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Scott Rasmussen's Number of the Day for December 13, 2018
The Number of the Day columns published on Ballotpedia reflect the views of the author.
December 13, 2018: With less than two weeks to go until Christmas, 18% of Americans have not even started their holiday shopping. That total includes 8% who have started looking but haven’t actually bought anything yet.[1]
At the other extreme, ScottRasmussen.com polling data shows that 29% have already finished. That includes 10% who wrapped things up before Thanksgiving.
One of the fun trends to watch every year is the way people get caught up in holiday shopping. A month ago, just 15% said they planned to spend more this year than they spent last year, while 29% were hoping to spend less. But, just like every year, people have gotten a little less budget conscious as the year goes on. Now, 19% say they will spend more this year compared to last, and just 20% say they will spend less.
Wherever they may be in the process, 61% will do at least half of their holiday shopping online.
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.
- December 12, 2018 – 95 percent of young teens have access to a smartphone
- December 11, 2018 – 5.3 murders per 100,000 Americans in 2017
- December 10, 2018 – 64 percent of rural Americans live east of the Mississippi
- December 7, 2018 – 77 years ago today, the Japanese attacked Pearl Harbor
- December 6, 2018 – 100,375 dollars is the median annual cost for a private room in a nursing home
- To see other recent numbers, check out the archive.
Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Click here to check out the latest update.
The Number of the Day is broadcast on local stations across the country. An archive of these broadcasts can be found here.
Columns published on Ballotpedia reflect the views of the author.
Ballotpedia is the nonprofit, nonpartisan Encyclopedia of American Politics.
See also
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