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The city of Lubbock, Texas, held a general election for mayor on May 4, 2024. A general runoff election was scheduled for June 15, 2024. The filing deadline for this election was February 16, 2024.

As of 2024, Lubbock did not have term limits for the position of mayor. Mayors served a two-year term.

Elections

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Candidates and results

	← 2022
2024 Lubbock elections
Election dates
	Filing deadline: February 16, 2024
	General election: May 4, 2024; Runoff election: June 15, 2024
Election stats
	Offices up: Mayor
	Total seats up: 1 (click here for other city elections);
	Election type: Nonpartisan
Other municipal elections
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General runoff election

General runoff election for Mayor of Lubbock

Mark McBrayer defeated Steve Massengale in the general runoff election for Mayor of Lubbock on June 15, 2024.

	Candidate	%	Votes
✔	Mark McBrayer (Nonpartisan)	72.2	11,891
	Steve Massengale (Nonpartisan)	27.8	4,587

	There were no incumbents in this race. The results have been certified. Source	Total votes: 16,478
= candidate completed the Ballotpedia Candidate Connection survey.
If you are a candidate and would like to tell readers and voters more about why they should vote for you, complete the Ballotpedia Candidate Connection Survey.
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General election

General election for Mayor of Lubbock

The following candidates ran in the general election for Mayor of Lubbock on May 4, 2024.

		Candidate	%	Votes
✔		Mark McBrayer (Nonpartisan)	37.4	11,552
✔		Steve Massengale (Nonpartisan)	28.3	8,739
		Adam Hernandez (Nonpartisan)	20.4	6,315
		Stephen Sanders (Nonpartisan)	7.1	2,200
	Submit photo	Antonio Renteria (Nonpartisan)	5.9	1,810
	Submit photo	Kolton Bacon (Nonpartisan)	1.0	312

	There were no incumbents in this race. The results have been certified. Source	Total votes: 30,928
= candidate completed the Ballotpedia Candidate Connection survey.
If you are a candidate and would like to tell readers and voters more about why they should vote for you, complete the Ballotpedia Candidate Connection Survey.
Do you want a spreadsheet of this type of data? Contact our sales team.

Additional elections on the ballot

See also: Texas elections, 2024

What's on your ballot?

Find out using Ballotpedia’s Sample Ballot Tool

March 5, 2024

May 4, 2024

June 15, 2024

November 5, 2024

Ballotpedia's Candidate Connection survey responses

Ballotpedia asks all federal, state, and local candidates to complete a survey and share what motivates them on political and personal levels. The section below shows responses from candidates in this race who completed Ballotpedia's Candidate Connection survey. Candidates are asked three required questions for this survey, but they may answer additional optional questions as well.

Survey responses from candidates in this race

Click on a candidate's name to visit their Ballotpedia page.

Note: Ballotpedia reserves the right to edit Candidate Connection survey responses. Any edits made by Ballotpedia will be clearly marked with [brackets] for the public. If the candidate disagrees with an edit, he or she may request the full removal of the survey response from Ballotpedia.org. Ballotpedia does not edit or correct typographical errors unless the candidate's campaign requests it.

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Please list below 3 key messages of your campaign. What are the main points you want voters to remember about your goals for your time in office?

Image of https://s3.amazonaws.com/ballotpedia-api4/files/thumbs/100/100/AdamHernandez2023.jpg

Adam Hernandez (Nonpartisan)

Make sure that City Hall works for everyone.

Make improvements in public health & safety.

Make quality of life improvements for our neighborhoods.

Image of https://s3.amazonaws.com/ballotpedia-api4/files/thumbs/100/100/smassengale.jpeg

Steve Massengale (Nonpartisan)

Public Safety

Fiscal Discipline

Infrastructure

Image of https://s3.amazonaws.com/ballotpedia-api4/files/thumbs/100/100/MarkMcBrayer2024.jpg

Mark McBrayer (Nonpartisan)

Public safety and reducing crime is my number one priority. Drug and gang related crime is making us all feel less safe in our homes and neighborhoods. Our next police chief must have a clear plan for reducing violent crime. Our police and fire rescue personnel must have the pay and support they need to keep our ranks filled.

