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Scott Rasmussen's Number of the Day for August 23, 2019

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By Scott Rasmussen

The Number of the Day columns published on Ballotpedia reflect the views of the author.

August 23, 2019: Before buying products or services from a company, 6% of voters say they almost always research the CEO's political views. A ScottRasmussen.com national survey found, however, that 64% rarely or never do so.[1]

Younger voters are much more interested in the political views of the CEO than their elders. Among those under 35, 13% say they research the political views before making a purchase. Among those 50 and older, just 2% take that step.

Still, when it comes to buying decisions, a majority of those younger voters are more interested in the quality of the products or services than the political angle. Among the nation’s senior citizens, 80% are more interested in what the company provides than the company's politics.


Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.


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Columns published on Ballotpedia reflect the views of the author.

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