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Scott Rasmussen's Number of the Day for January 22, 2024
The Number of the Day columns published on Ballotpedia reflect the views of the author.
January 22, 2024: Fifty-six percent (56%) of voters say that they know what it means when companies or colleges implement DEI programs. A Scott Rasmussen national survey found that, of that 56%, a majority (67%) believe that DEI programs are about promoting diversity, equity, and inclusion. An additional 20% believe these programs are focused on promoting diversity over merit.
The survey also found that 87% of voters would have either a very favorable (53%) or somewhat favorable (34%) opinion of a company which sought to hire the best person for the job regardless of gender, race, ethnicity, or religion.
Methodology
The margin of sampling error for the full sample is +/- 3.1 percentage points. The survey of 1,000 registered voters was conducted online by Scott Rasmussen on January 8-9, 2024. Field work for the survey was conducted by RMG Research, Inc. Certain quotas were applied, and the sample was lightly weighted by geography, gender, age, race, education, internet usage, and political party to reasonably reflect the nation’s population of registered voters. Other variables were reviewed to ensure that the final sample is representative of that population.
Note: Neither Scott Rasmussen, ScottRasmussen.com, nor RMG Research, Inc. have any affiliation with Rasmussen Reports. While Scott Rasmussen founded that firm, he left nearly a decade ago and has had no involvement since that time.
Survey Questions
Do you know what it means when companies or colleges implement Diversity, Equity, and Inclusion (DEI) programs?
- 56%-Yes
- 22%-No
- 22%-Not sure
[if yes] In just a few words, please describe what it means when a company implements DEI policies.
- 67%-Promoting diversity, equity, and inclusion
- 3%-Doing the right thing
- 20%-Valuing diversity over merit
- 9%-Don't know
Suppose a company said they sought to hire the best person for the job, regardless of the person’s gender, race, ethnicity, or religion. Would you have a favorable or an unfavorable view of that company?
- 53%-Very favorable
- 34%-Somewhat favorable
- 8%-Somewhat unfavorable
- 2%-Very unfavorable
- 3%-Not sure
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.
- January 19, 2024-87% of voters have a favorable opinion of a company that hires the best person for the job, regardless of gender, race, ethnicity, or religion
- January 18, 2024-45 members of Congress have announced they will not seek re-election
- January 17, 2024-37% of voters say their personal finances are getting worse
- January 16, 2024-37% of voters say that there is not enough free speech in America today
- January 15, 2024-105 years ago, Boston was flooded with molasses
- To see other recent numbers, check out the archive.
Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Click here to check out the latest update.
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Columns published on Ballotpedia reflect the views of the author.
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See also
Footnotes