Keeping property taxes low. These past years of inflation and stagnant wages have been hard on household budgets. The City Council was not responsible this year when it raised taxes on our homeowners. I was the only council member who voted against raising taxes and I will stay committed to that as Mayor. Low property taxes helps existing businesses to succeed and draws new businesses to Lubbock.

Protecting our neighborhoods. This is where we live and raise our families. I have not and will not vote for zoning changes that disrupt our neighborhoods and drive down home values. I will work to improve the quality of our parks and our animal services' resources for controlling dangerous dogs.

What areas of public policy are you personally passionate about?

Adam Hernandez (Nonpartisan)

Transparency, accessibility, public health, and safety.

Steve Massengale (Nonpartisan)

Property Rights

Mark McBrayer (Nonpartisan)

Good fiscal discipline and protecting our neighborhoods. from crime and bad zoning decisions and disruptive delvelopment.

Who do you look up to? Whose example would you like to follow, and why?

Mark McBrayer (Nonpartisan)

My father, who was a Marine who fought at Iwo Jima, and then came home to start a family and a successful business. He had absolute integrity, a quiet demeanor, and always told me to look out for the little guy, because the big guys can take care of themselves.

Is there a book, essay, film, or something else you would recommend to someone who wants to understand your political philosophy?

Mark McBrayer (Nonpartisan)

The writings of Edmund Burke and Friedrich Hayek.

What characteristics or principles are most important for an elected official?

Adam Hernandez (Nonpartisan)

I think that elected officials should be responsible, trustworthy, and accessible servant leaders.

Mark McBrayer (Nonpartisan)

Integrity, transparency, accountability and respect for citizens. If our vote for our elected officials is to be meaningful, those officials need to be open about where they stand on important issues. Saying one thing and then doing another erodes faith and trust in our elected officials. If an elected official changes his position, he should respect voters enough to explain what has convinced him to do so. Elected officials must remember they represent the citizens and not the government bureaucracy, and must speak respectfully to all citizens.

What qualities do you possess that you believe would make you a successful officeholder?

Adam Hernandez (Nonpartisan)

I have several years of experience in shaping public policy in Lubbock and a track record of servant leadership. I am highly engaged with Lubbock's political processes and have gained a lot of knowledge about how policy can be used to improve our outcomes, and I have an established record of getting results with policy change and reform.

Mark McBrayer (Nonpartisan)

I know that I represent the citizens and taxpayers and not City Hall. I'm not afraid to speak up for what is right, but I try to build a consensus if possible where there is disagreement, without abandoning my basic principles.

What do you believe are the core responsibilities for someone elected to this office?

Adam Hernandez (Nonpartisan)

I believe the core responsibilities of this office are to provide for the public health and safety of Lubbock's citizens, be a good steward of public tax dollars, and to act as a servant leader in all policy decisions.

Mark McBrayer (Nonpartisan)

Building consensus among the City Council on important issues such as public safety and fiscal discipline. Working with city management and staff to present a fiscally responsible budget. Making sure that the environment at City Hall is respectful of all citizens and responsive to their needs. Representing the City to the public.

What legacy would you like to leave?

Adam Hernandez (Nonpartisan)

I would like to leave a legacy of community service.

Mark McBrayer (Nonpartisan)

A restored faith and trust in city government.

What is the first historical event that happened in your lifetime that you remember? How old were you at the time?

Steve Massengale (Nonpartisan)

The Space Shuttle disaster.

Mark McBrayer (Nonpartisan)

Alan Shepard being launched into space in 1961.

What was your very first job? How long did you have it?

Mark McBrayer (Nonpartisan)

Like most guys my age, I started out by mowing other people's yards in order to save up enough to buy my first car, a 1966 GTO. After college, my first job was as a youth minister, which I did until I got married when I was 30. and decided to go into business owning a bookstore and a coffee shop for 17 years, when I went to law school at the age of 47 and became an attorney.

What is something that has been a struggle in your life?

