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Scott Rasmussen's Number of the Day for February 14, 2024

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By Scott Rasmussen

The Number of the Day columns published on Ballotpedia reflect the views of the author.

February 14, 2024: Across America, people will spend $25.8 billion on Valentine’s Day this year, equal to $186 per person. According to the National Retail Federation, $14.2 billion will be spent on significant others, while the remaining $11.6 billion will be spent on friends, coworkers, teachers, and even pets.[1]

Overall, the NRF expects consumers to spend $6.4 billion on jewelry, $4.9 billion on evenings out, $3 billion on clothing, and $2.6 billion on flowers.[1]

Note: Neither Scott Rasmussen, ScottRasmussen.com, nor RMG Research, Inc. have any affiliation with Rasmussen Reports. While Scott Rasmussen founded that firm, he left nearly a decade ago and has had no involvement since that time.



Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.

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