Scott Rasmussen's Number of the Day for August 30, 2017
The Number of the Day columns published on Ballotpedia reflect the views of the author.
August 30, 2017: As the media industry continues its shift to digital platforms, comScore has identified 10 issues that “continue to burn hot across the industry.”[1]
Many of the issues focus on the challenges of audience measurement and defining value for advertisers. One complicating factor is the tremendous variety of content forms, a dramatic change from the television era.
While these issues are of primary concern to the advertising industry, the way they are resolved will have a significant impact on the content that is produced and how we are able to view it.
The 10 issues are:
- Bridging the Divide Between TV and Digital
- Advanced Audience Data
- Monetizing Mobile
- Measuring Unduplicated Reach Across Platforms
- Cross-Device Marketing
- Programmatic Pressure on CPMs
- Moving Beyond Viewability
- Filtering Big Botnets
- The Value of Attention
- Advertising Attribution
The comScore report says, "The good news is that progress is being made on all fronts.” Their final conclusion is that “digital can be a bit messy at times, but the future remains bright!”
See the full report to get comScore's thoughts on these issues.
ComScore is a global company that measures audiences on proprietary digital, TV, and movie platforms to quantify consumers’ multiscreen behavior for advertisers and others.
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.
- August 29, 2017 – 148 colleges and universities rated by FIRE as restricting free speech
- August 28, 2017 – 140,000 passengers per day will drive on new Tappan Zee Bridge
- August 25, 2017 – $17.7 billion spent on video games in U.S.
- August 24, 2017 – 19 percentage point gap between Pivot Counties and Democratic counties on gun issue
- August 23, 2017 – 116 references to God in state constitutions
- To see other recent numbers, check out the archive.
Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Click here to check out the latest update.
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Columns published on Ballotpedia reflect the views of the author.
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