Adam Hernandez (Nonpartisan)

The biggest struggle of my life has been dealing with the loss of my oldest daughter to suicide.

A mayor is a leader in his or her city. What does that mean to you?

Adam Hernandez (Nonpartisan)

I believe that the best form of leadership is servant leadership. A Mayor should always listen to the citizens they serve while considering policies that will meet their needs.

Mark McBrayer (Nonpartisan)

A mayor should use his or her influence to bring about a consensus on the city council around priority issues such as taxes and public safety. A mayor should work with all non-governmental interests in the community, such as businesses, churches, neighborhood groups, non-profit agencies, in order to understand what is most important to them and where the city government needs to be more responsive. A mayor should be a good representative of the city to businesses that are considering moving there. And, a mayor needs to be able to work effectively with other levels of government to promote the interests of the city and its citizens.

If the mayor in your city is a member of the city council and there's a city manager appointed to handle the day-to-day administration of the city government, what do you believe should be the mayor's top priority in office?

Adam Hernandez (Nonpartisan)

The Mayor's top priority should always be the public health and safety of Lubbock's citizens.

Mark McBrayer (Nonpartisan)

Working with the manager to achieve a fiscally conservative budget, to plan for future needs, and to make sure the city's staff are responsive to and respectful of citizens.

If the mayor in your city is not a member of the city council and oversees the day-to-day administration of the city government, what do you believe is the ideal relationship between the mayor and city council?

Mark McBrayer (Nonpartisan)

Not applicable

What do you love most about your city?

Adam Hernandez (Nonpartisan)

I love being from and living in Lubbock. It is a unique place on the Texas landscape with some great people and many things to offer the country and the world.

Steve Massengale (Nonpartisan)

The people.

Mark McBrayer (Nonpartisan)

I love the friendliness of its people and their diversity, which adds such a distinct character to it but without divisiveness. Although it is growing steadily, it still has a small town feel and is grounded in conservative values.

What do you perceive to be your city's greatest challenges over the next decade?

Adam Hernandez (Nonpartisan)

Our greatest challenge over the next decade will be to balance necessary new growth with taking care of our existing infrastructure in a way that provides maximum value for all of our communities.

Mark McBrayer (Nonpartisan)

Reducing the crime rate and providing an additional source for our water needs with our Lake #7 project.

What do you believe is the ideal relationship between your city and the state government?

Adam Hernandez (Nonpartisan)

I believe that our city should engage and work with state leaders at all times to meet any needs our city may have that they can help with, and to address any issues that we face that may fall under their purview.

Mark McBrayer (Nonpartisan)

It should be collaborative and not combative. Lubbock's citizens are basically conservative and align with our state government, and it is represented well by its state representatives, so that should be a good relationship and one that I would work to improve.

What do you believe is the ideal relationship between your city and the federal government?

Adam Hernandez (Nonpartisan)

I believe that our city should take advantage of any federal programs and funds that can help address any issues our city is facing, or that help improve the quality of life in our city, as these are the tax funds of our citizens coming back to us at the local level.

Mark McBrayer (Nonpartisan)

Unfortunately, the federal government's relationship to cities has become one big transfer of tax money that comes with lots of strings attached. The City's fiscal condition should be strong enough that it does not need to be beholden to the federal government for that source of funding and is careful to accept it only if it does not require the City to adopt policies that are not aligned with its citizens, their values and their priorities.

What do you believe is the ideal relationship between the mayor's office and law enforcement?

Adam Hernandez (Nonpartisan)

I believe that a Mayor should have an open line of communication with law enforcement officials so that any needs on the department and community levels can be addressed as efficiently as possible.

Mark McBrayer (Nonpartisan)

Law enforcement needs to be confident that the mayor is committed to making sure they have the right leadership and to keeping them paid, trained and equipped well because of the duties and risks officers take to protect our citizens. In return, the mayor needs to be confident that law enforcement will exhibit the highest level of character among its officers and professionalism in their interactions with the public.

How important is it to involve residents in the government’s decision-making process? What plans do you have regarding resident involvement in this process?

