 2015.[1][2]
  • A title and summary were issued by California's attorney general's office for 15-0061 on November 12, 2015, and for 15-0106 on January 13, 2016.[3]
  • 585,407 valid signatures are required for each measure for qualification purposes.
  • Supporters had until May 10, 2016, to collect the required signatures for 15-0061. They have had until July 11, 2016, to collect signatures for 15-0106.
  • The secretary of state reported that version #15-0061 had failed on May 25, 2016.[5]


State profile

Demographic data for California
 CaliforniaU.S.
Total population:38,993,940316,515,021
Land area (sq mi):155,7793,531,905
Race and ethnicity**
White:61.8%73.6%
Black/African American:5.9%12.6%
Asian:13.7%5.1%
Native American:0.7%0.8%
Pacific Islander:0.4%0.2%
Two or more:4.5%3%
Hispanic/Latino:38.4%17.1%
Education
High school graduation rate:81.8%86.7%
College graduation rate:31.4%29.8%
Income
Median household income:$61,818$53,889
Persons below poverty level:18.2%11.3%
Source: U.S. Census Bureau, "American Community Survey" (5-year estimates 2010-2015)
Click here for more information on the 2020 census and here for more on its impact on the redistricting process in California.
**Note: Percentages for race and ethnicity may add up to more than 100 percent because respondents may report more than one race and the Hispanic/Latino ethnicity may be selected in conjunction with any race. Read more about race and ethnicity in the census here.

Presidential voting pattern

See also: Presidential voting trends in California

California voted for the Democratic candidate in all seven presidential elections between 2000 and 2024.


More California coverage on Ballotpedia

See also

Footnotes