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Executive Order: Ensuring Truthful Advertising of Products Claiming to be Made in America (Donald Trump, 2026)

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Executive Order: Ensuring Truthful Advertising of Products Claiming to be Made in America is an executive order that President Donald Trump (R) issued on March 13, 2026, during his second term in office.[1]

Executive orders are directives the president writes to officials within the executive branch requiring them to take or stop some action related to policy or management. They are numbered, published in the Federal Register, cite the authority by which the president is making the order, and the Office of Management and Budget issues budgetary impact analyses for each order.[2][3] Click here to read more about executive orders issued during Trump's second term.

Text of the order

The section below displays the text of the order. Click here to view the order as published on the White House website.

“

By the authority vested in me as President by the Constitution and the laws of the United States of America, it is hereby ordered:


Section 1. Policy. Americans have a right to clear, accurate, substantiated, and accessible information regarding whether products advertised as “Made in America” are actually made in the United States. Protecting American consumers against fraudulent American-origin claims also benefits businesses that invest in American manufacturing and products.


Yet in the age of the modern digital marketplace, foreign manufacturers and sellers represent that their products are made in the United States to target patriotic consumers when, in fact, those products are largely produced and manufactured in other countries. Americans routinely rely on sellers’ “Made in America” or similar American-origin advertising when purchasing products from digital marketplaces. But American businesses building, growing, and manufacturing all, or virtually all, aspects of their products onshore are entitled to the undiluted branding benefits that come with supporting the American economy, and American citizens attempting to buy American products should have certainty as to what American-origin claims mean.


Sec. 2. Implementation. (a) The Chairman of the Federal Trade Commission (FTC) shall, wherever appropriate, prioritize enforcement actions in cases in which a seller’s or manufacturer’s claim that a product is “Made in America” or “Made in the U.S.A.”, or any similar American-origin claims, constitutes a violation of law. In determining whether such claims constitute a violation of law, including an unfair or deceptive act or practice, the FTC shall, as needed, consult with other executive departments and agencies (agencies) with subject-matter expertise with respect to the relevant products.


(b) The FTC shall consider issuing proposed regulations providing that the failure of an online marketplace to establish procedures for verifying country-of-origin claims may constitute an unfair or deceptive act or practice under the Federal Trade Commission Act (15 U.S.C. 41 et seq.).


(c) In consultation with the Chairman of the FTC, all agencies with oversight of country-of-origin labeling shall consider promulgating regulations that promote voluntary country-of-origin labeling for products made or manufactured in the United States. Such agencies shall consult with one another, as appropriate, to ensure that American businesses receive consistent guidance on voluntary country-of-origin labeling.


(d) All agencies overseeing Government-wide acquisition contracts, any Multiple Award Schedule, or any other Government-wide indefinite delivery, indefinite-quantity contracts shall periodically review and verify any “Buy American Act”, “Country of Origin USA”, or similar American-origin claims for products acquired through these contracts. For any contractors or vendors found to misrepresent an American-origin status of any product sold to the Government, the relevant agency shall remove the products from Government procurement availability and refer the relevant contractors or vendors to the Department of Justice, which may pursue actions under the False Claims Act (31 U.S.C. 3729 et seq.).


Sec. 3. General Provisions. (a) Nothing in this order shall be construed to impair or otherwise affect:


(i) the authority granted by law to an executive department or agency, or the head thereof; or


(ii) the functions of the Director of the Office of Management and Budget relating to budgetary, administrative, or legislative proposals.


(b) This order shall be implemented consistent with applicable law and subject to the availability of appropriations.


(c) This order is not intended to, and does not, create any right or benefit, substantive or procedural, enforceable at law or in equity by any party against the United States, its departments, agencies, or entities, its officers, employees, or agents, or any other person.


(d) The costs for publication of this order shall be borne by the Federal Trade Commission. [1][4]

”

Executive orders in the second term of the Trump administration

April 2026

March 2026

February 2026


January 2026

December 2025

November 2025

October 2025

September 2025

August 2025

July 2025

June 2025

May 2025

April 2025

March 2025

February 2025

January 2025


Historical context

See also: Donald Trump's executive orders and actions, 2025-2026

Overview, 1789-present

The following chart shows the number of executive orders and average executive orders per year issued by each president of the United States from 1789 to present.

Average number of executive orders issued each year by president, 1921-present

The following chart visualizes the average number of executive orders issued each year between 1921 and present, as noted in the table in the section above. The number of executive orders issued declined during this time period with Presidents Barack Obama (D) and George W. Bush issuing the fewest on average at 35 and 36 each year, respectively.

Executive orders issued over time, 2001-present

The chart below displays the number of executive orders issued over time by Biden, Trump, Obama, and Bush.

First day, month, and year executive order totals, 2001-2025

The chart below displays the number of executive orders that Biden, Trump, Obama, and Bush issued on their first day in office, first month in office, and first year in office following a presidential transition.


See also

Footnotes

  1. ↑ 1.0 1.1 White House, "Ensuring Truthful Advertising of Products Claiming to be Made in America," March 13, 2026
  2. ↑ Cooper, Phillip. (2014). By Order of the President: The Use and Abuse of Executive Direct Action. Lawrence, KS: University Press of Kansas. (pgs. 21-22)
  3. ↑ USA Today, "Presidential memoranda vs. executive orders. What's the difference?" January 24, 2017
  4. ↑ Note: This text is quoted verbatim from the original source. Any inconsistencies are attributable to the original source.
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