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Scott Rasmussen's Number of the Day for March 21, 2018

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By Scott Rasmussen

The Number of the Day columns published on Ballotpedia reflect the views of the author.

March 21, 2018: Eighteen percent (18%) of Americans have listened to an audiobook in the past 12 months. Another 26% have read an e-book. But readers remain most likely to consume a traditional print book. Two-thirds of all American adults have done so within the past 12 months.[1]

Most who use the digital formats also read print books. Only 7% of Americans read books only in digital formats. A much larger number—39%—read only print books.

American adults read an average of 12 books per year. But this number is driven partly by avid readers who work through a much higher total. The typical American (median response) reads four books per year.

However, 26% of American adults have not read any books at all in the past 12 months.

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Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.


Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Click here to check out the latest update.

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Columns published on Ballotpedia reflect the views of the author.

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