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Scott Rasmussen's Number of the Day for December 15, 2017

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By Scott Rasmussen

The Number of the Day columns published on Ballotpedia reflect the views of the author.

December 15, 2017: It’s been forty years since the first Star Wars movie introduced the world to Leia, Luke, and Han. That 1977 movie cost just $11 million to produce but generated $775 million in profits.[1]

It also created a blockbuster franchise leading to eight additional movies and ever larger budgets. Approximately $250 million was required to produce The Last Jedi, which opens tonight. It’s expected to generate $1.5 billion in profits.

The most profitable Star Wars film to date was the 2015 movie The Force Awakens, which effectively rebooted the series for a new generation. Its earnings topped the $2 billion mark. Still, for return on investment, nothing comes close to the original movie released four decades ago.

Statista, Star Wars.jpg

Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.


Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Click here to check out the latest update.

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Columns published on Ballotpedia reflect the views of the author.

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