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Scott Rasmussen's Number of the Day for February 1, 2019
The Number of the Day columns published on Ballotpedia reflect the views of the author.
February 1, 2019: A 30-second spot during Super Bowl LIII will cost advertisers $5.25 million, or $175,000 a second.[1]
The cost of a Super Bowl ad has doubled over the past decade as the big game has become one of the few ways to reach a mass audience in today’s fragmented media market. Over 100 million viewers are expected to watch the New England Patriots take on the Los Angeles Rams.
And, of course, Super Bowl ads have become an art form of their own, reaching people on many platforms other than the game itself. Annual ratings of the best commercials are something that never could have been imagined when Super Bowl I spots sold for less than $1,500 per second.
There are brand new challenges, though. Fifty-three percent (53%) of Americans don’t want companies to use their ads for political or social statements.[2]
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.
- January 31, 2019 – 14.7 million U.S. workers belong to a union
- January 30, 2019 – 4 Senate races in 2020 will be held in opposing party’s territory
- January 29, 2019 – 55 percent of voters nationwide want congressional negotiators to do whatever it takes to avoid another government shutdown
- January 28, 2019 – 61% of Super Bowl viewers rooting for the Rams
- January 25, 2019 – 47 million Americans have a massage each year
- To see other recent numbers, check out the archive.
Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Click here to check out the latest update.
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Columns published on Ballotpedia reflect the views of the author.
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