Adam Hernandez (Nonpartisan)

Citizen involvement in political processes is of the utmost importance and is something that I have an established track record advocating for. I take accessibility to these processes very seriously and will make sure that citizens have as many opportunities as possible to be involved.

What plans do you have regarding infrastructure?

Adam Hernandez (Nonpartisan)

My plans for infrastructure include working to rebuild roads in the older areas of town and making our city more walkable.

How would you address crime and public safety? Do you have a different stance than current city council policy?

Adam Hernandez (Nonpartisan)

Crime has many facets that must be considered. I will be working to improve our mental health systems which can contribute to lowering crime rates, as well as continuing work with organizations and entities across the city to work on this issue from all sides.

How would you balance the needs and desires of existing business and housing communities with new development? Would you take gentrification and displacement into consideration when planning neighborhood development?

Adam Hernandez (Nonpartisan)

Not only is gentrification a concern, but we also must deal with our current patterns of developing with suburban sprawl instead of more focus on infill development and revitalization or maintenance of our core areas of the city. I will be focused on working with city planners, developers, and citizens to figure out the most viable path forward that will benefit all to the maximum degree.

Do you think the downtown area is healthy? What is your definition of a healthy downtown? What changes, if any, would you like to make?

Adam Hernandez (Nonpartisan)

Our downtown is known to not be where most citizens of Lubbock want it to be. There are efforts being made, but the City Council can do more to help in this area. I would work on policies that can help to fill vacant buildings that currently have barriers to entry when it comes to starting a business that are difficult for many people to overcome, as well as working to complete unfinished work on Broadway Street that has been a concern for a long time.

What do you think about the city's current approach to public safety? Would you take any different positions?

Adam Hernandez (Nonpartisan)

The City of Lubbock does many things well in the realm of public safety, however, there are several ongoing issues that have plagued us for a long time. I will work to improve our Animal Services so that citizens can feel safe to enjoy their neighborhoods without fear of attack from stray dogs. I will also work to fill gaps in our codes enforcement services and mental health services.

How would you set priorities and develop plans in a way that will reflect community values and goals?

Adam Hernandez (Nonpartisan)

My priorities come from, and will always come from. the citizens and communities that I serve. I would develop plans by engaging with and taking input from all stakeholders and experts at our disposal to plot the best path going forward.

What do you think about the city's environmental health? Would you make any changes to current policy?

Adam Hernandez (Nonpartisan)

Lubbock's environmental health for the most part is great, however, for many of our citizens this is not the case. We have communities in our city that have been affected for decades by industrial facilities and blight that are the legacy of bad policies of the past that were enacted with racial motivations. We can and should work to create an environment where these businesses can operate as good neighbors while improving the quality of life for those affected communities.

What organizations or individuals have endorsed your campaign?

Mark McBrayer (Nonpartisan)

My campaign is supported by a wide variety of citizens who represent conservative values, but also other groups and individuals that may not align with me politically but who know I will deal respectfully with them and listen to them.

What are your views on financial transparency and government accountability?

Steve Massengale (Nonpartisan)

Transparency and accountability are vital to local governance.

Mark McBrayer (Nonpartisan)

Taxes are not voluntary; they are imposed on our citizens and come out of their pockets and take away resources they could use for their own family's good. We have an absolute duty to be transparent with and accountable hem about how we are using that money so that they can decide whether or not we are representing their best interests. should be representing them.

Candidate profiles

This section includes candidate profiles that may be created in one of two ways: either the candidate completed Ballotpedia's Candidate Connection survey, or Ballotpedia staff may compile a profile based on campaign websites, advertisements, and public statements after identifying the candidate as noteworthy. For more on how we select candidates to include, click here.

