Scott Rasmussen's Number of the Day for May 30, 2018
The Number of the Day columns published on Ballotpedia reflect the views of the author.
May 30, 2018: Among Americans aged 18-29, 61% watch television primarily through streaming services. Just 31% watch primarily through a cable or satellite subscription.[1]
That dynamic is dramatically different from older Americans. Even among those 30-49, a majority (52%) watch primarily through cable or satellite subscriptions. That figure jumps to 70% among those aged 50-64 and 84% among the 65+ crowd. Just 5% of senior citizens watch TV primarily through streaming services.
The changes in technology and viewing habits are having a major disruptive impact on the communications industry. Last year, for the first time ever, Netflix had more subscribers than the cable television industry. This year, for the first time ever, 50 percent of U.S. advertising sales will be on digital platforms.
Beyond streaming services, 18.7 million U.S. homes now have smart speakers.
Other Numbers of the Day have reported that:
- 49 percent of American adults say home broadband service is essential
- 11 percent of Americans don’t use the internet
- 88 percent of young adults use social media platforms; just 37% of seniors do the same
- 47 percent of parents are worried their children are addicted to their mobile device
- 49 hours of streamed video content are watched in the average OTT home in a month
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology.
- May 29, 2018 – 2 NHL teams have reached Stanley Cup finals during their first season
- May 28, 2018 – 103 years of Memorial Days before Congress made it official
- May 25, 2018 – 41.5 million Americans will travel this weekend
- May 24, 2018 – 150 billion dollars spent annually on illegal sports betting
- May 23, 2018 – 49 percent of American adults say home broadband service is essential
- To see other recent numbers, check out the archive.
Scott Rasmussen’s Number of the Day is published by Ballotpedia weekdays at 8:00 a.m. Eastern. Click here to check out the latest update.
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Columns published on Ballotpedia reflect the views of the author.
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See also
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