Scott Rasmussen's Number of the Day for June 20, 2017

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By Scott Rasmussen

The Number of the Day columns published on Ballotpedia reflect the views of the author.

June 20, 2017: It’s Election Day in Georgia’s Sixth Congressional District, the final day of the most expensive campaign ever for a U.S. House seat. The candidates and outside groups have spent more than $50 million on a race that the polls suggest is too close to call.[1] That staggering total is four times as much as the most expensive House race in 2016. In fact, it’s more than the combined total of 2016’s four most expensive House races.

2018
2016
Georgia's 6th Congressional District
Georgia US Congressional District 6 (since 2013).tif

Coverage
OverviewPollsPolitical context
Campaign adsTimeline

Quick Facts
Special Election: April 18, 2017
Runoff Election: June 20, 2017
Election Winner: Karen Handel Republican Party
Incumbent: Tom Price (R)

Race Ratings[2]
Cook Political Report: Toss-up[3]
Sabato's Crystal Ball: Toss-up[4]
Rothenberg & Gonzales: Pure Toss-up[5]

2017-2018 Special Elections

The spending has been so intense that one local TV station had to add an extra newscast to accommodate all the campaign advertising.[6]

Generally speaking, special elections bring lower turnout than general elections. But, advertising works. Higher levels of campaign spending generally lead to higher levels of voter turnout. In this race, it has already led to a surge of early voting, and most analysts expect the final turnout to be even higher than in a typical general election.[1]

Pundits and analysts typically exaggerate the importance of special elections. Whichever team wins the race will proclaim the win as proof that their side is on track for victory in 2018. However, the unique factors surrounding special elections make them less predictive than the victors will claim. For one thing, when there are 435 House seats up for election next year, no one race will attract $50 million in campaign spending.

Prior to this election, the most expensive race ever was a 2012 election in Florida’s 18th Congressional District. That race cost $29.6 million.[7]

2016 U.S. House districts with 10 highest-spending general election candidates vs. 2017 GA-6 runoff candidates
2016 District Total spending 2017 Georgia District 6
Florida District 18 $13,706,697 $25,691,457
Wisconsin District 1 $13,410,703
Illinois District 10 $10,503,884
Arizona District 2 $9,402,312
New Jersey District 5 $9,006,502
Montana At-Large $8,587,609
California District 49 $8,316,845
Virginia District 10 $8,112,264
California District 23 $8,107,679
New York District 1 $7,922,937

Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.

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Footnotes