Adam Hernandez

Incumbent: No

Political Office: None

Submitted Biography: "Adam Hernandez grew up in East Lubbock, graduated from Estacado High School, and earned an Associate degree in Digital Media Design from Texas State Technical College in Waco, TX. Adam is the owner of Slim Baby Creative, a company he has operated since 2004. Adam is the father to two daughters, one of whom he lost to suicide in 2018. In the summer of 2020, Adam became a co-founder of the non-profit Lubbock Compact where he serves as the Communications Director, which has played a role in shaping Lubbock's public policy over the last several years. Adam is involved in numerous organizations around Lubbock, as a Community Partner and mentor at OL Slaton Middle School weekly to young men and women through Communities in Schools, as a Board member for South Plains College Real Estate Advisory Board, and was also appointed to the Citizens Advisory Committee for the successfully passed 2022 street bond election where he served as Vice Chair. Adam served in a leading role for Freedom Act Lubbock, the petition initiative to decriminalize low-level marijuana possession within city limits, which is now set to go to the May 2024 ballot for a citizen vote."

Key Messages

To read this candidate's full survey responses, click here.

Make sure that City Hall works for everyone.

Make improvements in public health & safety.

Make quality of life improvements for our neighborhoods.

This information was current as of the candidate's run for Mayor of Lubbock in 2024.

Steve Massengale

Incumbent: No

Political Office: None

Submitted Biography: "I grew up in Lubbock and attended Monterey High School and Texas Tech. I have been a small business owner for all of my life. I served on the Lubbock ISD Board of Trustees before being elected to the City Council where I have served for the past 8 years."

Key Messages

To read this candidate's full survey responses, click here.

Public Safety

Fiscal Discipline

Infrastructure

This information was current as of the candidate's run for Mayor of Lubbock in 2024.

Mark McBrayer

Incumbent: No

Political Office: None

Submitted Biography: "Lubbock is my family's home. I care deeply about it and everyone who calls it home. I have served the past two years representing my central Lubbock district on the City Council. Growing up in Lubbock, I had godly parents who taught me the importance of strong faith and strong families. My parents formed my belief that all life is sacred and that everyone should be treated fairly and with respect. They taught me the virtues of small government and personal responsibility. I am a lifelong social and fiscal conservative. My wife of 41 years, Cindy, and I have two children and two grandchildren, who all live in Lubbock. I have been a youth minister and an owner of two businesses, and am planning to retire this year from 22 years as an attorney so I can give my full-time efforts to serving as Lubbock's Mayor."

Key Messages

To read this candidate's full survey responses, click here.

Public safety and reducing crime is my number one priority. Drug and gang related crime is making us all feel less safe in our homes and neighborhoods. Our next police chief must have a clear plan for reducing violent crime. Our police and fire rescue personnel must have the pay and support they need to keep our ranks filled.

Keeping property taxes low. These past years of inflation and stagnant wages have been hard on household budgets. The City Council was not responsible this year when it raised taxes on our homeowners. I was the only council member who voted against raising taxes and I will stay committed to that as Mayor. Low property taxes helps existing businesses to succeed and draws new businesses to Lubbock.

Protecting our neighborhoods. This is where we live and raise our families. I have not and will not vote for zoning changes that disrupt our neighborhoods and drive down home values. I will work to improve the quality of our parks and our animal services' resources for controlling dangerous dogs.

This information was current as of the candidate's run for Mayor of Lubbock in 2024.

Mayoral partisanship

See also: Partisanship in United States municipal elections (2024)

Thirty-four of the 100 largest cities held mayoral elections in 2024. Once mayors elected in 2024, assumed office Democrats held 65 top-100 mayoral offices, Republicans 25, Libertarians held one, independents held two, and nonpartisan mayors held four. Three mayors' partisan affiliations were unknown.

The following top 100 cities saw a change in mayoral partisan affiliation in 2024:^[1]

