Scott Rasmussen's Number of the Day for April 12, 2017
The Number of the Day columns published on Ballotpedia reflect the views of the author.
April 12, 2017: In 2016, 20 percent of Americans bought groceries from online-only stores at least occasionally. That total is up from 16 percent the year before.[1]
The latest figures show that a much smaller number—5 percent of all Americans—routinely buy groceries online. Another fifteen percent do so only occasionally.
Not surprisingly, younger Americans are more likely to shop online than their elders. But even 10 percent of those over 70 take part in the online grocery experience. Among all ages, the number of online shoppers increased four or five percentage points from the previous year.
| Percentage who buy groceries online at least occasionally (2016) | ||||
|---|---|---|---|---|
| Total | Age 18-37 (Millennials) | Age 38-51 (Gen-X) | Age 52-70 (Boomers) | Age 71+ (Mature) |
| 20% | 28% | 22% | 16% | 10% |
| Source: Food Marketing Institute | ||||
Technology has come to play a larger role in grocery shopping. Nearly half of all shoppers (49 percent) use digital coupons, 47 percent look up recipes online, and 46 percent check weekly specials. One out of three (32 percent) read product reviews online.
Twenty-three percent scan QR codes or barcodes to compare prices with Amazon and other stores. Nearly as many (20 percent) scan those codes to learn about nutritional value.
- Yesterday's number highlighted the average age of U.S. cars (11.2 years) and that number's implications for driverless cars.
- Monday's number looked at the $2,860 average income tax refund in 2016.
- Friday's number looked at the 33.4 percent of American adults with a college degree.
- Thursday's number looked at the 11 percent share of healthcare spending that is controlled by patients.
- To see other recent numbers, check out the archive.
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