Scott Rasmussen's Number of the Day for June 20, 2019
The Number of the Day columns published on Ballotpedia reflect the views of the author.
June 20, 2019: Fifty-one percent (51%) of all advertising dollars are now spent on digital platforms. That represents a huge increase from 20% in 2010.[1]
The Bond Internet Trends report compiled by Mary Meeker reports that 34% of ad money now goes to television, 8% to radio, and 7% to print media.
Another big change since 2010 is that ad spending now closely aligns with the time Americans devote to various media options.
Fifty-one percent (51%) of media time is spent online, and 51% of ad spending goes there. Thirty-four percent (34%) of media time is spent watching television, matching the 34% of ad money spent on television.
In 2010, 33% of media time was spent online, but digital platforms attracted less than 20% of ad revenue.
At that time, before the ad agencies adapted to the changing world, print media sources attracted 8% of media time but received more than 27% of ad dollars.
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.
- June 19, 2019 – 154 years ago today, Union soldiers informed Texas slaves they were free
- June 18, 2019 – Four years ago this month, Donald Trump was at 1% in Republican primary polling
- June 17, 2019 – 48 percent of American adults rate the economy as good or excellent
- June 14, 2019 – 134 years ago today, Flag Day was first celebrated
- June 13, 2019 – 52 years ago today, Thurgood Marshall was nominated to the U.S. Supreme Court
- To see other recent numbers, check out the archive.
Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Click here to check out the latest update.
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Columns published on Ballotpedia reflect the views of the author.
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