Anchorage, Alaska: Nonpartisan Suzanne LaFrance defeated incumbent Republican David Bronson in the runoff election on May 14. LaFrance assumed office on July 1.
Tulsa, Oklahoma: Democrat Monroe Nichols was elected to succeed Republican G. T. Bynum on November 5. Nichols assumed office on December 1.
Las Vegas, Nevada: Democrat Shelley Berkley was elected to succeed nonpartisan Carolyn Goodman on November 5. Berkley assumed office on December 4.
Scottsdale, Arizona: Republican Lisa Borowsky defeated incumbent Independent David Ortega on November 5. Borowsky assumed office on January 14, 2025.
Stockton, California: Democrat Christina Fugazi was elected to succeed Republican Kevin Lincoln II on November 5. Fugazi assumed office on January 1, 2025.
Baton Rouge, Louisiana: Republican Sid Edwards defeated incumbent Democrat Sharon Weston Broome on December 7. Edwards assumed office on January 1, 2025.
San Antonio, Texas: On September 14, 2024, The San Antonio Express-News reported that mayor Ron Nirenberg, who had previously called himself an independent, had announced that he was a Democrat.^[2]

What was at stake?

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About the city

See also: Lubbock, Texas

Lubbock is a city in Lubbock County, Texas. As of 2020, its population was 257,141.

City government

See also: Council-manager government

The city of Lubbock uses a council-manager system. In this form of municipal government, an elected city council—which includes the mayor and serves as the city's primary legislative body—appoints a chief executive called a city manager to oversee day-to-day municipal operations and implement the council's policy and legislative initiatives.^[3]

Demographics

The following table displays demographic data provided by the United States Census Bureau.

Demographic Data for Lubbock, Texas
	Lubbock	Texas
Population	257,141	29,145,505
Land area (sq mi)	134	261,267
Race and ethnicity**
White	76.3%	69.2%
Black/African American	8%	12.1%
Asian	2.6%	4.9%
Native American	0.9%	0.5%
Pacific Islander	0.1%	0.1%
Other (single race)	5.8%	6.2%
Multiple	6.3%	7%
Hispanic/Latino	36.2%	39.4%
Education
High school graduation rate	87.4%	84.4%
College graduation rate	33.7%	30.7%
Income
Median household income	$51,623	$63,826
Persons below poverty level	19.9%	14.2%
Source: population provided by U.S. Census Bureau, "Decennial Census" (2020). Other figures provided by U.S. Census Bureau, "American Community Survey" (5-year estimates 2015-2020).
**Note: Percentages for race and ethnicity may add up to more than 100 percent because respondents may report more than one race and the Hispanic/Latino ethnicity may be selected in conjunction with any race. Read more about race and ethnicity in the census here.

External links

Footnotes

↑ As of January 7, 2025, the party affiliation of one mayor elected in 2024 was unknown. Ballotpedia contacted El Paso Mayor Renard Johnson's campaign in December to inquire about his party affiliation and had not yet received a reply. As incumbent Oscar Leeser was a Democrat, this decreased the net gain for Democrats from two to one.
↑ [San Antonio Express-News, "‘I’m a Democrat’: Mayor Ron Nirenberg campaigns for Kamala Harris, embraces party label," September 14, 2024]
↑ City of Lubbock, "Organization Chart," accessed September 5, 2014

[elpaso-1] As of January 7, 2025, the party affiliation of one mayor elected in 2024 was unknown. Ballotpedia contacted El Paso Mayor Renard Johnson's campaign in December to inquire about his party affiliation and had not yet received a reply. As incumbent Oscar Leeser was a Democrat, this decreased the net gain for Democrats from two to one.

[2] [San Antonio Express-News, "‘I’m a Democrat’: Mayor Ron Nirenberg campaigns for Kamala Harris, embraces party label," September 14, 2024]

[gov-3] City of Lubbock, "Organization Chart," accessed September 5, 2014

[1]

[2]

[3]

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Mayoral election in Lubbock, Texas (2024)

Contents

Elections

Candidates and results

General runoff election

General runoff election for Mayor of Lubbock

General election

General election for Mayor of Lubbock

Additional elections on the ballot

March 5, 2024

May 4, 2024

June 15, 2024

November 5, 2024

Ballotpedia's Candidate Connection survey responses

Candidate profiles

Mayoral partisanship

What was at stake?

Report a story for this election

Candidate survey

About the city

City government

Demographics

See also

External links

Footnotes

Information about voting

2025 Elections

2026 Elections

2024 Election analysis

Trending

Public Policy

Information for candidates

Get Engaged

Services

Additional analysis

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